The Anthropologist & Advertising People  Novi Kresna Murti Communication Dept. Universitas Indonesia
<ul><li>Living as observer. Living as Anthropologist.  Creating Popular Culture. </li></ul><ul><li>It’s not just an advert...
Popular Culture Era
Dialogue and  Communities Era
Spread The Ideas  & Creative Collaboration
Content :  Understanding Self & Others  <ul><li>It’s about people. It’s about them. Brings out something inside them. </li...
Channel :  Creative Collaboration  <ul><li>Touch points.  What people live with.  Communicate with.  </li></ul>Music  Book...
Context : the  underline   <ul><li>Bring it along with the issue.  </li></ul><ul><li>Feel the same problem.  </li></ul><ul...
Twist the Idea. Inspire and involve People. Change the perception.
Haru2010  Interactive Campaign
Yes , Virginia
Let’s to be storyteller. Campaignmaker. Making Creative Collaboration.
Upcoming SlideShare
Loading in …5
×

Antro adver

522 views

Published on

The Idea of being advertising people is more than about campaign making. It should be beyond the daily job. Ideally, we are creating popular culture.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
522
On SlideShare
0
From Embeds
0
Number of Embeds
45
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Antro adver

  1. 1. The Anthropologist & Advertising People Novi Kresna Murti Communication Dept. Universitas Indonesia
  2. 2. <ul><li>Living as observer. Living as Anthropologist. Creating Popular Culture. </li></ul><ul><li>It’s not just an advertisement. Not just a communication campaign. It’s the creativity of creating popular culture. </li></ul>
  3. 3. Popular Culture Era
  4. 4. Dialogue and Communities Era
  5. 5. Spread The Ideas & Creative Collaboration
  6. 6. Content : Understanding Self & Others <ul><li>It’s about people. It’s about them. Brings out something inside them. </li></ul><ul><li>The Fearness. Insecurity. Daily Problem. Family issue . Working Place issue . Relationship issue. Politic Issue. Economic issue. The environtment Issue. The Daily Newspaper Issue . The unfinished business. The Happiness. The Celebration. The cultural moment . The Inspiration. Pyschological problem . The memories. The needs….etc anything that we deal with perception … </li></ul>
  7. 7. Channel : Creative Collaboration <ul><li>Touch points. What people live with. Communicate with. </li></ul>Music Books Movie
  8. 8. Context : the underline <ul><li>Bring it along with the issue. </li></ul><ul><li>Feel the same problem. </li></ul><ul><li>They said: execute inside the Box. </li></ul>
  9. 9. Twist the Idea. Inspire and involve People. Change the perception.
  10. 10. Haru2010 Interactive Campaign
  11. 11. Yes , Virginia
  12. 12. Let’s to be storyteller. Campaignmaker. Making Creative Collaboration.

×