Chapter Plan Challenge — Yale

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The Yale Group's Chapter Plan Presentation

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Chapter Plan Challenge — Yale

  1. 1. YUNI-ted Against HungerYale University Nourish International<br />
  2. 2. Yale University<br />5,300 undergrads<br />Urban Campus<br />Medical, Public Health, Management, Economics and International Studies programs<br />Over 180 student organizations<br />
  3. 3. Collaborations<br />Working Partnerships<br />Reach Out<br />YCC<br />Sig Ep<br />Marketing Partnerships<br />International Students Society<br />South Asian Society <br />
  4. 4. Marketing Plan<br />Freshman Move-in Day<br />Activities Fair in the Fall<br />Interest Meetings<br />Panlists<br />Aggressive Flyers<br />
  5. 5. Chapter Background<br />Current Executive Board: <br />Chapter Leader<br />Project Coordinator<br />Ventures Coordinators (2)<br />Treasurer<br />Membership and Publicity Coordinator<br />
  6. 6. Chapter Background: Ventures<br />Pancakes for Poverty<br />Open Bar at Bottega<br />
  7. 7. Organizational Timeline<br />Aug 27th: 1st Executive Board Meeting<br />Sept 1st: Freshman Fair<br />Sept 2nd: General Interest Meeting / first Pancake Night<br />Sept 11th: 1st General Body Meeting and info session for prospective FEO candidates<br />Sept 17th: FEO application deadline<br />Sept 26th: FEO announcements <br />
  8. 8. Ventures and Project Timeline<br />Sept 2nd: Pancakes for Poverty (consistent); weekly<br />End of October: Project presentation and selection<br />Mid-November: Line & Dine (one time): mid-November; date of The Game<br />
  9. 9. Line & DineDon’t Whine: Dine in Line!<br />Target audience: Harvard and Yale students<br />Needs: waiting in a long line, cold, hungry and hung-over<br />Services Delivered: delicious catered hot chocolate and hot hands<br />Marketing: immediate/skit/antics/the cold<br />Logistics: base camp in the gym<br />Silver dollar Pancakes and the pancake costume! <br />
  10. 10. Handwarmers<br />Table<br />Sterno to keep food warm<br />Educated <br />
  11. 11. Connection to Nourish<br />Shopping cart/awareness<br />Pancake costumes<br />Cups with stickers<br />1 A frame at the beginning of line<br />Nourish T shirts<br />
  12. 12. Goals<br />Ask about how many people ride buses<br />Pricing:<br />The entire combo: 120 people x$4=$480<br />Just hot chocolate: 50x$1=$50 <br />Just pancakes: 20x$3=$60<br />Just hot hands: 20x$1=$20<br /><ul><li>Projected Revenue: $610
  13. 13. Projected Expenses:
  14. 14. Napkins
  15. 15. Containers
  16. 16. Cups
  17. 17. Sterno
  18. 18. Pancakes
  19. 19. Hot chocolate
  20. 20. Hot hands
  21. 21. Projected Profits</li>

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