5 specialist form of advertising

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5 specialist form of advertising

  1. 1. Specialist form of AdvertisingSpecialist form of Advertising Novrita Widiyastuti, S.SosNovrita Widiyastuti, S.Sos
  2. 2. B2B AdvertisingB2B Advertising  There is a whole range of products, services andThere is a whole range of products, services and supplies that a company needs in order tosupplies that a company needs in order to operate as a commercial organisationoperate as a commercial organisation  There are usually a number of people within anThere are usually a number of people within an organisation who influence, or have the power toorganisation who influence, or have the power to specify, the purchase of such products andspecify, the purchase of such products and services.services.  Obviously the advertising needed to convince anObviously the advertising needed to convince an expert audience, they have to explain theexpert audience, they have to explain the benefits and advantages of the product orbenefits and advantages of the product or serviceservice
  3. 3. Industrial and Technical AdIndustrial and Technical Ad  Manufacturing and process companies areManufacturing and process companies are becoming highly sophisticated and so need tobecoming highly sophisticated and so need to purchase a wide range of equipment andpurchase a wide range of equipment and materialsmaterials  The products include not only raw materials andThe products include not only raw materials and machinery but also control and monitoringmachinery but also control and monitoring equipment and systems, ranging from simpleequipment and systems, ranging from simple instruments to computer assisted design,instruments to computer assisted design, engineering and manufacturing systemsengineering and manufacturing systems
  4. 4. High Technology AdHigh Technology Ad  Specialist sector advertising offers highSpecialist sector advertising offers high technology products, sophisticatedtechnology products, sophisticated electronic components,electronic components, telecommunication system, to differenttelecommunication system, to different types of business sectortypes of business sector
  5. 5. Pharmaceuticals/healthcare AdPharmaceuticals/healthcare Ad  The marketing of pharmaceuticals andThe marketing of pharmaceuticals and healthcare products operates at three levels:healthcare products operates at three levels: over-the-counter (OTC) products, products thatover-the-counter (OTC) products, products that can be bought on the advice of the pharmacistcan be bought on the advice of the pharmacist (P) and prescription-only medicines (POMs)(P) and prescription-only medicines (POMs)  OTC products can be advertised to generalOTC products can be advertised to general public and now include medicines that wouldpublic and now include medicines that would have previously been prescribed by a doctorhave previously been prescribed by a doctor
  6. 6. Financial AdFinancial Ad  Is used to inform the public about theIs used to inform the public about the company’s performance and potentialcompany’s performance and potential

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