Using Infographics as a PR Strategy

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A presentation on how to use infographics to complement your public relations strategy.Dispelling myths, ROI, good and bad infographics, case studies and more. Presented by Brian Wallace, President of …

A presentation on how to use infographics to complement your public relations strategy.Dispelling myths, ROI, good and bad infographics, case studies and more. Presented by Brian Wallace, President of NowSourcing, Inc. on 9/27/12 for the Public Relations Society of America, HyperConnections Summit at Geogria Tech Research Institute. Twitter hashtag: #techprsa

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  • 1. I nt r o • Why infographics, and not other content? • What is the ROI of an infographic? How to make the business case for an infographic?• What makes an infographic successful?• How much, and how long, should it take to produce an infographic?
  • 2. W I nf ogr aphi cs? hyEverything else sucksand is boring.
  • 3. M h: yt Al l I nf ogr aphi cs ar e Al i ke Prepare yourself.
  • 4. Busi ness casesGet the picture?
  • 5. 500,000+ Pageviews81,000 Pins – Pinterest5,000 Facebook Likes186,000 Stumbles2,400 Retweets
  • 6. 15 million + reachFeatured in:•Basically everything
  • 7. 300,000+ Pageviews1 million+ total reach18-35 market172,000 StumblesFeatured in: •Wall Street Journal •Yahoo •Mashable •Boston Globe
  • 8. Actual sales!
  • 9. No habl oPor t ugues e
  • 10. I nf ogr aphi cs ROI • Social Interaction • High quality links • Press • Leads • Sales / Conversions
  • 11. For m a f or Success ul• Research• Design• Promotion• Timing• Luck
  • 12. How Much, How Long?• Varies, but in the thousands• 2-3 Weeks
  • 13. Unexpect ed r esul t s• Facebook• DEA• Product packaging• In-store displays• Earnings reports
  • 14. Com on Tr aps m and Pi t f al l s• Embed codes• Sizing• Stretching• Lies in stats• No sources• No text• Overly greedy anchors/links
  • 15. Thought s on Googl e• Cracking down? Maybe.• Don’t be a greedy stupid jerk.
  • 16. I nf ogr aphi c Hat eBeing tired of infographics is a lazy argument
  • 17. Q&A
  • 18. Cont act Brian Wallace bwallace@nowsourcing.co 502.442.7914nowsourcing.com@nowsourcinglinkedin.com/in/nowsourcing
  • 19. Sour cesThe Good:• http://www.wordstream.com/articles/facebook-vs-google-display-network• http://www.paintersoflouisville.com• http://www.bbb.org/top-online-scams• http://www.qsrweb.com/blog/8737/Restaurant-Social-Media-Top-10-Infographic• http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg• http://www.pokersites.com/blog/casino-cheating/•The Bad:• http://www.mysafetysign.com/info/14-signs-hes-into-you-valentines-day-infographic.asp• http://www.wired.com/playbook/wp-content/uploads/2012/08/olympics-infographic-ball• http://runningshoes.com/olympic-running• http://www.infographicsshowcase.com/food-of-the-summer-infographic/• http://infographicjournal.com/mcdonalds-whos-lovin-it/• http://www.aoltv.com/2011/08/17/kim-kardashian-wedding-infographic/• http://infosthetics.com/archives/competition_health_care.jpgThe Rest:• http://alltheragefaces.com