Online Reputation Management: The Dark Side of Social Media
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Online Reputation Management: The Dark Side of Social Media

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Brian Wallace, President of NowSourcing gives a live presentation about online reputation management issues to the American Advertising Federation - North Central Indiana in Lafayette, IN - home to......

Brian Wallace, President of NowSourcing gives a live presentation about online reputation management issues to the American Advertising Federation - North Central Indiana in Lafayette, IN - home to Purdue University.

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  • 1. Online Reputation Management:The Dark Side of Social Media
  • 2. Background• 15 years in IT/Web/Marketing• Established NowSourcing in 2005• ORM to the rich and famous
  • 3. Clients
  • 4. Intro• What is ORM?• Being Proactive• HR / Hiring• When things get ugly
  • 5. What is ORM?• Protection• Company• Brand• Key men• Your name is everything.
  • 6. Be Proactive• Google Yourself• Claim all Social Profiles• Domain Names• “Sucks”
  • 7. Claim Profiles
  • 8. …or someone else will
  • 9. Alerts and Tracking• Google Alerts• Trackur• Twitter Search• RSS Reader
  • 10. Twitter Search• Boolean is your friend - AND OR NOT NEAR
  • 11. Trackur
  • 12. HR / Job Application Process• 78% check search engines• 63% check social media sites• 8% fired for abusing social media• What will they find in your profile?• Lesson: Don’t be stupid.
  • 13. If All Else Fails
  • 14. If All Else Fails
  • 15. …and After the Fail• Give Google and Humans a Better Story• Hire an ORM company• Lawyer Up• Pay ‘Em Off• Infographics
  • 16. 1 50,000+P age vie ws25,000 P ins –P inte re s t2,000 F ace b ookLike s40,000 S tu m b le s2,400 R e twe e tsF e atu re d in:N ationalG e ograp h ic
  • 17. 300,000+P age vie ws1 m illion+ totalre ach1 8-35 m arke t1 26,000 S tu m b le s500 R e twe e tsF e atu re d in: •Wall S tre e t Jou rnal •Yah oo •M as h ab le •Bos ton G lob e
  • 18. • The Bad• The Ugly• The Unmentionable
  • 19. Petrol Station• September 11th anniversary• Local Business• Yelp• What could go wrong?
  • 20. McDonald’s• Big brand• Try out promoted Tweets• Tell the story behind our brand and farmers• Use Hashtags. Those are cool, right?
  • 21. #MCDStories
  • 22. Don’t Tweet Your Internal Monologue Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Fedex sent email to Board of Directors
  • 23. Chinese Spies: Hax ur Internets• Head of NATO, U.S. Navy Admiral James Stavridis• People are not what they seem
  • 24. Facebook Responds
  • 25. Interactive Session
  • 26. ContactBrian Wallacebwallace@nowsourcing.com502.442.7914nowsourcing.com@nowsourcinglinkedin.com/in/nowsourcing
  • 27. Sources• http://theundercoverrecruiter.com/content/infographic-how-pro• http://bbb.org/top-online-scams/• http://nowsourcing.com/blog/wp-content/uploads/2012/01/loui• http://zdnet.com/blog/facebook/chinese-spies-used-fake-faceb• http://trackur.com• http://flickr.com/photos/blakeimeson/2743011812/• www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-whe• http://ohinternet.com/Facepalm