Designing for Emotion
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Designing for Emotion

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Talk on design and emotional branding, delivered at Rethink Hawaii on November 2, 2009. ...

Talk on design and emotional branding, delivered at Rethink Hawaii on November 2, 2009.

A summary of the talk is available here:
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  • 1. Design 101 Jason Putorti Lead Designer, mint.com Follow me @novaurora Monday, November 2, 2009
  • 2. Monday, November 2, 2009
  • 3. Monday, November 2, 2009
  • 4. What is design? Monday, November 2, 2009
  • 5. Design isn’t decoration Monday, November 2, 2009
  • 6. “What is design? It begins with ideas--ideas based in purpose. It requires a plan or a process. It yields innovation, invention or creation. It is successful if it elicits response--attention, desire, interaction or purchase.” Joe Duffy Monday, November 2, 2009
  • 7. Design is communication Monday, November 2, 2009
  • 8. Design is a process Monday, November 2, 2009
  • 9. Why Design Matters Monday, November 2, 2009
  • 10. Understanding what the consumers want and bringing solutions that will inspire them is the most powerful way to support any business strategy. Monday, November 2, 2009
  • 11. Understanding what the consumers want and bringing solutions that will inspire them is the most powerful way to support any business strategy. Putting consumers and the product at the center of the equation is fundamental to a brand's success. Monday, November 2, 2009
  • 12. “[Design is] proof of a company's commitment to people and to innovation.” Marc Gobé Monday, November 2, 2009
  • 13. Early adopter love Monday, November 2, 2009
  • 14. "Design is the message. It helps us communicate our strong point of difference. What you say is not as believable as what you show." Stig Gustavson Monday, November 2, 2009
  • 15. Monday, November 2, 2009
  • 16. We’re in an emotional economy Monday, November 2, 2009
  • 17. People act on emotion Monday, November 2, 2009
  • 18. Then back it up with reasoning (maybe) Monday, November 2, 2009
  • 19. Monday, November 2, 2009
  • 20. Monday, November 2, 2009
  • 21. Design is a tool to affect emotion Monday, November 2, 2009
  • 22. “A relevant and well-designed product will make its way into the world, will be spun across the blogosphere, will be sought after and endorsed in the most emotional fashion as a reward. Monday, November 2, 2009
  • 23. “A relevant and well-designed product will make its way into the world, will be spun across the blogosphere, will be sought after and endorsed in the most emotional fashion as a reward. In an emotional economy, success is judged by a profound and indelible connection with people through sensory experiences. Monday, November 2, 2009
  • 24. By forgetting to focus on the way your product will be experienced, and failing to respond to people's need to be stimulated, you #fail their expectations. Monday, November 2, 2009
  • 25. By forgetting to focus on the way your product will be experienced, and failing to respond to people's need to be stimulated, you #fail their expectations. No amount of money can buy the media to fix a boring product, no PR message will work once you lose that trust. Monday, November 2, 2009
  • 26. By forgetting to focus on the way your product will be experienced, and failing to respond to people's need to be stimulated, you #fail their expectations. No amount of money can buy the media to fix a boring product, no PR message will work once you lose that trust. The best brands of all jam with their consumers to invent and imagine ideas designed for the future.” Marc Gobé Author of Emotional Branding Monday, November 2, 2009
  • 27. Monday, November 2, 2009
  • 28. Emotion brand Monday, November 2, 2009
  • 29. A brand is not your name Monday, November 2, 2009
  • 30. A brand is not your logo Monday, November 2, 2009
  • 31. Monday, November 2, 2009
  • 32. Monday, November 2, 2009
  • 33. Monday, November 2, 2009
  • 34. Monday, November 2, 2009
  • 35. A brand is a personality Monday, November 2, 2009
  • 36. Monday, November 2, 2009
  • 37. Monday, November 2, 2009
  • 38. Monday, November 2, 2009
  • 39. Brand is how you feel Monday, November 2, 2009
  • 40. P O W E R E D b y S E R V I C E™ Monday, November 2, 2009
  • 41. Monday, November 2, 2009
  • 42. Monday, November 2, 2009
  • 43. Monday, November 2, 2009
  • 44. Monday, November 2, 2009
  • 45. How can I apply all this to my startup? Monday, November 2, 2009
  • 46. Trust is an emotion, affected with design Monday, November 2, 2009
  • 47. Create a relationship through interactions Monday, November 2, 2009
  • 48. Evoke emotion by being unforgettable Monday, November 2, 2009
  • 49. Every interaction is + or – to brand Monday, November 2, 2009
  • 50. Shipping upgrade from Zappos +1 Monday, November 2, 2009
  • 51. “Tell your friends” email –5 Monday, November 2, 2009
  • 52. US Airways lost my bags –50 Monday, November 2, 2009
  • 53. First Mover Advantage Monday, November 2, 2009
  • 54. Design wins Monday, November 2, 2009
  • 55. Monday, November 2, 2009
  • 56. Monday, November 2, 2009
  • 57. Match the aspirations of your users Monday, November 2, 2009
  • 58. Monday, November 2, 2009
  • 59. How mint.com did it Monday, November 2, 2009
  • 60. Engineering-first Monday, November 2, 2009
  • 61. Design-first Monday, November 2, 2009
  • 62. A designer shouldn’t ‘skin’ the interface Monday, November 2, 2009
  • 63. A designer shouldn’t ‘skin’ the interface A designer should solve the problem Monday, November 2, 2009
  • 64. Be the opposite of the competition Monday, November 2, 2009
  • 65. Them Us Colors Red Green Imagery Stock art of It’s the product, people stupid Features Lots, Simple, complex UX automatic Lots of steps, Setup < 5 minutes friction Products 11 1 Monday, November 2, 2009
  • 66. Design for tasks Monday, November 2, 2009
  • 67. Is it good for the user? Monday, November 2, 2009
  • 68. Make experience delightful Monday, November 2, 2009
  • 69. Show important info hide the rest Monday, November 2, 2009
  • 70. Get away from the computer Monday, November 2, 2009
  • 71. Our Big Problem Monday, November 2, 2009
  • 72. I need your bank passwords. Trust me. Monday, November 2, 2009
  • 73. Solution: Be beautiful Monday, November 2, 2009
  • 74. Monday, November 2, 2009
  • 75. Don’t apologize for it Monday, November 2, 2009
  • 76. Don’t think of an elephant Monday, November 2, 2009
  • 77. Make it a benefit Monday, November 2, 2009
  • 78. Be approachable Monday, November 2, 2009
  • 79. Monday, November 2, 2009
  • 80. Overwhelming return Monday, November 2, 2009
  • 81. Monday, November 2, 2009
  • 82. Delight the user when they’ve done what you want Monday, November 2, 2009
  • 83. We focused on experience start to finish Monday, November 2, 2009
  • 84. Q&A Monday, November 2, 2009