Antro adver
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
Uploaded on

The Idea of being advertising people is more than about campaign making. It should be beyond the daily job. Ideally, we are creating popular culture.

The Idea of being advertising people is more than about campaign making. It should be beyond the daily job. Ideally, we are creating popular culture.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
505
On Slideshare
465
From Embeds
40
Number of Embeds
1

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 40

http://novi-kresna.blogspot.com 40

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Anthropologist & Advertising People Novi Kresna Murti Communication Dept. Universitas Indonesia
  • 2.
    • Living as observer. Living as Anthropologist. Creating Popular Culture.
    • It’s not just an advertisement. Not just a communication campaign. It’s the creativity of creating popular culture.
  • 3. Popular Culture Era
  • 4. Dialogue and Communities Era
  • 5. Spread The Ideas & Creative Collaboration
  • 6. Content : Understanding Self & Others
    • It’s about people. It’s about them. Brings out something inside them.
    • The Fearness. Insecurity. Daily Problem. Family issue . Working Place issue . Relationship issue. Politic Issue. Economic issue. The environtment Issue. The Daily Newspaper Issue . The unfinished business. The Happiness. The Celebration. The cultural moment . The Inspiration. Pyschological problem . The memories. The needs….etc anything that we deal with perception …
  • 7. Channel : Creative Collaboration
    • Touch points. What people live with. Communicate with.
    Music Books Movie
  • 8. Context : the underline
    • Bring it along with the issue.
    • Feel the same problem.
    • They said: execute inside the Box.
  • 9. Twist the Idea. Inspire and involve People. Change the perception.
  • 10. Haru2010 Interactive Campaign
  • 11. Yes , Virginia
  • 12. Let’s to be storyteller. Campaignmaker. Making Creative Collaboration.