INTERNATIONAL ACADEMY OF TMEYELASH ARTS & SCIENCES
E yelash care and enhancement is a fast growing segment of the beauty industry. In fact, in 2009,Women’s Wear Daily reported that lash extensions werethe only segment of the beauty industry that showedgrowth that year. Even in the midst of a deep recession,eyelashes have become a billion dollar industry.Currently, lash extensions offer beauty professionalsthe highest margin of profit of any service in theindustry. Large margins are made possible by the factthat eyelash extension services average around $250per full set, and the cost of the supplies is only a fewdollars for the professional.Almost all 50 states require a license to do lashextensions, however none of the states trainor test graduating professionals on how toperform the procedure safely or effectively.The application procedure is delicate, highly detailedand requires significant skill and experience. It can notbe learned in one or two days, just as it is not possible toteach a student to cut hair in one or two days.
WHY WHYYOUR SCHOOL NEEDSLASH EXTENSION TRAININGWhy should your school consider offeringeyelash extension education?1. Your students are requesting it. NovaLashreceives calls daily from cosmetology and estheticsstudents asking where they can go for training intheir area.2. The schools are missing out on millions ofdollars in revenue that currently goes toManufacturers, who are not necessarily equipped tooffer the proper education to students.3. State Boards are requiring a license to do lashextensions, but the students andprofessionals are not being taught or tested on it.4. Learning to do lash extensions requiressupervised practice.5. Beauty schools are better equipped thanmanufacturers to train and educateextensionists.6. Business Development Consulting ServicesFor Beauty Schools are available.
T he Academy focuses on preparing beauty school instructors to teach eyelash extensionWHAT techniques to their students. Graduates of the Academy will become Certified Master Instructors. Instructors are taught all practical and theoretical material and are given lesson plans, textbooks, sample test questions, scoring sheets and exams.
WHAT YOU WILL LEARN WHATThe curriculum focuses on hands-on trainingas well as all of the following fundamentals:1. The History of False Eyelashes - Strips and Tabbing vs. Extensions2. Diseases of the Eye and Basic Sanitization3. Adhesive Chemistry- What is Cyanoacrylate?4. Regulation5. Physiology of the Lash Growth Cycle6. Choosing the Right Extensions7. Hands-On Skills- Step by Step Application Skills 1-23
WHERE Zaza Lobby Class Room Zaza Suite Zaza Pool Museum District Houston F or those attendees who want to experience the Houston Museum District’s finest, Hotel Zaza is the place to stay. Located just blocks from the Academy, Hotel Zaza offers guests glamorous accommodations, fine dining and an active nightlife. ® Forbes Magazine ranks Zaza as one of the top 10 hotels in the country. For room rates, reservations and general information call 713-526-1991 or visit www.hotelzazahouston.com
Bedroom Dr. Uday Khosla WHERE LASH LAB SuiteW HERE ART MEETS SCIENCE - The Academy is located at NovaLash’s ®Headquarters in the heart of Houston’s MuseumDistrict, and just minutes from the largest medicalcenter in the World. Our aim is to provide aprogram that teaches both the art of and thescience behind the creation of lash extensions.The International Academy of Eyelash Arts andSciences offers attendees various accommodation TMoptions from economical to lux- Living Roomurious. On-site accommodationsare available free of charge atthe Lash Lab to enrollees of theacademy. The Lash Lab suiteincludes a living room, Jacuzzitub and shower, kitchen, laundryroom, satellite television, and twoqueen-sized beds. Students canlive “on campus” in the Lash Labat no additional charge for up to 7consecutive days.
WHO IS ELIGIBLE TO APPLY T he Academy accepts applications from interested parties with the following qualifications: - Licensed Esthetician or Cosmetologist - (US and Canada) - Cosmetology or Esthetics Instructor - (US and Canada) - Beauty School Owners Interested in Implementing the Program - International Applicants with Equivalent Qualifications and Experience WHo
WHEN CAN I ATTEND? O nce your application has been received and approved, you will be contacted by our Educational Coordinator, Heather Hughes. To contact Heather, please phone 713-520-5848 or email her at email@example.com. Classes are offered on an ongoing basis during the week and on weekends as well. We like to keep the student to teacher ratio low, so it is wise to plan at least 2-3 months in advance when scheduling your visit. From time to time, we can accommodate last-minute students, however, the on-campus living quarters at the Lash Lab fill up quickly, so it is wise to book in advance.WHEN Enrollees are invited to stay at the Academy for 5-7 days of training. Tuition costs are the same for both 5 and 7 days. We allow two extra days of supervised practice at no extra charge if the student desires to spend a little more time practicing and observing.
P art of receiving a good education is being immersed in the actual environment in which your future students will be working. As part of our program, the Academy takes its attendees out of the class- room and into the field to see a real, live, lash-only salon in operation. Lash salons are beginning to pop up all around the country and in the rest of the world, just as nail-only salons became popular in the 80s. Enrollees will be given the opportunity to spend a day observing the day-to-day operations of one of the most prolific and proficient lash salons in the world. The Lash Company is a 1,500 sq. ft. lash-only salon owned by Master Trainer, Sophia Navarro and NovaLash President, Sophy Merszei. The operation began as NovaLash’s test kitchen for new products and techniques, but grew in time to build a clientele of over 3,000 regular customers and more than 15,000 lash extension applications to date. The ﬂagship location is in Houston, with 3 additionalCoMPANY locations in Japan and more to come in the U.S. soon.
A s the first company to set up a global distribution network for eyelash extension products and training, NovaLash has an enormous responsibility to the industry, to beauty professionals, and to the public to set the standards for safety, efficacy and proper education for the future. Lash extensions are a new service that is quickly becoming its own separate segment of the beauty industry, separate from the traditional hair, skin and nail services. Lashes are now an industry of their own. At NovaLash, our mission is to ensure that the industry grows, thrives, and empowers women in the beauty industry to gain economic freedom through performing a highly profitable service in a safe and effective manner. When you invest in purchasing NovaLash’s products or training, your investment goes towards helping to build a stronger industry with safer products and better regulation. In addition to re-investing our profits back into further R&D, safety, and education, NovaLash also donates funds to various non-profit organizations such as ReSurge ® International and Girls, Inc, an organization that helps women and children and empowers young girls. An investment in our products is one you can feel good about. Since launching the global lash extension phenomenon in 2004, NovaLash is proud to have re-invested almost $10 million of its own profits back into the industry it created. As the first global pioneer, we take our commitment to safety and proper education very seriously. Our mission is to see to it that the lash extension industry thrives, consumers are safe and thrilled with results and professionals can attain economic freedom by building a profitable business.SCHooL
NOVALASH THE INTERNATIONALACADEMY OF EYELASH ARTS & SCIENCES 1200 Southmore Blvd. Houston, TX 77004 713-520-5848 www.novalash.com
INTERNATIONAL ACADEMY OFEYELASH ARTS &SCIENCES INTERNATIONALEYELASH ARTS &SCIENCES INTERNATIONALEYELASH ARTS &