Recruiting GoodDesigners for Startups        @putorti
782 pitches   2,980 designers   2,980+ connections
1   Understand what makes you unique              2   Understand your needs  Pitching    3   Have a large pipeline        ...
1      PitchingUnderstand whatmakes you unique
Kayak for Apparel
JetSetter for Beaches
Turbotax for Relationships
Klout for Video Games
“We’re the next Facebook.”
“Like Quicken but better”
Mint for Personal Finance
This works for   not a       designer.
2     PitchingUnderstand your  needs first
“Seed-stage startup looking for rockstardesigner to sketch wireframes and designbeautiful mockups. You’ll be responsible  ...
“Seed-stage startup looking for rockstar    engineer to write Javascript and all Python / Ruby on the backend. You’ll be  ...
• Interaction design for functionality, flows,  usability.• Visual design for feel, emotional impact,  trust, entertainment...
Does your entire team  agree on needs?
3        PitchingHave a large pipeline
• Many recruiters on contingency• Designer communities / directories• Use your social networks• Design schools• Creative a...
• elegant.ly• behance.net• tinyproj.com• carbonmade.com• pick.im• dribbble.com/designers• forrst.com/people/directory• www...
“I want someone from Mint        or Twitter.”
4       PitchingWhat can you do for  the designer?
“The product is done, it    just needs UX.”
Designers wantunique challenges.
Designers wantto be inspired.
Designers wanta seat at the table.
Designers wantto talk to users.
Designers wantthe latitude to get it        done.
5        Pitching  Learn the basicsyourself, and believe
6   IdentifyingGo behind the  portfolio
Visual is a gut feel.
Can they write copy?
Design thinkingThe essential ability to combineempathy, creativity and rationality tomeet user needs and drive businesssuc...
Start with the problem,ask why until you can’t       anymore.
Critical thinking is good,too much process is not.
7    Identifying     No ego,lots of empathy.
Not afraid to provedesigns in the real world.
Focused on the users,    and little else.
8         ClosingFind personal motivators
Ask about family
Find risk tolerance
9      ClosingSocialize with the  entire team
10  ClosingHire early
1   Understand what makes you unique              2   Understand your needs  Pitching    3   Have a large pipeline        ...
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
Tactics for Recruiting Good Designers
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Tactics for Recruiting Good Designers

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The Developer’s Unicorn: Tactics for Recruiting (Good) Designers

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Tactics for Recruiting Good Designers

  1. 1. Recruiting GoodDesigners for Startups @putorti
  2. 2. 782 pitches 2,980 designers 2,980+ connections
  3. 3. 1 Understand what makes you unique 2 Understand your needs Pitching 3 Have a large pipeline 4 What can you do for the designer? 5 Learn the basics yourself and believe 6 Go behind the portfolioIdentifying 7 No ego, lots of empathy 8 Find personal motivators Closing 9 Socialize with your entire team 10 Hire early
  4. 4. 1 PitchingUnderstand whatmakes you unique
  5. 5. Kayak for Apparel
  6. 6. JetSetter for Beaches
  7. 7. Turbotax for Relationships
  8. 8. Klout for Video Games
  9. 9. “We’re the next Facebook.”
  10. 10. “Like Quicken but better”
  11. 11. Mint for Personal Finance
  12. 12. This works for not a designer.
  13. 13. 2 PitchingUnderstand your needs first
  14. 14. “Seed-stage startup looking for rockstardesigner to sketch wireframes and designbeautiful mockups. You’ll be responsible for crafting our logo and brand andwriting UI copy. Must know how to run usability studies, prototype and write production-ready HTML and CSS.” Braden Kowitz http://www.designstaff.org/articles/hiring-a-designer-2011-11-01.html
  15. 15. “Seed-stage startup looking for rockstar engineer to write Javascript and all Python / Ruby on the backend. You’ll be responsible for cassandra, puppet, and SQL, and training our junior coders. Must handle test coverage / QA, andwrite production-ready HTML and CSS.”
  16. 16. • Interaction design for functionality, flows, usability.• Visual design for feel, emotional impact, trust, entertainment.• Front-end development should be implementation for speed, responsiveness, to work as expected.
  17. 17. Does your entire team agree on needs?
  18. 18. 3 PitchingHave a large pipeline
  19. 19. • Many recruiters on contingency• Designer communities / directories• Use your social networks• Design schools• Creative agencies• Where are designers interested in your space?
  20. 20. • elegant.ly• behance.net• tinyproj.com• carbonmade.com• pick.im• dribbble.com/designers• forrst.com/people/directory• www.krop.com/cdbsearch• zerply.com/find/designer• builditwith.me• folyo.me/designers http://www.quora.com/Web-Design/Are-there-any-top-designer-directories-for-start-ups
  21. 21. “I want someone from Mint or Twitter.”
  22. 22. 4 PitchingWhat can you do for the designer?
  23. 23. “The product is done, it just needs UX.”
  24. 24. Designers wantunique challenges.
  25. 25. Designers wantto be inspired.
  26. 26. Designers wanta seat at the table.
  27. 27. Designers wantto talk to users.
  28. 28. Designers wantthe latitude to get it done.
  29. 29. 5 Pitching Learn the basicsyourself, and believe
  30. 30. 6 IdentifyingGo behind the portfolio
  31. 31. Visual is a gut feel.
  32. 32. Can they write copy?
  33. 33. Design thinkingThe essential ability to combineempathy, creativity and rationality tomeet user needs and drive businesssuccess.
  34. 34. Start with the problem,ask why until you can’t anymore.
  35. 35. Critical thinking is good,too much process is not.
  36. 36. 7 Identifying No ego,lots of empathy.
  37. 37. Not afraid to provedesigns in the real world.
  38. 38. Focused on the users, and little else.
  39. 39. 8 ClosingFind personal motivators
  40. 40. Ask about family
  41. 41. Find risk tolerance
  42. 42. 9 ClosingSocialize with the entire team
  43. 43. 10 ClosingHire early
  44. 44. 1 Understand what makes you unique 2 Understand your needs Pitching 3 Have a large pipeline 4 What can you do for the designer? 5 Learn the basics yourself and believe 6 Go behind the portfolioIdentifying 7 No ego, lots of empathy 8 Find personal motivators Closing 9 Socialize with your entire team 10 Hire early
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