Social Media Presentation

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  • + guest9d65d7d guest9d65d7d 5 months ago
    ya mum
  • + guest9d65d7d guest9d65d7d 5 months ago
    what the hell
  • + jcolman Jonathon Colman 2 years ago
    Nice work, Brian. I really learned a lot from this that I’ll apply to my own work. Well done!
  • + mseall mseall 2 years ago
    Some great nuggets of information..
  • + nowsourcing Brian Wallace 2 years ago
    thanks Ken. What did you like best about it?
  • + kburbary Ken Burbary 2 years ago
    Nicely put together Brian. I enjoyed this prezo.
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Social Media Presentation - Presentation Transcript

  1. Everything You Always Wanted to Know About Social Media (but were afraid to ask) Brian Wallace, President, NowSourcing, Inc.
  2. Overview • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  3. What is Social Media Marketing? “Social Media Marketing (SMM) combines the goals of internet marketing with social media sites…[through]…viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service...” http://en.wikipedia.org/wiki/Social_media_marketing
  4. Social Media Marketing Cycle Initial Buzz/Conversation Authority Links Google Rankings Continue the conversation
  5. Ok, but What Actually is it? • Aggregation • Blogging Conversation • Bookmarking Conversion • Microblogging Google Ranking • Social News Links • Social Networking
  6. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  7. It’s a Jungle Out There…
  8. Blogs Really Matter
  9. Blogs are Growing
  10. …and People Read Blogs
  11. Twitter • Followers • Data Mining • Customer Service • Breaking News • Good old chat • High user adoption, even when service is down
  12. RSS • Grab Headlines • Feed Readers • Share • 2nd Inbox?
  13. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  14. Dispelling Myths Myth #1: Social Media = adding site widgets. Reality: You need to rework your site.
  15. Dispelling Myths Myth #2: Isn’t social media just for “kids” ? Reality: Nope, social media is for all.
  16. Dispelling Myths Myth #3: I’m a small business, does social media really apply to me? Reality: It was made for you.
  17. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  18. Planning Your Social Media Strategy • Set your goals • Establish team responsibilities • Find the “influencers” • Listen to the good, the bad, and the ugly • Join the conversation • Listen some more • Measure against goals
  19. Everything You Know is Wrong • Front page for hated stories?
  20. Everything You Know is Wrong • Success or failure?
  21. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A
  22. How to Measure Success • New industry, lots of debate • Traditional ROI need not apply • Conversations • Links • Authority • Google Links • CPM models • Response Time • Sales • PR
  23. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How do you measure success? • Reputation Management • Q&A
  24. Reputation Management • Proactive = raw, unvarnished opinion • Reactive = PR nightmare Danger! Danger!
  25. Do it Yourself / Not Doing it Hurts “Dell Support” • 450+ searches/day • 24k+ in January 2007 Oh my!
  26. • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How do you measure success? • Reputation Management • Q&A
  27. Questions?
  28. Contact Brian Wallace bwallace@nowsourcing.com 502.442.7914 nowsourcing.com/blog twitter.com/nowsourcing
  29. Credits http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/ http://informationarchitects.jp/web-trend-map-2008-beta/ http://www.sifry.com/alerts/Slide0005.gif http://www.sifry.com/alerts/Slide0006.gif http://www.emarketer.com/images/chart_gifs/094001-095000/094505.gif http://www.gapingvoid.com/history76156222.jpg http://www.fredfrap.com/intro%20page%208.29.02.htm http://mashable.com/2007/06/23/facebook-in-40-years/ http://flickr.com/photos/38521378@N00/792997159/ http://www.hatedorloved.com/index.php?view=unpopular http://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htm http://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/ http://flickr.com/photos/intrigueimages/315265442/ http://flickr.com/photos/jhhwild/1781000505/

+ Brian WallaceBrian Wallace, 2 years ago

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