• Save
Presentation 15 min boekarest2010
Upcoming SlideShare
Loading in...5
×
 

Presentation 15 min boekarest2010

on

  • 320 views

Market to women

Market to women

Statistics

Views

Total Views
320
Views on SlideShare
317
Embed Views
3

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 3

http://www.slideshare.net 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Presentation 15 min boekarest2010 Presentation 15 min boekarest2010 Presentation Transcript

  • 10.6.2010© Sanoma Uitgevers
    Presentation name / Author
  • Ourreach
    Dutch population (13+): 12,4 million
    91%
    online
    81%
    print
    73%
  • Ourhistory
    HISTORY SANOMA DIGITAL
    HISTORY SANOMA UITGEVERS
    INSPIRATION/UMFELD
    TARGET AUDIENCE
    KNOWLEDGE
    TRANSACTION/CONVERSION
    PRODUCT KNOWLEDGE
    360’S
    A unique combination of a female umfeld, content, trustworthy brands and expertise on women and their interests.
    DISPLAY/
    CPM
    CUSTOM PUBLISHING
    NON-SPOT/
    DIALOGUE
    TEXT/CPC
    CPL & CPS
    ENGAGEMENT
    PERFORMANCE
    AWARENESS
    PRODUCER
    RETAILER
  • content, non-spot, integratie, commercieel, kenniscentrum, health, parenting, wellness, beauty, fashion, food, expert, crossmediaal, merken, dialoque, social, marketing-partnerships, advertorial
  • Homepage take-overs and partnerships
  • Content integration
    Cases van Nivea, Aurum
    Kitkat Senses zijn ultieme manier voor adverteerders om zich (crossmediaal) te associëren met onze merken en autoriteit
    Philips
    Kitkat
  • Dialogue marketing | Custompublishing
  • Knowledge & content syndication
    82% of women: “I can’t live without internet”
  • The female potential
    71%
    of all saving
    accounts
    91%
    of all new
    houses
    92%
    of all holidays
    65%
    of all newcars
    85%
    of all purchasedecisions are (co-)made bywomen
    57%
    of all cosmetics
    for men
    57%
    of all electronic
    applicances
    95%
    of all furniture
    Bron: MartiBarletta - Marketing to woman, Vrouwvreemde domeinen 2009 – Sanoma
  • Insights
    • Honest, real and pure
    • Together, warm
    • Living a meaningful life
    • Simplicity
    • Me-time
  • The 5 laws of female communication
    Makeit
    beautiful
    Start a
    relation-
    ship
    Be
    altruistic
    Female
    communication
    Be
    under-
    standing
    Be authentic
    and honest