Letter from Sophy Event Calendar We survived April! From vol- canos to the temptations of Ve- gas -- we all made it safely back to Texas! It was so refreshing for us to meet so many of our NovaLash artists. I want to personally thank Nancy Koi- vunen, our Washington trainer, and Marcus Reed, the man of the hour- Julena’s husband, forflying in at the very last minute to help us at the show.We could not have pulled it off without all of your help!Congratulations to our newest advanced certified lashartists who attended Sophia’s Las Vegas class-- we areso proud of each one of you for continuing your trainingto become the most successful girls in the lash industry!We are still expanding our staff here at the NovaLashheadquarters! I am very excited to announce we havetwo new sales representatives: Heather Hughes and So-phia Hak. I know all of you love Karla so much so shehas been training both of them to be just as efficient as her.Sophia is a University of Houston alumni with a bache-lor’s of arts in corporate communications with a mi-nor in marketing. She was born and raised in Hous-ton, TX and comes to NovaLash after spending sometime working as a PR coordinator for Sambuca Res-taurant. Fun fact: She skydives and skateboards!Heather has returned to Houston after spending fiveyears in New York City working for Triad Guaranty asan outside sales agent. She spent the fall traveling Eu-rope while living in Bergamo, Italy -- and yes, we are alljealous of that! Heather is originally from Houston andmajored in public relations and graphic design at BaylorUniversity. Heather will be attending her first beau-ty show with NovaLash in June; we’re sending her out May Specialto Orlando so be sure to stop by the booth and say hi!Hope everyone is having a successful spring! Take advan- FREE SHIPPING!tage of our specials and keep spreading the love of lashes! Best Lashes, Spend $250 or more & Novalash will ship to you for free! *applies to us ground shipping only Sophy Merszei **only available through phone orders President of NovaLash, Inc. 1-866-430-1261
Salon & Lash Artist of the Month Danielle Asher StudioLash Ventura, CA Danielle Asher was actually one of the first NovaLash artists I hadthe pleasure of speaking with when I first started my job. Sheis so dedicated to expanding her business and promoting No- Danielle with Miss Teen CA, Chelsea GilliganvaLash to consumers. She has been featured in Modern Salonand Southern Wedding Style for her lash artistry. Read abouther in Modern Style: Click Here!Danielle is not shy either-- you can find her updating herstatus on her facebook fan page, tweeting away about lashesand posting on her own beauty blog. She keeps her businessflowing by attending celebrity gifting suites and other eventsin and around her community that cater to all types of women.See her with Chelsea Gilligan, Miss Teen California, at thisyear’s TV Land Award Gifting Suites (top right) and StudioLash’s latest sponsorship event flier (right) where Danielledonated sets of lashes. She is a perfect example of how to getyour name out in the spotlight! So proud of you Danielle!NovaLash is thrilled to have you part of our family!Product of the Month
VIP Woman Of The Year Sophy MerszeiCongratulations Boss Lady! The NovaLash team is SO proud to announce that our President and the brainsbehind our company, Sophy Merszei, is the National Association of Professional Women’s VIP Woman of theYear. NAPW honors Sophy for introducing individually adhered eyelash extensions to the United States, forinspiring women across the globe to build their own business and for her dedication to expanding the industry.The National Association of Professional Women is an exclusive network for professional women to interact,exchange ideas, educate, network, and empower. NAPW members enjoy a wealth of resources and servicesdedicated to the enhancement, empowerment and promotion of their careers.Check out this video to see how becoming a member of NAPW can help you!
Kimy & Beth en route to Frankfurt!Sophia Navarro doing what she doesbest at CosmoProf Worldwide! Kimy: She’s a natural lash artist! Pope-mobile at the Vatican in Rome! Beth & Karla: Getting down to business!
The Buzzin’ Beauty Scene Sophy applying lashes to a new NL fan!Carolina, Ali & Jules working the booth! Neomi applying lashes & educating new lash artist!
Marcus & Jules Reed, Josh & Neomi Mayor, Nancy & Ty Koivunen -- couple night!Nancy Koivunen, Sophia Navarro & Ali Moon at Taocelebrating a successful show! Thank you so much Nancy & Ty! We Love You!