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Online Reputation Management: an Intro by Mike McTaggart of NovelProjects
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Online Reputation Management: an Intro by Mike McTaggart of NovelProjects

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Mike McTaggart, senior solutions consultant for Raleigh, NC web development company NovelProjects (now a division of AtlanticBT), provides some practical tips for using social media and search engine …

Mike McTaggart, senior solutions consultant for Raleigh, NC web development company NovelProjects (now a division of AtlanticBT), provides some practical tips for using social media and search engine optimization for online reputation management.

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  • 1. Are you “Google-able”?
    Managing your Online Reputation
    August 18th, 2010
    Mike McTaggart
    Senior Solutions Consultant
    mike@novelprojects.com
  • 2. Online Reputation Management
  • 3. How are you PERCEIVED online?
  • 4. VOTE!
  • 5. “Ego – Surfing”
    • Search Google for: your name
    your name PLUS your industry
    your name PLUS your location
  • 6. Ego – Surfing: Making Repairs
    Go straight to the source –
    remove the information from the site where it’s appearing.
    • If you own the site – just remove it!
    • 7. If you don’t, contact the webmaster or original publisher
    • 8. If they won’t remove, can they update?
    • 9. After removal / update, go to Google
    • 10. Request re-index of URL
    • 11. URL Removal Tool (removes cached content)
    Proactively publish useful and POSITIVE information.
    • Respond to business reviews
    • 12. Publish new (flattering) photos
    • 13. Publish follow-up articles and content
  • Ego – Surfing: Tools to Help
    Google Alerts: www.google.com/alerts
    Social Mention: www.socialmention.com
    backtype: www.backtype.com
    Brand-Yourself: www.brand-yourself.com
    ($9.99 per month)
  • 14. Personal SEO Techniques
    Already on Twitter, Facebook, and
    LinkedIn – NOW WHAT?
    Ground Rules:
    Think twice before sharing – remember, search engines can expose your content out of context.
    • What would your MOM think?
    When commenting on other content, would you say it to their FACE?
    What’s the strategy behind this content or link?
    Use tags, titles, and first sentences!
  • 15. Tips & Tricks:
    Check your Privacy Settings – What is PUBLIC? EVERYTHING?
    Check your GROUPS – and leave any that betray the image you’re trying to portray.
    Option: Create a second “professional” account, or a public company FAN PAGE.
    Business pages on Facebook are FREE.
    Facebook advertising allows very narrow targeting.
    Can be highly effective for service companies, such as photographers.
    If you advertise on Facebook – what is the call to action for your friends?
  • 16. Tips & Tricks:
    Check your Public Profile Settings – Create your URL and select FULL VIEW.
    Complete your Profile – achieve 100% profile completeness.
    Get creative with your Headline.
    Ask and answer questions.
    Edit your “Websites” – select “Other:” and use key phrases!
  • 17. Tips & Tricks:
    Set up your FREE PROFILE: www.google.com/profiles
    Use links in your “About me” section! and use key phrases!
    Edit your “Websites” – be sure you link your other profile pages.
  • 18. Tips & Tricks: more profiles
    Set up additional FREE PROFILES at sites with strong search engine presence:
    http://www.zoominfo.com
    create free profile, or claim existing contact info
    http://inside919.ning.com
    create free profile, must have 919 area code
    http://www.jigsaw.com
    create free profile, or claim existing contact info
    http://www.scribd.com
    create free profile, upload your CV, presentations, etc.
    http://www.slideshare.com
    create free profile, upload presentations, etc.
  • 19. Tips & Tricks: more content
    Once your profiles (or website) are set up, you need to PROMOTE!
    Blog – or at least comment on others’ blogs.
    Add a link to your signature – use key phrases and tags!
    Think of it as leaving “digital breadcrumbs”
    Remember the ground rules!
    Target industry publications – can you write for them, or “guest blog”?
    Publish your work – and make it sharable.
    Don’t always toot your own horn - Get others to comment about YOU!
    Direct – ask people to post recommendations, links, events
    Indirect – “Golden Rule of Social Networking” – Tweet, comment, and “Like” unto others…
  • 20. Are you “Google-able”?
    Managing your Online Reputation
    August 18th, 2010
    Mike McTaggart
    Senior Solutions Consultant
    mike@novelprojects.com