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Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
Social Media is Already Changing Your Business
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Social Media is Already Changing Your Business

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Presented by Brian Wallace 1/21/09

Presented by Brian Wallace 1/21/09

Published in: Education
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  • 1. Social Media is Already Changing Your Business Brian Wallace, President, NowSourcing, Inc.
  • 2. A Quick History Lesson
  • 3. Overview
    • What is Social Media?
    • Know Your Way Around
    • Dispelling Myths
    • Planning Your Social Media Strategy
    • How Do You Measure Success?
    • Reputation Management
    • Q&A
  • 4. What is Social Media Marketing?
    • Going “Viral”
    • Listening posts
    • Two-way conversations
    • SEO
    • Brand awareness
    • Increased awareness
    • Increased sales
  • 5.
    • What is Social Media?
    • Know Your Way Around
    • Dispelling Myths
    • Planning Your Social Media Strategy
    • How Do You Measure Success?
    • Reputation Management
    • Q&A
  • 6.  
  • 7.  
  • 8.  
  • 9. It’s a Jungle Out There…
  • 10. Blogs Really Matter
  • 11. Blogs are Growing
  • 12. …and People Read Blogs
  • 13. Twitter
    • Followers
    • Data Mining
    • Customer Service
    • Breaking News
    • Good old chat
    • Scoop the reporters
    • Beat the competition
    • Scalability improved
  • 14. RSS
    • Grab Headlines
    • Feed Readers
    • Sharing
    • 2 nd Inbox?
    • Smarter RSS
  • 15.
    • What is Social Media?
    • Know Your Way Around
    • Dispelling Myths
    • Planning Your Social Media Strategy
    • How Do You Measure Success?
    • Reputation Management
    • Q&A
  • 16. Dispelling Myths
    • Myth #1: Social Media = adding site widgets.
    • Reality: You need to rework your site.
  • 17. Dispelling Myths
    • Myth #2: Isn’t social media just for “kids?”
    • Reality: Nope, social
    • media is for all.
  • 18. Dispelling Myths
    • Myth #3: I’m a small business, does social media really apply to me?
    • Reality: It was made for you.
  • 19.
    • What is Social Media?
    • Know Your Way Around
    • Dispelling Myths
    • Planning Your Social Media Strategy
    • How Do You Measure Success?
    • Reputation Management
    • Q&A
  • 20. Planning Your Social Media Strategy
    • Set your goals
    • Establish team responsibilities
    • Find the “influencers”
    • Listen to the good, the bad, and the ugly
    • Join the conversation
    • Listen some more
    • Measure against goals
  • 21. Everything You Know is Wrong
    • Front page for hated stories?
  • 22. Everything You Know is Wrong
    • Success or failure?
  • 23. Social Media for President
  • 24.
    • What is Social Media?
    • Know Your Way Around
    • Dispelling Myths
    • Planning Your Social Media Strategy
    • How Do You Measure Success?
    • Reputation Management
    • Q&A
  • 25. How to Measure Success
    • New industry, lots of debate
    • Traditional ROI need not apply
    • Conversations / Conversions
    • Links
    • Authority
    • Google Links
    • CPM models
    • Response Time
    • Sales
    • PR
  • 26.  
  • 27.
    • What is Social Media?
    • Know Your Way Around
    • Dispelling Myths
    • Planning Your Social Media Strategy
    • How do you measure success?
    • Reputation Management
    • Q&A
  • 28. Reputation Management
    • Proactive = raw, unvarnished opinion
    • Reactive = PR nightmare
    Danger! Danger!
  • 29. Do it Yourself / Not Doing it Hurts
    • “ Dell Support”
    • 450+ searches/day
    • 24k+ in January 2007
    Oh my!
  • 30.
    • What is Social Media?
    • Know Your Way Around
    • Dispelling Myths
    • Planning Your Social Media Strategy
    • How do you measure success?
    • Reputation Management
    • Q&A
  • 31. Questions?
  • 32. Contact
            • Brian Wallace
            • [email_address]
            • 502.442.7914
            • nowsourcing.com/blog
            • twitter.com/nowsourcing
  • 33. Credits
    • http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg
    • http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/
    • http://informationarchitects.jp/web-trend-map-2008-beta/
    • http://www.sifry.com/alerts/Slide0005.gif
    • http://www.sifry.com/alerts/Slide0006.gif
    • http://www.emarketer.com/images/chart_gifs/094001-095000/094505.gif
    • http://www.gapingvoid.com/history76156222.jpg
    • http://www.fredfrap.com/intro%20page%208.29.02.htm
    • http://mashable.com/2007/06/23/facebook-in-40-years/
    • http://flickr.com/photos/38521378@N00/792997159/
    • http://www.hatedorloved.com/index.php?view=unpopular
    • http://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htm
    • http://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/
    • http://flickr.com/photos/intrigueimages/315265442/
    • http://flickr.com/photos/jhhwild/1781000505/
    • http://www.flickr.com/photos/grantp/2336898926/
    • http://flickr.com/photos/50698336@N00/2735401175/
    • http://www.edelman.com/image/insights/content/Social Pulpit - Barack Obamas Social Media Toolkit
    • 1.09.pdf

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