How to Report to Your Community Using Social Media
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How to Report to Your Community Using Social Media

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Effectively report to your community using social media platforms like Twitter, Facebook, Flickr and Youtube. ...

Effectively report to your community using social media platforms like Twitter, Facebook, Flickr and Youtube.

Reach an engaged, local community by posting your article to hyper-local online news site The Sacramento Press.

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How to Report to Your Community Using Social Media How to Report to Your Community Using Social Media Presentation Transcript

  • Using Social Media To Report To Your Community
  • SOCIAL MEDIA • Mirrors the real world: • vastly unique communities • participants • lurkers; “non-participants”
  • • Abundant opportunities to REACH different niches of people • When you SHARE information with one person through social media, you are potentially sharing with millions of others
  • BLOG • Mainly made up of text • Unique subject matter • Subscribers • Position yourself as an “expert” or leader • Post each entry on sacpress.com too
  • RSS • “Subscribers” = Followers • Google Reader. Things on the web MOVE FAST. Google Reader helps us keep up. • Your news is more organized and time efficient when you use RSS. • You can find blogs with your own interests by searching Technorati.com
  • TWITTER • EXCHANGE links and ideas in 140 characters • bit.ly = URL shortener (to save characters!) • great for posting links to articles you’ve written • Schmap.it = event posting • Twitpic.com = posting photos
  • Twitter SEARCH • SEARCH for certain types of people, communities • Twitter Directories • Find people using keywords • twellow.com, wefollow.com, justtweetit.com • List yourself in these directories
  • • Search using the search bar in your home page. • Example --> cycling near:sacramento
  • PHOTO & VIDEO SHARING • Supplement your writing • Flickr - photo stream • Youtube or Vimeo - post your videos
  • FLICKR • Flickr.com • Upload photos from your computer or from your mobile device • Add Titles, descriptions & tags to each photo • Link your Flickr stream
  • YOUTUBE • Sign up for free account • Share video link, embed easily • Flip cameras: portable cameras that make it easy to film, upload
  • TIPS • Photo • keep simple, no clutter • main subject up close • Take with and without flash
  • • Video • Identify: • Yourself • Your affiliation with subject matter • The scene; the person you are interviewing
  • FACEBOOK • Post links, events, photos, video • Integrate your media streams • Post Flickr photo stream • Post link to Youtube videos • Post links to articles you write • SHARE what others are posting
  • MOBILE REPORTING • Smartphones: Applications • Twitter app - Tweetie, Twitterific • Facebook app • Flickr app • No smartphone? No problem! • Text to Twitter: 40404
  • Contact Us • Troubleshooting/posting your article casey@sacramentopress.com • Social Media mona@sacramentopress.com • @sacramentopress on Twitter