Building Links In Multiple Languages

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This is an intro presentation that I put together recently for a client. It just describes some of the tactics that we use to build Spanish links for our clients. It also shows a few ways that you …

This is an intro presentation that I put together recently for a client. It just describes some of the tactics that we use to build Spanish links for our clients. It also shows a few ways that you shouldn't build links.

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Transcript

  • 1. Link Building In MultipleLanguages
  • 2. Links: Base of Google SERP’shttp://pointblankseo.com/what-is-seo/
  • 3. What isn’t link building?Photo by Matt J. Walsh (creative commons)
  • 4. Blog Commenting
  • 5. Social Bookmarking
  • 6. What should a link look like?
  • 7. “No Touch” Link BuildingPhoto by Mean and Pinchy (creative commons)
  • 8. Link DevelopmentView from my hotel in Cebu
  • 9. Social SharesPhoto by The Facey Family (creative commons)
  • 10. LINK BUILDING IN MULTIPLELANGUAGES: CHALLENGES
  • 11. Less WebsitesPhoto by Mike Montiero (creative commons)
  • 12. Little Awareness of SEO
  • 13. More “Dead” SitesPhoto by chb1848 (creative commons)
  • 14. PROSPECTING
  • 15. Getting Started• Existing Assets and Links• Keywords• Relevant Verticals• Customer Personas
  • 16. Finding Assets
  • 17. Link RedirectionOpen Site Explorer
  • 18. Social Mentions W/O LinksFresh Web Explorer
  • 19. Advanced Search OperatorsGoogle Guide
  • 20. Search SocialFollowerwonk
  • 21. PROSPECT QUALIFICATION
  • 22. Is It Important?The Oatmeal
  • 23. Is It Relevant?Photo by Mr Thinktank (creative commons)
  • 24. Is It Active?Photo by florriebassingbourn (creative commons)
  • 25. OUTREACH
  • 26. Outreach Methods• Social Media• Contact Forms• Email• Phone
  • 27. Have a HookTales of a Test Kitchen
  • 28. Fix Something
  • 29. Personalized OutreachPhoto by Inkyhack (creative commons)
  • 30. Build Relationships
  • 31. Test Everything
  • 32. Thank You!