Gravy Media Kit

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Want to connect your brand or business with millions of people looking for what's going on everyday? Get started now with the Gravy Media Kit.

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Gravy Media Kit

  1. 1. Gravy Media Kit Connecting Millions of People with What’s Going On, Everyday. ®
  2. 2. FindGravy.com | Team@FindGravy.com ® Hyper-Local. Nationwide. • Gravy is an innovative way to discover what’s going on Everyday millions of people relay on Gravy to discover local: Live Music Sporting Events Happy Hours Professional Events Seasonal Events Experiential Events Art Exhibits & Performances Movie Premieres • Gravy is the most comprehensive & accurate source for events Gravy aggregates over 10,000+ sources nationwide (including user and brand submitted events) & analyzes over 100,000+ events daily, appending meta-data and geo-encoding. • Gravy reaches people locally at a nationwide scale People trust Gravy to discover events going on near where they live, work and play. This allows Gravy to target people locally, at a nationwide scale. • Gravy’s popularity Gravy currently reaches over 23 million unique people nationwide through the Gravy’s native iOS & Android apps, Web presence (optimized for Standard, Tablet & Mobile Web), & Publisher Network.
  3. 3. FindGravy.com | Team@FindGravy.com ® Gravy’s Audience Active people who live out loud love Gravy How They Access Gravy Gravy’s Traffic • 75% access Gravy via mobile & 25% via desktop • 55% access Gravy on more Traffic to Gravy’s Events increased by 10x to reaching over 23 million people, nationwide. Though Gravy has the potential to become an international platform, it is currently only available in the United States. than 1 platform Gravy’s Growth (Reach by Quarter) 20,000,000 Serving all U.S. DMAs, cities & towns including 10,000,000 New York, NY 30,000,000 Washington D.C. 0 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Houston, TX Gravy Demographics Gender Female 54% Male 46% Age 13-17 18-24 25-34 35-44 45-54 55+ 18% 16% 37% 29% 10% 4% Education No College College Grad School Chicago, IL 39% 37% 24% Household Income $0-$30k 19% $30-$60k 31% $60-$100k 38% $100k+ 12% Nielsen Prizm Profiles: Young Influentials Suburban, Midscale Income No Children, Rent Home White, Black, Asian, Hispanic Mix White Picket Fences Second City, Upper Mid Income Have Children, Own Home White, Black, Asian, Hispanic Mix Miami, FL Atlanta, GA Los Angeles, CA Boston, MA Dallas, TX Fairbanks, AK Hamlet, NC
  4. 4. FindGravy.com | Team@FindGravy.com ® Experience Soccer 360 Own a country’s soccer fan community Experience 360 Details: Experience 360 is great for: Branding Engagement Online & Offline CTA Wide Skyscraper • Hyperlocally Geo-Targeted Viewing Parties • 100% Brand Share of Voice • Engage socially & develop relationships with zealots Key Experience 360 Metrics: Large Rectangle Social • 3MM+ US Hispanics Reached • 350 Viewing parties • 250k social media mentions • 58k brand mentions Creative assets needed: • Wide banner placements • Other creative is based on the program
  5. 5. FindGravy.com | Team@FindGravy.com ® Promoted Listings Reach Gravy’s Info-Hungry Users Promoted Listing Details: Promoted Listings are great for: • • • • Promoting Events Drive to Store In-Store Offers Hyperlocally Geo-Targeted Drive to Store Tracking Promote Events Targeted geo-Fence reminders and notifications Key Promoted Listings Metrics: Web View (image & text auto-resizes) App View App Detail View • 3MM+ Impressions Nationwide • 150% increase in event attendance/offer engagement • 80% of in-store revenue goals achieved within 1st week Creative assets needed: • • • • • • Image Title Description Direct to link Venue Name & Address Event Time & Date
  6. 6. FindGravy.com | Team@FindGravy.com ® Sponsored Emails Reach Gravy’s Info-Hungry Users Sponsored Email Details: Sponsored Emails are great for: Branding Engagement Digital Conversion • • • • Hyperlocally Geo-Targeted 100% Share of Voice Option Editoral Look & Feel Drive Users to 3rd Party Website or Into Gravy Placement Key Sponsored Email Metrics: 600x300 600x800 • 23MM+ Nationwide Reach • 19% Avg. Open Rate • 3% Avg. Click Through Rate Creative assets needed: • • • • Image Header Copy Body Copy Call to Action Link
  7. 7. FindGravy.com | Team@FindGravy.com ® Sponsored Channels Provide tailored events that supports your brand’s message Sponsored Channels are great for: Branding Engagement App Channel View Custom Icon In-Store Offers Sponsored Channel Details: • Hyperlocally Geo-Targeted • Digitally curated collection of events • Theme of channel / audience target determined by 3M • Events pulled in & filtered by Gravy Key Sponsored Channel Metrics: • 13MM+ Impressions Nationwide • 50% increase in brand affinity Creative assets needed: • Icon • Title • Criteria for Included / Excluded Events
  8. 8. Contact Us Gravy 1601 Village Market Blvd. Suite 205, Leesburg VA 20175 email: Team@FindGravy.com phone: 703.840.8850 Gravy.FindGravy.com ™

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