How to Report to Your Community Using Social Media

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Effectively report to your community using social media platforms like Twitter, Facebook, Flickr and Youtube.

Reach an engaged, local community by posting your article to hyper-local online news site The Sacramento Press.

Published in: Technology, News & Politics
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  • How to Report to Your Community Using Social Media

    1. 1. Using Social Media To Report To Your Community
    2. 2. SOCIAL MEDIA • Mirrors the real world: • vastly unique communities • participants • lurkers; “non-participants”
    3. 3. • Abundant opportunities to REACH different niches of people • When you SHARE information with one person through social media, you are potentially sharing with millions of others
    4. 4. BLOG • Mainly made up of text • Unique subject matter • Subscribers • Position yourself as an “expert” or leader • Post each entry on sacpress.com too
    5. 5. RSS • “Subscribers” = Followers • Google Reader. Things on the web MOVE FAST. Google Reader helps us keep up. • Your news is more organized and time efficient when you use RSS. • You can find blogs with your own interests by searching Technorati.com
    6. 6. TWITTER • EXCHANGE links and ideas in 140 characters • bit.ly = URL shortener (to save characters!) • great for posting links to articles you’ve written • Schmap.it = event posting • Twitpic.com = posting photos
    7. 7. Twitter SEARCH • SEARCH for certain types of people, communities • Twitter Directories • Find people using keywords • twellow.com, wefollow.com, justtweetit.com • List yourself in these directories
    8. 8. • Search using the search bar in your home page. • Example --> cycling near:sacramento
    9. 9. PHOTO & VIDEO SHARING • Supplement your writing • Flickr - photo stream • Youtube or Vimeo - post your videos
    10. 10. FLICKR • Flickr.com • Upload photos from your computer or from your mobile device • Add Titles, descriptions & tags to each photo • Link your Flickr stream
    11. 11. YOUTUBE • Sign up for free account • Share video link, embed easily • Flip cameras: portable cameras that make it easy to film, upload
    12. 12. TIPS • Photo • keep simple, no clutter • main subject up close • Take with and without flash
    13. 13. • Video • Identify: • Yourself • Your affiliation with subject matter • The scene; the person you are interviewing
    14. 14. FACEBOOK • Post links, events, photos, video • Integrate your media streams • Post Flickr photo stream • Post link to Youtube videos • Post links to articles you write • SHARE what others are posting
    15. 15. MOBILE REPORTING • Smartphones: Applications • Twitter app - Tweetie, Twitterific • Facebook app • Flickr app • No smartphone? No problem! • Text to Twitter: 40404
    16. 16. Contact Us • Troubleshooting/posting your article casey@sacramentopress.com • Social Media mona@sacramentopress.com • @sacramentopress on Twitter

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