Social Media is Already Changing Your Business

Social Media is Already Changing Your Business Brian Wallace, President, NowSourcing, Inc.

A Quick History Lesson

Overview
What is Social Media?
Know Your Way Around
Dispelling Myths
Planning Your Social Media Strategy
How Do You Measure Success?
Reputation Management
Q&A

What is Social Media Marketing?
Going “Viral”
Listening posts
Two-way conversations
SEO
Brand awareness
Increased awareness
Increased sales

Dispelling Myths
Q&A

It’s a Jungle Out There…

Blogs Really Matter

Blogs are Growing

…and People Read Blogs

Twitter
Followers
Data Mining
Customer Service
Breaking News
Good old chat
Scoop the reporters
Beat the competition
Scalability improved

RSS
Grab Headlines
Feed Readers
Sharing
2 nd Inbox?
Smarter RSS

Dispelling Myths
Q&A

Dispelling Myths
Myth #1: Social Media = adding site widgets.
Reality: You need to rework your site.

Dispelling Myths
Myth #2: Isn’t social media just for “kids?”
Reality: Nope, social
media is for all.

Dispelling Myths
Myth #3: I’m a small business, does social media really apply to me?
Reality: It was made for you.

Dispelling Myths
Q&A

Set your goals
Establish team responsibilities
Find the “influencers”
Listen to the good, the bad, and the ugly
Join the conversation
Listen some more
Measure against goals

Everything You Know is Wrong
Front page for hated stories?

Everything You Know is Wrong
Success or failure?

Social Media for President

Dispelling Myths
Q&A

How to Measure Success
New industry, lots of debate
Traditional ROI need not apply
Conversations / Conversions
Links
Authority
Google Links
CPM models
Response Time
Sales
PR

Dispelling Myths
How do you measure success?
Q&A

Proactive = raw, unvarnished opinion
Reactive = PR nightmare
Danger! Danger!

Do it Yourself / Not Doing it Hurts
“ Dell Support”
450+ searches/day
24k+ in January 2007
Oh my!

Dispelling Myths
How do you measure success?
Q&A

Questions?

Contact
Brian Wallace
[email_address]
502.442.7914
nowsourcing.com/blog
twitter.com/nowsourcing

Credits
http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg
http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/
http://informationarchitects.jp/web-trend-map-2008-beta/
http://www.sifry.com/alerts/Slide0005.gif
http://www.sifry.com/alerts/Slide0006.gif
http://www.emarketer.com/images/chart_gifs/094001-095000/094505.gif
http://www.gapingvoid.com/history76156222.jpg
http://www.fredfrap.com/intro%20page%208.29.02.htm
http://mashable.com/2007/06/23/facebook-in-40-years/
http://flickr.com/photos/38521378@N00/792997159/
http://www.hatedorloved.com/index.php?view=unpopular
http://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htm
http://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/
http://flickr.com/photos/intrigueimages/315265442/
http://flickr.com/photos/jhhwild/1781000505/
http://www.flickr.com/photos/grantp/2336898926/
http://flickr.com/photos/50698336@N00/2735401175/
http://www.edelman.com/image/insights/content/Social Pulpit - Barack Obamas Social Media Toolkit
1.09.pdf

Social Media is Already Changing Your Business

by NowSourcing, Inc. on Jan 21, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 139

Statistics

Social Media is Already Changing Your Business — Presentation Transcript

http://nowsourcing.com	138
http://feeds.feedburner.com	1