How To Sell Social Media

How to Sell Social Media NowSourcing, Inc. Social Media Club

Overview
What is Social Media?
Who to Sell to
How to Sell it
Expectations (from both sides)
Social media learning curve
Do it Yourself / Not Doing it Hurts
Live demonstration

What is Social Media Marketing?
“ Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.”
http://en.wikipedia.org/wiki/Social_media_marketing

Social media has become the new PR, and has the capability of sending large amounts of web traffic in short time periods.
The real value of marketing through social media is a three-fold process:
Initial buzz about your brand, viral spread, major site traffic in the first 24 hours
Mentions and links in major news media, influencers, leaders of your market segment
Authority backlinks that will increase your search engine ranking

Who to Sell to
Who: “the businesses”
Benefit for any industry
Agencies, SEO’s, Website Firms
White Label Services

Who to Sell to
Who: “the people”
Convince C-Level execs social is worth funding
Who is talking about your company
Who is talking about your competition
Personalized voice: ultimate competitive advantage

How to Sell it
Build a voice without looking lame, stupid, desperate, and unoriginal
Social media is about your voice
ROI and Metrics
You can’t afford the learning curve
Quickstart packages

Expectations
Who is participating?
Press releases?
Community management?
Reputation management?
Blogging?
Get this up front, aim for 50/50 partnership

Social Media Learning Curve

Do it Yourself / Not Doing it Hurts
“ Dell Support”
450+ searches/day
24k+ in January 2007
Oh my!

Live Demonstration
Any Takers?

Contact
Brian Wallace
[email_address]
www.nowsourcing.com
www.twitter.com/nowsourcing
502.442.7914

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How To Sell Social Media

by NowSourcing, Inc. on Feb 20, 2008

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How To Sell Social Media — Presentation Transcript