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I nt r o          • Why infographics, and not            other content?          • What is the ROI of an            infogr...
W I nf ogr aphi cs? hyEverything else sucksand is boring.
M h: yt      Al l I nf ogr aphi cs       ar e Al i ke               Prepare               yourself.
Busi ness                casesGet the picture?
500,000+ Pageviews81,000 Pins – Pinterest5,000 Facebook Likes186,000 Stumbles2,400 Retweets
15 million + reachFeatured in:•Basically everything
300,000+ Pageviews1 million+ total reach18-35 market172,000 StumblesFeatured in:    •Wall Street    Journal    •Yahoo    •...
Actual sales!
No habl oPor t ugues e
I nf ogr aphi cs ROI        •   Social Interaction        •   High quality links        •   Press        •   Leads        ...
For m a f or Success            ul•   Research•   Design•   Promotion•   Timing•   Luck
How Much, How Long?• Varies, but in the thousands• 2-3 Weeks
Unexpect ed              r esul t s•   Facebook•   DEA•   Product packaging•   In-store displays•   Earnings reports
Com on Tr aps                m             and Pi t f al l s•   Embed codes•   Sizing•   Stretching•   Lies in stats•   No...
Thought s on        Googl e• Cracking down? Maybe.• Don’t be a greedy stupid jerk.
I nf ogr aphi c Hat eBeing tired of infographics is a lazy argument
Q&A
Cont act             Brian Wallace              bwallace@nowsourcing.co                        502.442.7914nowsourcing.com...
Sour cesThe Good:• http://www.wordstream.com/articles/facebook-vs-google-display-network• http://www.paintersoflouisville....
Using Infographics as a PR Strategy
Using Infographics as a PR Strategy
Using Infographics as a PR Strategy
Using Infographics as a PR Strategy
Using Infographics as a PR Strategy
Using Infographics as a PR Strategy
Using Infographics as a PR Strategy
Using Infographics as a PR Strategy
Using Infographics as a PR Strategy
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Using Infographics as a PR Strategy

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A presentation on how to use infographics to complement your public relations strategy.Dispelling myths, ROI, good and bad infographics, case studies and more. Presented by Brian Wallace, President of NowSourcing, Inc. on 9/27/12 for the Public Relations Society of America, HyperConnections Summit at Geogria Tech Research Institute. Twitter hashtag: #techprsa

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Transcript of "Using Infographics as a PR Strategy"

  1. 1. I nt r o • Why infographics, and not other content? • What is the ROI of an infographic? How to make the business case for an infographic?• What makes an infographic successful?• How much, and how long, should it take to produce an infographic?
  2. 2. W I nf ogr aphi cs? hyEverything else sucksand is boring.
  3. 3. M h: yt Al l I nf ogr aphi cs ar e Al i ke Prepare yourself.
  4. 4. Busi ness casesGet the picture?
  5. 5. 500,000+ Pageviews81,000 Pins – Pinterest5,000 Facebook Likes186,000 Stumbles2,400 Retweets
  6. 6. 15 million + reachFeatured in:•Basically everything
  7. 7. 300,000+ Pageviews1 million+ total reach18-35 market172,000 StumblesFeatured in: •Wall Street Journal •Yahoo •Mashable •Boston Globe
  8. 8. Actual sales!
  9. 9. No habl oPor t ugues e
  10. 10. I nf ogr aphi cs ROI • Social Interaction • High quality links • Press • Leads • Sales / Conversions
  11. 11. For m a f or Success ul• Research• Design• Promotion• Timing• Luck
  12. 12. How Much, How Long?• Varies, but in the thousands• 2-3 Weeks
  13. 13. Unexpect ed r esul t s• Facebook• DEA• Product packaging• In-store displays• Earnings reports
  14. 14. Com on Tr aps m and Pi t f al l s• Embed codes• Sizing• Stretching• Lies in stats• No sources• No text• Overly greedy anchors/links
  15. 15. Thought s on Googl e• Cracking down? Maybe.• Don’t be a greedy stupid jerk.
  16. 16. I nf ogr aphi c Hat eBeing tired of infographics is a lazy argument
  17. 17. Q&A
  18. 18. Cont act Brian Wallace bwallace@nowsourcing.co 502.442.7914nowsourcing.com@nowsourcinglinkedin.com/in/nowsourcing
  19. 19. Sour cesThe Good:• http://www.wordstream.com/articles/facebook-vs-google-display-network• http://www.paintersoflouisville.com• http://www.bbb.org/top-online-scams• http://www.qsrweb.com/blog/8737/Restaurant-Social-Media-Top-10-Infographic• http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg• http://www.pokersites.com/blog/casino-cheating/•The Bad:• http://www.mysafetysign.com/info/14-signs-hes-into-you-valentines-day-infographic.asp• http://www.wired.com/playbook/wp-content/uploads/2012/08/olympics-infographic-ball• http://runningshoes.com/olympic-running• http://www.infographicsshowcase.com/food-of-the-summer-infographic/• http://infographicjournal.com/mcdonalds-whos-lovin-it/• http://www.aoltv.com/2011/08/17/kim-kardashian-wedding-infographic/• http://infosthetics.com/archives/competition_health_care.jpgThe Rest:• http://alltheragefaces.com
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