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How to Sell Social Media NowSourcing, Inc.  Social Media Club
Overview <ul><li>What is Social Media? </li></ul><ul><li>Who to Sell to </li></ul><ul><li>How to Sell it </li></ul><ul><li...
What is Social Media Marketing? <ul><li>“ Social Media Marketing (SMM) combines the goals of internet marketing with socia...
What is Social Media Marketing? <ul><li>Social media has become the new PR, and has the capability of sending large amount...
What is Social Media Marketing?
Who to Sell to <ul><li>Who: “the businesses” </li></ul><ul><ul><li>Benefit for any industry </li></ul></ul><ul><ul><li>Age...
Who to Sell to <ul><li>Who: “the people” </li></ul><ul><ul><li>Convince C-Level execs social is worth funding </li></ul></...
How to Sell it <ul><li>Build a voice without looking lame, stupid, desperate, and unoriginal </li></ul><ul><li>Social medi...
Expectations <ul><li>Who is participating? </li></ul><ul><li>Press releases? </li></ul><ul><li>Community management? </li>...
Social Media Learning Curve
Do it Yourself / Not Doing it Hurts <ul><li>“ Dell Support” </li></ul><ul><li>450+ searches/day </li></ul><ul><li>24k+ in ...
Live Demonstration <ul><li>Any Takers? </li></ul>
Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li><...
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How To Sell Social Media

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How to sell social media to clients. A presentation delivered by Brian Wallace of Nowsourcing.com at Social Media Club Louisville, February 19, 2008.

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Transcript of "How To Sell Social Media"

  1. 1. How to Sell Social Media NowSourcing, Inc. Social Media Club
  2. 2. Overview <ul><li>What is Social Media? </li></ul><ul><li>Who to Sell to </li></ul><ul><li>How to Sell it </li></ul><ul><li>Expectations (from both sides) </li></ul><ul><li>Social media learning curve </li></ul><ul><li>Do it Yourself / Not Doing it Hurts </li></ul><ul><li>Live demonstration </li></ul>
  3. 3. What is Social Media Marketing? <ul><li>“ Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.” </li></ul><ul><ul><ul><ul><ul><li>http://en.wikipedia.org/wiki/Social_media_marketing </li></ul></ul></ul></ul></ul>
  4. 4. What is Social Media Marketing? <ul><li>Social media has become the new PR, and has the capability of sending large amounts of web traffic in short time periods. </li></ul><ul><li>The real value of marketing through social media is a three-fold process: </li></ul><ul><ul><li>Initial buzz about your brand, viral spread, major site traffic in the first 24 hours </li></ul></ul><ul><ul><li>Mentions and links in major news media, influencers, leaders of your market segment </li></ul></ul><ul><ul><li>Authority backlinks that will increase your search engine ranking </li></ul></ul>
  5. 5. What is Social Media Marketing?
  6. 6. Who to Sell to <ul><li>Who: “the businesses” </li></ul><ul><ul><li>Benefit for any industry </li></ul></ul><ul><ul><li>Agencies, SEO’s, Website Firms </li></ul></ul><ul><ul><ul><li>White Label Services </li></ul></ul></ul>
  7. 7. Who to Sell to <ul><li>Who: “the people” </li></ul><ul><ul><li>Convince C-Level execs social is worth funding </li></ul></ul><ul><ul><ul><li>Who is talking about your company </li></ul></ul></ul><ul><ul><ul><li>Who is talking about your competition </li></ul></ul></ul><ul><ul><ul><li>Personalized voice: ultimate competitive advantage </li></ul></ul></ul>
  8. 8. How to Sell it <ul><li>Build a voice without looking lame, stupid, desperate, and unoriginal </li></ul><ul><li>Social media is about your voice </li></ul><ul><li>ROI and Metrics </li></ul><ul><ul><li>You can’t afford the learning curve </li></ul></ul><ul><ul><li>Quickstart packages </li></ul></ul>
  9. 9. Expectations <ul><li>Who is participating? </li></ul><ul><li>Press releases? </li></ul><ul><li>Community management? </li></ul><ul><li>Reputation management? </li></ul><ul><li>Blogging? </li></ul><ul><li>Get this up front, aim for 50/50 partnership </li></ul>
  10. 10. Social Media Learning Curve
  11. 11. Do it Yourself / Not Doing it Hurts <ul><li>“ Dell Support” </li></ul><ul><li>450+ searches/day </li></ul><ul><li>24k+ in January 2007 </li></ul>Oh my!
  12. 12. Live Demonstration <ul><li>Any Takers? </li></ul>
  13. 13. Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>www.nowsourcing.com </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>www.twitter.com/nowsourcing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>502.442.7914 </li></ul></ul></ul></ul></ul>
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