Building Links In Multiple Languages

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This is an intro presentation that I put together recently for a client. It just describes some of the tactics that we use to build Spanish links for our clients. It also shows a few ways that you shouldn't build links.

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Building Links In Multiple Languages

  1. 1. Link Building In MultipleLanguages
  2. 2. Links: Base of Google SERP’shttp://pointblankseo.com/what-is-seo/
  3. 3. What isn’t link building?Photo by Matt J. Walsh (creative commons)
  4. 4. Blog Commenting
  5. 5. Social Bookmarking
  6. 6. What should a link look like?
  7. 7. “No Touch” Link BuildingPhoto by Mean and Pinchy (creative commons)
  8. 8. Link DevelopmentView from my hotel in Cebu
  9. 9. Social SharesPhoto by The Facey Family (creative commons)
  10. 10. LINK BUILDING IN MULTIPLELANGUAGES: CHALLENGES
  11. 11. Less WebsitesPhoto by Mike Montiero (creative commons)
  12. 12. Little Awareness of SEO
  13. 13. More “Dead” SitesPhoto by chb1848 (creative commons)
  14. 14. PROSPECTING
  15. 15. Getting Started• Existing Assets and Links• Keywords• Relevant Verticals• Customer Personas
  16. 16. Finding Assets
  17. 17. Link RedirectionOpen Site Explorer
  18. 18. Social Mentions W/O LinksFresh Web Explorer
  19. 19. Advanced Search OperatorsGoogle Guide
  20. 20. Search SocialFollowerwonk
  21. 21. PROSPECT QUALIFICATION
  22. 22. Is It Important?The Oatmeal
  23. 23. Is It Relevant?Photo by Mr Thinktank (creative commons)
  24. 24. Is It Active?Photo by florriebassingbourn (creative commons)
  25. 25. OUTREACH
  26. 26. Outreach Methods• Social Media• Contact Forms• Email• Phone
  27. 27. Have a HookTales of a Test Kitchen
  28. 28. Fix Something
  29. 29. Personalized OutreachPhoto by Inkyhack (creative commons)
  30. 30. Build Relationships
  31. 31. Test Everything
  32. 32. Thank You!

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