6 Reasons Your Website Needs a Facelift
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

6 Reasons Your Website Needs a Facelift

  • 32 views
Uploaded on

How old is your website? It may be time for a facelift to the look and feel as well as your content to entice prospects to become customers. Here’s how.

How old is your website? It may be time for a facelift to the look and feel as well as your content to entice prospects to become customers. Here’s how.

More in: Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
32
On Slideshare
32
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 6  Reasons  Your  Website  Needs  a  Facelift     The  look  and  feel  of  their   website  is  a  touchy  subject   for  some  businesses.  They   built  a  shiny  new  site  a  few   years  ago—at  a  pretty   penny.  They  spent   countless  hours  going  back   and  forth  with  the  designer   and  writer,  and  were  more   relieved  than  anything  else   when  the  site  finally  went   live.     Sound  familiar?     If  you  haven’t  revisited   your  website  in  awhile,  it   may  be  time  to  take   another  hard  look.  In  fact,   it  may  be  time  for  a  facelift.   Here’s  how  you’ll  know:     1. The  design  is  outdated—something  a  website  programmer/designer  would  have   created  in  1999.  The  look  and  feel  of  your  site  needs  to  reflect  current  design   conventions  and,  at  the  very  least,  be  comparable  with  your  competitors.     2. The  copy  is  old.  And  worse,  it  isn’t  optimized.  If  you  didn’t  pay  attention  to  SEO   the  first  time  around,  it’s  no  wonder  that  your  website  traffic  isn’t  what  it  could   be.     3. The  images  need  to  be  retired.  We’ve  all  had  enough  of  the  same  old  stock   photos  we  see  on  way  too  many  business  websites.  Have  you  considered  taking   your  own  photographs  for  your  business?  Snap  your  own  shots  of  your  work   environment,  products/services  in  action,  happy  clients,  etc.  
  • 2. 4. You’re  not  promoting  new  products/services.  Speaking  of  products,  it’s   definitely  time  for  a  facelift  if  your  website  doesn’t  showcase  your  new   products/services.  Prospects  need  to  know  about  your  latest  offerings  (and  so  do   the  search  engines).   5. There  are  no  social  media  buttons.  This  one  seems  obvious,  but  we  still  come   across  businesses  that  don’t  include  connections  to  their  social  media  accounts.  If   you’re  updating  your  social  media  regularly  (which,  of  course,  you  should  be   doing),  you’re  missing  out  on  an  opportunity  to  engage  prospects  that  may  not   be  quite  ready  to  buy  from  you.  It’s  a  quick  and  simple  add-­‐on  by  your  website   programmer.   6. There  are  copy  problems.  The  best  way  to  lose  a  prospect  is  to  have  a  website   with  copy  errors—be  it  spelling,  grammar,  punctuation,  or  other  easy  fixes  to  the   language  on  your  site.  Don’t  be  one  of  those  companies  that  loses  clients  simply   because  you  come  across  as  unprofessional  during  a  prospect’s  first  impression   of  your  business.     These  are  just  a  few  of  the  reasons  your  company’s  website  may  need  a  facelift.  Get  a   comprehensive  report  when  you  receive  a  website  audit  that  shows  what  needs  to  be   fixed—sooner  rather  than  later.  The  assessment  is  free.  Just  contact  me  for  your   evaluation  today.     You  can  also  learn  more  about  starting  your  Content  Marketing  Program  here:   www.ContentMarketingProgram.com.