How To Sell Social Media
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

How To Sell Social Media

  • 4,308 views
Uploaded on

How to sell social media to clients. A presentation delivered by Brian Wallace of Nowsourcing.com at Social Media Club Louisville, February 19, 2008.

How to sell social media to clients. A presentation delivered by Brian Wallace of Nowsourcing.com at Social Media Club Louisville, February 19, 2008.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,308
On Slideshare
3,847
From Embeds
461
Number of Embeds
5

Actions

Shares
Downloads
150
Comments
0
Likes
13

Embeds 461

http://nowsourcing.com 446
http://www.nowsourcing.com 6
http://www.linkedin.com 4
https://www.linkedin.com 3
http://www.slideshare.net 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How to Sell Social Media NowSourcing, Inc. Social Media Club
  • 2. Overview
    • What is Social Media?
    • Who to Sell to
    • How to Sell it
    • Expectations (from both sides)
    • Social media learning curve
    • Do it Yourself / Not Doing it Hurts
    • Live demonstration
  • 3. What is Social Media Marketing?
    • “ Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.”
            • http://en.wikipedia.org/wiki/Social_media_marketing
  • 4. What is Social Media Marketing?
    • Social media has become the new PR, and has the capability of sending large amounts of web traffic in short time periods.
    • The real value of marketing through social media is a three-fold process:
      • Initial buzz about your brand, viral spread, major site traffic in the first 24 hours
      • Mentions and links in major news media, influencers, leaders of your market segment
      • Authority backlinks that will increase your search engine ranking
  • 5. What is Social Media Marketing?
  • 6. Who to Sell to
    • Who: “the businesses”
      • Benefit for any industry
      • Agencies, SEO’s, Website Firms
        • White Label Services
  • 7. Who to Sell to
    • Who: “the people”
      • Convince C-Level execs social is worth funding
        • Who is talking about your company
        • Who is talking about your competition
        • Personalized voice: ultimate competitive advantage
  • 8. How to Sell it
    • Build a voice without looking lame, stupid, desperate, and unoriginal
    • Social media is about your voice
    • ROI and Metrics
      • You can’t afford the learning curve
      • Quickstart packages
  • 9. Expectations
    • Who is participating?
    • Press releases?
    • Community management?
    • Reputation management?
    • Blogging?
    • Get this up front, aim for 50/50 partnership
  • 10. Social Media Learning Curve
  • 11. Do it Yourself / Not Doing it Hurts
    • “ Dell Support”
    • 450+ searches/day
    • 24k+ in January 2007
    Oh my!
  • 12. Live Demonstration
    • Any Takers?
  • 13. Contact
            • Brian Wallace
            • [email_address]
            • www.nowsourcing.com
            • www.twitter.com/nowsourcing
            • 502.442.7914