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Online Reputation Management: an Intro by Mike McTaggart of NovelProjects
 

Online Reputation Management: an Intro by Mike McTaggart of NovelProjects

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Mike McTaggart, senior solutions consultant for Raleigh, NC web development company NovelProjects (now a division of AtlanticBT), provides some practical tips for using social media and search engine ...

Mike McTaggart, senior solutions consultant for Raleigh, NC web development company NovelProjects (now a division of AtlanticBT), provides some practical tips for using social media and search engine optimization for online reputation management.

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    Online Reputation Management: an Intro by Mike McTaggart of NovelProjects Online Reputation Management: an Intro by Mike McTaggart of NovelProjects Presentation Transcript

    • Are you “Google-able”?
      Managing your Online Reputation
      August 18th, 2010
      Mike McTaggart
      Senior Solutions Consultant
      mike@novelprojects.com
    • Online Reputation Management
    • How are you PERCEIVED online?
    • VOTE!
    • “Ego – Surfing”
      • Search Google for: your name
      your name PLUS your industry
      your name PLUS your location
    • Ego – Surfing: Making Repairs
      Go straight to the source –
      remove the information from the site where it’s appearing.
      • If you own the site – just remove it!
      • If you don’t, contact the webmaster or original publisher
      • If they won’t remove, can they update?
      • After removal / update, go to Google
      • Request re-index of URL
      • URL Removal Tool (removes cached content)
      Proactively publish useful and POSITIVE information.
      • Respond to business reviews
      • Publish new (flattering) photos
      • Publish follow-up articles and content
    • Ego – Surfing: Tools to Help
      Google Alerts: www.google.com/alerts
      Social Mention: www.socialmention.com
      backtype: www.backtype.com
      Brand-Yourself: www.brand-yourself.com
      ($9.99 per month)
    • Personal SEO Techniques
      Already on Twitter, Facebook, and
      LinkedIn – NOW WHAT?
      Ground Rules:
      Think twice before sharing – remember, search engines can expose your content out of context.
      • What would your MOM think?
      When commenting on other content, would you say it to their FACE?
      What’s the strategy behind this content or link?
      Use tags, titles, and first sentences!
    • Tips & Tricks:
      Check your Privacy Settings – What is PUBLIC? EVERYTHING?
      Check your GROUPS – and leave any that betray the image you’re trying to portray.
      Option: Create a second “professional” account, or a public company FAN PAGE.
      Business pages on Facebook are FREE.
      Facebook advertising allows very narrow targeting.
      Can be highly effective for service companies, such as photographers.
      If you advertise on Facebook – what is the call to action for your friends?
    • Tips & Tricks:
      Check your Public Profile Settings – Create your URL and select FULL VIEW.
      Complete your Profile – achieve 100% profile completeness.
      Get creative with your Headline.
      Ask and answer questions.
      Edit your “Websites” – select “Other:” and use key phrases!
    • Tips & Tricks:
      Set up your FREE PROFILE: www.google.com/profiles
      Use links in your “About me” section! and use key phrases!
      Edit your “Websites” – be sure you link your other profile pages.
    • Tips & Tricks: more profiles
      Set up additional FREE PROFILES at sites with strong search engine presence:
      http://www.zoominfo.com
      create free profile, or claim existing contact info
      http://inside919.ning.com
      create free profile, must have 919 area code
      http://www.jigsaw.com
      create free profile, or claim existing contact info
      http://www.scribd.com
      create free profile, upload your CV, presentations, etc.
      http://www.slideshare.com
      create free profile, upload presentations, etc.
    • Tips & Tricks: more content
      Once your profiles (or website) are set up, you need to PROMOTE!
      Blog – or at least comment on others’ blogs.
      Add a link to your signature – use key phrases and tags!
      Think of it as leaving “digital breadcrumbs”
      Remember the ground rules!
      Target industry publications – can you write for them, or “guest blog”?
      Publish your work – and make it sharable.
      Don’t always toot your own horn - Get others to comment about YOU!
      Direct – ask people to post recommendations, links, events
      Indirect – “Golden Rule of Social Networking” – Tweet, comment, and “Like” unto others…
    • Are you “Google-able”?
      Managing your Online Reputation
      August 18th, 2010
      Mike McTaggart
      Senior Solutions Consultant
      mike@novelprojects.com