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Spivack making sense of streams talk 2012

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A talk about how to filter the social web - or what we call the Stream - using Bottlenose and some concepts from physics. This is the next step after Web search, and provides a powerful new tool for …

A talk about how to filter the social web - or what we call the Stream - using Bottlenose and some concepts from physics. This is the next step after Web search, and provides a powerful new tool for marketers, analysts, and social scientists.

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  • 1. Making Sense ofReal-time Streams Nova Spivack CEO, Bottlenose nova@novaspivack.com
  • 2. A Major Shift hasHappened On the Web
  • 3. 2010 Social networking Search
  • 4. 2011 Social networking = 19% of consumer time spent online Comscore, December 2011
  • 5. 2011 Social networking Search & Navigation
  • 6. Dec. 20117 of top 50 sites getting12% more traffic fromFacebook than Google. Up 5sites in previous month. Source: Ben Elowitz
  • 7. Top sites,Growth inVisitsFacebookvs.Google2011
  • 8. Social Starting toDisplace Search
  • 9. AOL Instant Messaging Facebook MySpace Napster Twitter Instagram USENET Email Skype LinkedIn Path Messaging Messaging MessagingOnline Services Social Networks Mobile Apps 1980 1990 2000 2010 Documents Documents Websites Blogs & UGC Yahoo Delicious Word Flickr Youtube Processing Google Wordpress Groupware Moveable Type
  • 10. The PC The Web The Stream1980 1990 2000 2010
  • 11. The message is The medium
  • 12. Total Amount of Messaging Has at Least DoubledSource: Alan Lepofsky, Constellation Research
  • 13. 2012 Everyone gets at least several thousand messages per day
  • 14. I get 13,000messages/day
  • 15. Message Volumes Continue to Increase
  • 16. Twitter Messages Per Day450,000,000400,000,000350,000,000300,000,000250,000,000200,000,000150,000,000100,000,000 50,000,000 - Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Source: @bottlenoseapp Bottlenose.com
  • 17. We keep piling on more things to share and track 1990 2000 2010Source: Nova Spivack, Bottlenose.com
  • 18. Spam is the New Normal
  • 19. The Success ofSocial NetworksAre their Biggest Challenge
  • 20. Messages/Day Message Volume Gap will continue to widen Available Attention Engagement 2000 2010 2020 2030 Source: @bottlenoseapp Bottlenose.com
  • 21. Welcome to“The Sharepocalypse”
  • 22. What’s the SolutionTo Information Overload?
  • 23. “It’s not information overload, it’s filter failure” -- Clay Shirky
  • 24. How Do You Filter The Stream?
  • 25. You Can’t Use PageRank….
  • 26. A New Approach:The Physics of Ideas
  • 27.   Momentum  Velocity   Mass  *  Velocity  #men%ons  /  unit  %me       Waves   Tsunamis   Bubbles   Currents   Mass    #  unique  People  Men%oning  
  • 28. Velocity   Waves   Tsunamis   Topic Topic   Topic Topic Topic Topic Topic Bubbles   Currents   Topic Topic Topic Topic Topic Topic Mass  
  • 29. Velocity   Waves   Tsunamis   Link Link   Link Link Link Link Link Bubbles   Currents   Link Link Link Link Link Link Mass  
  • 30. Velocity   Waves   Tsunamis   Person Person   Person Person Person Person Person Bubbles   Currents   Person Person Person Person Person Person Mass  
  • 31. Velocity   Waves   Tsunamis   Topic Topic   Topic Topic Topic Topic Topic Bubbles   Currents   Topic Topic Topic Topic Topic Topic Mass  
  • 32. Core Technology: The StreamOS A high-level javascript and HTML5 platform for applications that analyze real-time streams of data Sentiment Analytics Automation Personalization SemanticClassification
  • 33. Crowd Computing Architecture 1.5MB Javascript Engine 1500 Messages Processed/Second/CPU 50K CPUs/Month and growing
  • 34. Demo of StreamSense™ (Bottlenose.com)
  • 35. Making Sense of the Stream is not about Searchand it’s not about Filtering It’s about Discovery…
  • 36. Thank Younova@bottlenose.comhttp://bottlenose.com

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