Social Media is  Already  Changing Your Business Brian Wallace,  President, NowSourcing, Inc.
A Quick History Lesson
Overview <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul...
What is Social Media Marketing? <ul><li>Going “Viral” </li></ul><ul><li>Listening posts </li></ul><ul><li>Two-way conversa...
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
 
 
 
It’s a Jungle Out There…
Blogs Really Matter
Blogs are Growing
…and People Read Blogs
Twitter <ul><li>Followers </li></ul><ul><li>Data Mining </li></ul><ul><li>Customer Service </li></ul><ul><li>Breaking News...
RSS <ul><li>Grab Headlines </li></ul><ul><li>Feed Readers </li></ul><ul><li>Sharing </li></ul><ul><li>2 nd  Inbox? </li></...
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
Dispelling Myths <ul><li>Myth #1: Social Media = adding site widgets. </li></ul><ul><li>Reality: You need to rework your s...
Dispelling Myths <ul><li>Myth #2: Isn’t social media just for “kids?” </li></ul><ul><li>Reality: Nope, social  </li></ul><...
Dispelling Myths <ul><li>Myth #3: I’m a small business, does social media really apply to me? </li></ul><ul><li>Reality: I...
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
Planning Your Social Media Strategy  <ul><li>Set your goals </li></ul><ul><li>Establish team responsibilities </li></ul><u...
Everything You Know is Wrong <ul><li>Front page for hated stories? </li></ul>
Everything You Know is Wrong <ul><li>Success or failure? </li></ul>
Social Media for President
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
How to Measure Success <ul><li>New industry, lots of debate </li></ul><ul><li>Traditional ROI need not apply </li></ul><ul...
 
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
Reputation Management <ul><li>Proactive = raw, unvarnished opinion </li></ul><ul><li>Reactive  = PR nightmare </li></ul>Da...
Do it Yourself / Not Doing it Hurts <ul><li>“ Dell Support” </li></ul><ul><li>450+ searches/day </li></ul><ul><li>24k+ in ...
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
Questions?
Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li><...
Credits <ul><li>http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg </li></ul><ul><li>http://www.flickr....
Upcoming SlideShare
Loading in...5
×

Social Media is Already Changing Your Business

1,035

Published on

Presented by Brian Wallace 1/21/09

Published in: Education
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,035
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
51
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Social Media is Already Changing Your Business

  1. 1. Social Media is Already Changing Your Business Brian Wallace, President, NowSourcing, Inc.
  2. 2. A Quick History Lesson
  3. 3. Overview <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  4. 4. What is Social Media Marketing? <ul><li>Going “Viral” </li></ul><ul><li>Listening posts </li></ul><ul><li>Two-way conversations </li></ul><ul><li>SEO </li></ul><ul><li>Brand awareness </li></ul><ul><li>Increased awareness </li></ul><ul><li>Increased sales </li></ul>
  5. 5. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  6. 9. It’s a Jungle Out There…
  7. 10. Blogs Really Matter
  8. 11. Blogs are Growing
  9. 12. …and People Read Blogs
  10. 13. Twitter <ul><li>Followers </li></ul><ul><li>Data Mining </li></ul><ul><li>Customer Service </li></ul><ul><li>Breaking News </li></ul><ul><li>Good old chat </li></ul><ul><li>Scoop the reporters </li></ul><ul><li>Beat the competition </li></ul><ul><li>Scalability improved </li></ul>
  11. 14. RSS <ul><li>Grab Headlines </li></ul><ul><li>Feed Readers </li></ul><ul><li>Sharing </li></ul><ul><li>2 nd Inbox? </li></ul><ul><li>Smarter RSS </li></ul>
  12. 15. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  13. 16. Dispelling Myths <ul><li>Myth #1: Social Media = adding site widgets. </li></ul><ul><li>Reality: You need to rework your site. </li></ul>
  14. 17. Dispelling Myths <ul><li>Myth #2: Isn’t social media just for “kids?” </li></ul><ul><li>Reality: Nope, social </li></ul><ul><li>media is for all. </li></ul>
  15. 18. Dispelling Myths <ul><li>Myth #3: I’m a small business, does social media really apply to me? </li></ul><ul><li>Reality: It was made for you. </li></ul>
  16. 19. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  17. 20. Planning Your Social Media Strategy <ul><li>Set your goals </li></ul><ul><li>Establish team responsibilities </li></ul><ul><li>Find the “influencers” </li></ul><ul><li>Listen to the good, the bad, and the ugly </li></ul><ul><li>Join the conversation </li></ul><ul><li>Listen some more </li></ul><ul><li>Measure against goals </li></ul>
  18. 21. Everything You Know is Wrong <ul><li>Front page for hated stories? </li></ul>
  19. 22. Everything You Know is Wrong <ul><li>Success or failure? </li></ul>
  20. 23. Social Media for President
  21. 24. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  22. 25. How to Measure Success <ul><li>New industry, lots of debate </li></ul><ul><li>Traditional ROI need not apply </li></ul><ul><li>Conversations / Conversions </li></ul><ul><li>Links </li></ul><ul><li>Authority </li></ul><ul><li>Google Links </li></ul><ul><li>CPM models </li></ul><ul><li>Response Time </li></ul><ul><li>Sales </li></ul><ul><li>PR </li></ul>
  23. 27. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How do you measure success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  24. 28. Reputation Management <ul><li>Proactive = raw, unvarnished opinion </li></ul><ul><li>Reactive = PR nightmare </li></ul>Danger! Danger!
  25. 29. Do it Yourself / Not Doing it Hurts <ul><li>“ Dell Support” </li></ul><ul><li>450+ searches/day </li></ul><ul><li>24k+ in January 2007 </li></ul>Oh my!
  26. 30. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How do you measure success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  27. 31. Questions?
  28. 32. Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>502.442.7914 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>nowsourcing.com/blog </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>twitter.com/nowsourcing </li></ul></ul></ul></ul></ul>
  29. 33. Credits <ul><li>http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg </li></ul><ul><li>http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/ </li></ul><ul><li>http://informationarchitects.jp/web-trend-map-2008-beta/ </li></ul><ul><li>http://www.sifry.com/alerts/Slide0005.gif </li></ul><ul><li>http://www.sifry.com/alerts/Slide0006.gif </li></ul><ul><li>http://www.emarketer.com/images/chart_gifs/094001-095000/094505.gif </li></ul><ul><li>http://www.gapingvoid.com/history76156222.jpg </li></ul><ul><li>http://www.fredfrap.com/intro%20page%208.29.02.htm </li></ul><ul><li>http://mashable.com/2007/06/23/facebook-in-40-years/ </li></ul><ul><li>http://flickr.com/photos/38521378@N00/792997159/ </li></ul><ul><li>http://www.hatedorloved.com/index.php?view=unpopular </li></ul><ul><li>http://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htm </li></ul><ul><li>http://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/ </li></ul><ul><li>http://flickr.com/photos/intrigueimages/315265442/ </li></ul><ul><li>http://flickr.com/photos/jhhwild/1781000505/ </li></ul><ul><li>http://www.flickr.com/photos/grantp/2336898926/ </li></ul><ul><li>http://flickr.com/photos/50698336@N00/2735401175/ </li></ul><ul><li>http://www.edelman.com/image/insights/content/Social Pulpit - Barack Obamas Social Media Toolkit </li></ul><ul><li>1.09.pdf </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×