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Chapter Plan Challenge — UCLA
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Chapter Plan Challenge — UCLA


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  • 1. ucla
    chapter plan challenge
    Allison Winkler
    Gini Gregg
    Maggie Dennin
    Denise Jin
    Jenna Pfefferle
  • 2. chapter background
    Large Public University
    25,000 undergraduates,
    total enrollment of 40,000
    Urban location, with college town atmosphere
    Ethnically diverse, strong study abroad &
    International culture
    Health and environmentally conscious
    Active social scene: diverse interests >
    tendency towards cliques
    School spirit & strong athletics
  • 3.
  • 4. marketing plan
    On campus
    Student Activities Fair (September)
    Flyering on Bruin Walk
    General interest meetings
    Announcements at Int’l Development Studies & Global Studies classes
    Facebook group (250 members) & events
    Facebook profile pictures
    Chapter webpage
    • Merchandise
    • 5. T-shirts: V-necks, organic cotton
    • 6. Undies for Undie Run (Strip down for sustainability!)
    • 7. Chapter logo (The Giving Tree)
    • 8. Our tree!
    A familiar sight at EVERY event
  • 9. chapter history
    Founded in 2008
    Hunger Lunch 
    Yoga in the Park 
    Party Like a Balla for Guatemala! 
    Strawberry Festival 
    Zimride (FB Carpool App) 
    Partnered with UT Austin Chapter and IMAGINA this summer for microenterprise project in Guatemala 
  • 10. benchmarking
    past progress
    Exec Board of mostly seniors last year
    Exec Board of 2nd-4th years in place for next year, from more diverse backgrounds
    15 members
    Ran successful one-time ventures but no consistent venture
    Total profit at the end of the year = $3,500
    Sent 6 members to Guatemala for our project
    Build a stronger presence on campus
    Work more cohesively as a team and share responsibilities
    Collaborate with other student groups and reach out to the Los Angeles community
    Increase membership to 25-30
    Run a consistent and profitable venture
    Continue running creative and distinct one-time ventures
    Total profit at the end of the year = at least $4,000
    Send students on a project
  • 11. overview of events
    • Bi-weekly Hunger Lunch
    • 12. Bi-weekly Hot Food for Hot Messes
    * new venture
    • Quarterly Bar Nights
    • 13. One Additional Event per Quarter – some new, some old
    Repeating previously successful ventures: Strawberry Festival
    Initiating new ventures: “This is not an Art Show”
    • Spring Quarter Awareness Event
  • existing ventures:
    Hunger Lunch & Bar Night
    Make Bar Nights more profitable by:
    • Building on existing relationships (venue, sponsors, DJs, etc.)
    • 14. Making it a more consistent venture to build on word-of-mouth marketing
    Make Hunger Lunch more profitable by:
    • Changing the location
    • 15. Making it a more consistent venture
    • 16. Marketing aggressively as the only healthy, yummy, AND cheap lunch option
    • 17. Working with South Central Farmer’s Co-Op, Westwood Farmer’s Market, etc.
    • 18. Offering more diverse food options
  • new venture: “Hot Food for Hot Messes”
  • 19. new venture: “Hot Food for Hot Messes”
  • 20. new venture: “Hot Food for Hot Messes”
  • 21. new venture: “This is not an Art Show”
  • 22. new venture: “This is not an Art Show”
  • 23. new venture: “This is not an Art Show”
  • 24. new venture: “This is not an Art Show”
    For every pair you purchase, they give a pair to a child in need.
    Three time winner of UCLA’s Spring Sing (past winners include Maroon 5 and Sara Bareilles)
    Purses woven from recycled materials by Guatemalan women (relates to 2009 micro-enterprise project)
  • 25. awareness event: “Screen on the Green”
  • 26. awareness event: “Screen on the Green”
  • 27. leadership development
    Human Resources Director in place for next year
    Planned weekly Exec Board and bi-weekly General Body meetings
    Quarterly interest meetings (first week of the quarter)
    Casual recruiting events (BBQs!)
    Additional leadership positions open to first years and new members:
    Eg. Co-Marketing Director, Community Outreach Director or Awareness Director
    Opportunity to participate in Int’l Project depends on Chapter participation through the year
    Start application process for 2010-2011 Exec Board by 4th week of Spring Quarter
    Establish a more thorough transition process
  • 28. conclusion
    how we will accomplish our goals
    Build a stronger presence on campus by targeting niche audiences with specific ventures
    Know which ventures are effective for raising awareness and which are focused primarily on profit
    Collaborate in mutually beneficial ways with well-established student groups (Greek community, ORL, etc.)
    Within Exec Board, focus on giving every member a sense of ownership and accountability
    Ensure that younger students have leadership opportunities > Chapter sustainability
    Have fun and do good!
  • 29. the end.