ucla chapter plan challenge Allison Winkler Gini Gregg Maggie Dennin Denise Jin Jenna Pfefferle
chapter background Large Public University 25,000 undergraduates, total enrollment of 40,000 Urban location, with college town atmosphere Ethnically diverse, strong study abroad & International culture Health and environmentally conscious Active social scene: diverse interests > tendency towards cliques School spirit & strong athletics
marketing plan On campus Student Activities Fair (September) Flyering on Bruin Walk A-Boards General interest meetings Announcements at Int’l Development Studies & Global Studies classes Online Listserv Facebook group (250 members) & events Facebook profile pictures Twitter Chapter webpage
chapter history Founded in 2008 Ventures: Hunger Lunch Yoga in the Park Party Like a Balla for Guatemala! Strawberry Festival Zimride (FB Carpool App) Projects Partnered with UT Austin Chapter and IMAGINA this summer for microenterprise project in Guatemala
benchmarking past progress goals Exec Board of mostly seniors last year Exec Board of 2nd-4th years in place for next year, from more diverse backgrounds 15 members Ran successful one-time ventures but no consistent venture Total profit at the end of the year = $3,500 Sent 6 members to Guatemala for our project Build a stronger presence on campus Work more cohesively as a team and share responsibilities Collaborate with other student groups and reach out to the Los Angeles community Increase membership to 25-30 Run a consistent and profitable venture Continue running creative and distinct one-time ventures Total profit at the end of the year = at least $4,000 Send students on a project
new venture: “This is not an Art Show” TOMS SHOES For every pair you purchase, they give a pair to a child in need. KATIE BOECK Three time winner of UCLA’s Spring Sing (past winners include Maroon 5 and Sara Bareilles) “REINVENTANDO LA LIMONADA” Purses woven from recycled materials by Guatemalan women (relates to 2009 micro-enterprise project)
leadership development Human Resources Director in place for next year Planned weekly Exec Board and bi-weekly General Body meetings Quarterly interest meetings (first week of the quarter) Casual recruiting events (BBQs!) Additional leadership positions open to first years and new members: Eg. Co-Marketing Director, Community Outreach Director or Awareness Director Opportunity to participate in Int’l Project depends on Chapter participation through the year Start application process for 2010-2011 Exec Board by 4th week of Spring Quarter Establish a more thorough transition process
conclusion how we will accomplish our goals Build a stronger presence on campus by targeting niche audiences with specific ventures Know which ventures are effective for raising awareness and which are focused primarily on profit Collaborate in mutually beneficial ways with well-established student groups (Greek community, ORL, etc.) Within Exec Board, focus on giving every member a sense of ownership and accountability Ensure that younger students have leadership opportunities > Chapter sustainability Have fun and do good!