Your SlideShare is downloading. ×
Using Infographics as a PR Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Using Infographics as a PR Strategy

503
views

Published on

A presentation on how to use infographics to complement your public relations strategy.Dispelling myths, ROI, good and bad infographics, case studies and more. Presented by Brian Wallace, President of …

A presentation on how to use infographics to complement your public relations strategy.Dispelling myths, ROI, good and bad infographics, case studies and more. Presented by Brian Wallace, President of NowSourcing, Inc. on 9/27/12 for the Public Relations Society of America, HyperConnections Summit at Geogria Tech Research Institute. Twitter hashtag: #techprsa

Published in: Business, Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
503
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. I nt r o • Why infographics, and not other content? • What is the ROI of an infographic? How to make the business case for an infographic?• What makes an infographic successful?• How much, and how long, should it take to produce an infographic?
  • 2. W I nf ogr aphi cs? hyEverything else sucksand is boring.
  • 3. M h: yt Al l I nf ogr aphi cs ar e Al i ke Prepare yourself.
  • 4. Busi ness casesGet the picture?
  • 5. 500,000+ Pageviews81,000 Pins – Pinterest5,000 Facebook Likes186,000 Stumbles2,400 Retweets
  • 6. 15 million + reachFeatured in:•Basically everything
  • 7. 300,000+ Pageviews1 million+ total reach18-35 market172,000 StumblesFeatured in: •Wall Street Journal •Yahoo •Mashable •Boston Globe
  • 8. Actual sales!
  • 9. No habl oPor t ugues e
  • 10. I nf ogr aphi cs ROI • Social Interaction • High quality links • Press • Leads • Sales / Conversions
  • 11. For m a f or Success ul• Research• Design• Promotion• Timing• Luck
  • 12. How Much, How Long?• Varies, but in the thousands• 2-3 Weeks
  • 13. Unexpect ed r esul t s• Facebook• DEA• Product packaging• In-store displays• Earnings reports
  • 14. Com on Tr aps m and Pi t f al l s• Embed codes• Sizing• Stretching• Lies in stats• No sources• No text• Overly greedy anchors/links
  • 15. Thought s on Googl e• Cracking down? Maybe.• Don’t be a greedy stupid jerk.
  • 16. I nf ogr aphi c Hat eBeing tired of infographics is a lazy argument
  • 17. Q&A
  • 18. Cont act Brian Wallace bwallace@nowsourcing.co 502.442.7914nowsourcing.com@nowsourcinglinkedin.com/in/nowsourcing
  • 19. Sour cesThe Good:• http://www.wordstream.com/articles/facebook-vs-google-display-network• http://www.paintersoflouisville.com• http://www.bbb.org/top-online-scams• http://www.qsrweb.com/blog/8737/Restaurant-Social-Media-Top-10-Infographic• http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg• http://www.pokersites.com/blog/casino-cheating/•The Bad:• http://www.mysafetysign.com/info/14-signs-hes-into-you-valentines-day-infographic.asp• http://www.wired.com/playbook/wp-content/uploads/2012/08/olympics-infographic-ball• http://runningshoes.com/olympic-running• http://www.infographicsshowcase.com/food-of-the-summer-infographic/• http://infographicjournal.com/mcdonalds-whos-lovin-it/• http://www.aoltv.com/2011/08/17/kim-kardashian-wedding-infographic/• http://infosthetics.com/archives/competition_health_care.jpgThe Rest:• http://alltheragefaces.com