Novalead, Marketing That Delivers Results. Maybe its because we started in Technical moved into Sales and then got involved in Marketing that we approach things differently? In technical everything is measured and quantified, in sales you are measured on your results, in marketing though it all becomes very fuzzy, marketers talk about brand awareness and market penetration or advocacy advertising? They are always more than happy to take credit for any sales enquiries that come through the door but will not commit in advance to measuring their success based on actual results. Business owners want profit Profit comes from sales, sales come from enquiries; more enquiries = more sales = more profit! Many years ago it was explained to me like this, “Marketing is very simple, its all about getting people to hold up their hand and say I’m interested in what you have, tell me more”. At Novalead everything we do is based on producing great content that gets people to hold up their hand (fill in an online form) and ask for more information about your product or service. If you want to know more about our products and services, hold up your hand by filling it the contact form on our web page. We will give you access to all the tools and services we use for a 30 day Free trial, including how to use our Social Casting and Content Creation services to Turbocharge your Video Marketing. © Novalead E&OE | 08456 170 697 | @novaleaduk | hello@novalead.co.uk | www.novalead.co.uk