Social Media is Already Changing Your Business Brian Wallace, President, NowSourcing, Inc.

A Quick History Lesson

Overview What is Social Media? Know Your Way Around Dispelling Myths Planning Your Social Media Strategy How Do You Measure Success? Reputation Management Q&A

What is Social Media?

Know Your Way Around

Dispelling Myths

Planning Your Social Media Strategy

How Do You Measure Success?

Reputation Management

Q&A

What is Social Media Marketing? Going “Viral” Listening posts Two-way conversations SEO Brand awareness Increased awareness Increased sales

Going “Viral”

Listening posts

Two-way conversations

SEO

Brand awareness

Increased awareness

Increased sales

What is Social Media? Know Your Way Around Dispelling Myths Planning Your Social Media Strategy How Do You Measure Success? Reputation Management Q&A

What is Social Media?

Know Your Way Around

Dispelling Myths

Planning Your Social Media Strategy

How Do You Measure Success?

Reputation Management

Q&A

It’s a Jungle Out There…

Blogs Really Matter

Blogs are Growing

…and People Read Blogs

Twitter Followers Data Mining Customer Service Breaking News Good old chat Scoop the reporters Beat the competition Scalability improved

Followers

Data Mining

Customer Service

Breaking News

Good old chat

Scoop the reporters

Beat the competition

Scalability improved

RSS Grab Headlines Feed Readers Sharing 2 nd Inbox? Smarter RSS

Grab Headlines

Feed Readers

Sharing

2 nd Inbox?

Smarter RSS

What is Social Media? Know Your Way Around Dispelling Myths Planning Your Social Media Strategy How Do You Measure Success? Reputation Management Q&A

What is Social Media?

Know Your Way Around

Dispelling Myths

Planning Your Social Media Strategy

How Do You Measure Success?

Reputation Management

Q&A

Dispelling Myths Myth #1: Social Media = adding site widgets. Reality: You need to rework your site.

Myth #1: Social Media = adding site widgets.

Reality: You need to rework your site.

Dispelling Myths Myth #2: Isn’t social media just for “kids?” Reality: Nope, social media is for all.

Myth #2: Isn’t social media just for “kids?”

Reality: Nope, social

media is for all.

Dispelling Myths Myth #3: I’m a small business, does social media really apply to me? Reality: It was made for you.

Myth #3: I’m a small business, does social media really apply to me?

Reality: It was made for you.

What is Social Media? Know Your Way Around Dispelling Myths Planning Your Social Media Strategy How Do You Measure Success? Reputation Management Q&A

What is Social Media?

Know Your Way Around

Dispelling Myths

Planning Your Social Media Strategy

How Do You Measure Success?

Reputation Management

Q&A

Planning Your Social Media Strategy Set your goals Establish team responsibilities Find the “influencers” Listen to the good, the bad, and the ugly Join the conversation Listen some more Measure against goals

Set your goals

Establish team responsibilities

Find the “influencers”

Listen to the good, the bad, and the ugly

Join the conversation

Listen some more

Measure against goals

Everything You Know is Wrong Front page for hated stories?

Front page for hated stories?

Everything You Know is Wrong Success or failure?

Success or failure?

Social Media for President

What is Social Media? Know Your Way Around Dispelling Myths Planning Your Social Media Strategy How Do You Measure Success? Reputation Management Q&A

What is Social Media?

Know Your Way Around

Dispelling Myths

Planning Your Social Media Strategy

How Do You Measure Success?

Reputation Management

Q&A

How to Measure Success New industry, lots of debate Traditional ROI need not apply Conversations / Conversions Links Authority Google Links CPM models Response Time Sales PR

New industry, lots of debate

Traditional ROI need not apply

Conversations / Conversions

Links

Authority

Google Links

CPM models

Response Time

Sales

PR

What is Social Media? Know Your Way Around Dispelling Myths Planning Your Social Media Strategy How do you measure success? Reputation Management Q&A

What is Social Media?

Know Your Way Around

Dispelling Myths

Planning Your Social Media Strategy

How do you measure success?

Reputation Management

Q&A

Reputation Management Proactive = raw, unvarnished opinion Reactive = PR nightmare Danger! Danger!

Proactive = raw, unvarnished opinion

Reactive = PR nightmare

Do it Yourself / Not Doing it Hurts “ Dell Support” 450+ searches/day 24k+ in January 2007 Oh my!

“ Dell Support”

450+ searches/day

24k+ in January 2007

What is Social Media? Know Your Way Around Dispelling Myths Planning Your Social Media Strategy How do you measure success? Reputation Management Q&A

What is Social Media?

Know Your Way Around

Dispelling Myths

Planning Your Social Media Strategy

How do you measure success?

Reputation Management

Q&A

Questions?

Contact Brian Wallace [email_address] 502.442.7914 nowsourcing.com/blog twitter.com/nowsourcing

Brian Wallace

[email_address]

502.442.7914

nowsourcing.com/blog

twitter.com/nowsourcing

Credits http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/ http://informationarchitects.jp/web-trend-map-2008-beta/ http://www.sifry.com/alerts/Slide0005.gif http://www.sifry.com/alerts/Slide0006.gif http://www.emarketer.com/images/chart_gifs/094001-095000/094505.gif http://www.gapingvoid.com/history76156222.jpg http://www.fredfrap.com/intro%20page%208.29.02.htm http://mashable.com/2007/06/23/facebook-in-40-years/ http://flickr.com/photos/38521378@N00/792997159/ http://www.hatedorloved.com/index.php?view=unpopular http://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htm http://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/ http://flickr.com/photos/intrigueimages/315265442/ http://flickr.com/photos/jhhwild/1781000505/ http://www.flickr.com/photos/grantp/2336898926/ http://flickr.com/photos/50698336@N00/2735401175/ http://www.edelman.com/image/insights/content/Social Pulpit - Barack Obamas Social Media Toolkit 1.09.pdf

http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg

http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/

http://informationarchitects.jp/web-trend-map-2008-beta/

http://www.sifry.com/alerts/Slide0005.gif

http://www.sifry.com/alerts/Slide0006.gif

http://www.emarketer.com/images/chart_gifs/094001-095000/094505.gif

http://www.gapingvoid.com/history76156222.jpg

http://www.fredfrap.com/intro%20page%208.29.02.htm

http://mashable.com/2007/06/23/facebook-in-40-years/

http://flickr.com/photos/38521378@N00/792997159/

http://www.hatedorloved.com/index.php?view=unpopular

http://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htm

http://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/

http://flickr.com/photos/intrigueimages/315265442/

http://flickr.com/photos/jhhwild/1781000505/

http://www.flickr.com/photos/grantp/2336898926/

http://flickr.com/photos/50698336@N00/2735401175/

http://www.edelman.com/image/insights/content/Social Pulpit - Barack Obamas Social Media Toolkit

1.09.pdf