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Are you “Google-able”?<br />Managing your Online Reputation <br />August 18th, 2010<br />Mike McTaggart<br />Senior Soluti...
Online Reputation Management<br />
How are you PERCEIVED online?<br />
VOTE!<br />
“Ego – Surfing”<br /><ul><li>Search Google for: your name</li></ul>                                  your name PLUS your i...
Ego – Surfing: Making Repairs<br />Go straight to the source – <br />remove the information from the site where it’s appea...
If you don’t, contact the webmaster or original publisher
If they won’t remove, can they update?
After removal / update, go to Google
Request re-index of URL
URL Removal Tool (removes cached content)</li></ul>Proactively publish useful and POSITIVE information.<br /><ul><li>Respo...
Publish new (flattering) photos
Publish follow-up articles and content</li></li></ul><li>Ego – Surfing: Tools to Help<br />Google Alerts: www.google.com/a...
Personal SEO Techniques<br />Already on Twitter, Facebook, and <br />LinkedIn – NOW WHAT?<br />Ground Rules:<br />Think tw...
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Online Reputation Management: an Intro by Mike McTaggart of NovelProjects

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Mike McTaggart, senior solutions consultant for Raleigh, NC web development company NovelProjects (now a division of AtlanticBT), provides some practical tips for using social media and search engine optimization for online reputation management.

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Transcript of "Online Reputation Management: an Intro by Mike McTaggart of NovelProjects"

  1. 1. Are you “Google-able”?<br />Managing your Online Reputation <br />August 18th, 2010<br />Mike McTaggart<br />Senior Solutions Consultant<br />mike@novelprojects.com<br />
  2. 2. Online Reputation Management<br />
  3. 3. How are you PERCEIVED online?<br />
  4. 4. VOTE!<br />
  5. 5. “Ego – Surfing”<br /><ul><li>Search Google for: your name</li></ul> your name PLUS your industry<br /> your name PLUS your location<br />
  6. 6. Ego – Surfing: Making Repairs<br />Go straight to the source – <br />remove the information from the site where it’s appearing.<br /><ul><li>If you own the site – just remove it!
  7. 7. If you don’t, contact the webmaster or original publisher
  8. 8. If they won’t remove, can they update?
  9. 9. After removal / update, go to Google
  10. 10. Request re-index of URL
  11. 11. URL Removal Tool (removes cached content)</li></ul>Proactively publish useful and POSITIVE information.<br /><ul><li>Respond to business reviews
  12. 12. Publish new (flattering) photos
  13. 13. Publish follow-up articles and content</li></li></ul><li>Ego – Surfing: Tools to Help<br />Google Alerts: www.google.com/alerts<br />Social Mention: www.socialmention.com<br />backtype: www.backtype.com<br />Brand-Yourself: www.brand-yourself.com<br />($9.99 per month) <br />
  14. 14. Personal SEO Techniques<br />Already on Twitter, Facebook, and <br />LinkedIn – NOW WHAT?<br />Ground Rules:<br />Think twice before sharing – remember, search engines can expose your content out of context.<br /><ul><li>What would your MOM think?</li></ul>When commenting on other content, would you say it to their FACE?<br />What’s the strategy behind this content or link?<br />Use tags, titles, and first sentences!<br />
  15. 15. Tips & Tricks:<br />Check your Privacy Settings – What is PUBLIC? EVERYTHING?<br />Check your GROUPS – and leave any that betray the image you’re trying to portray.<br />Option: Create a second “professional” account, or a public company FAN PAGE.<br />Business pages on Facebook are FREE.<br />Facebook advertising allows very narrow targeting.<br />Can be highly effective for service companies, such as photographers.<br />If you advertise on Facebook – what is the call to action for your friends?<br />
  16. 16. Tips & Tricks:<br />Check your Public Profile Settings – Create your URL and select FULL VIEW.<br />Complete your Profile – achieve 100% profile completeness.<br />Get creative with your Headline.<br />Ask and answer questions.<br />Edit your “Websites” – select “Other:” and use key phrases!<br />
  17. 17. Tips & Tricks:<br />Set up your FREE PROFILE: www.google.com/profiles<br />Use links in your “About me” section! and use key phrases!<br />Edit your “Websites” – be sure you link your other profile pages.<br />
  18. 18. Tips & Tricks: more profiles<br />Set up additional FREE PROFILES at sites with strong search engine presence:<br />http://www.zoominfo.com<br />create free profile, or claim existing contact info<br />http://inside919.ning.com<br />create free profile, must have 919 area code<br />http://www.jigsaw.com<br />create free profile, or claim existing contact info<br />http://www.scribd.com<br />create free profile, upload your CV, presentations, etc.<br />http://www.slideshare.com<br />create free profile, upload presentations, etc.<br />
  19. 19. Tips & Tricks: more content<br />Once your profiles (or website) are set up, you need to PROMOTE!<br />Blog – or at least comment on others’ blogs.<br />Add a link to your signature – use key phrases and tags!<br />Think of it as leaving “digital breadcrumbs”<br />Remember the ground rules!<br />Target industry publications – can you write for them, or “guest blog”?<br />Publish your work – and make it sharable.<br />Don’t always toot your own horn - Get others to comment about YOU!<br />Direct – ask people to post recommendations, links, events<br />Indirect – “Golden Rule of Social Networking” – Tweet, comment, and “Like” unto others…<br />
  20. 20. Are you “Google-able”?<br />Managing your Online Reputation <br />August 18th, 2010<br />Mike McTaggart<br />Senior Solutions Consultant<br />mike@novelprojects.com<br />

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