Search Engine Strategies

Slide 1: Search Engine Strategies: Digging Deeply Internet Librarian, Oct. 31, 2007 By Greg R. Notess SearchEngineShowdown.com

Slide 2: Overview • Overlap & Search Switching • Social Challenges: Facebook, Wikipedia • Book Searching • Cache Mining • Google Tricks or Treats • And More. . . Search Engine Strategies: Slide 2 ©2007 Greg Notess

Slide 3: Recent Example: (Last month) • Phrase seach for a name • Ask Results: 5 • Live Results: 4 • Yahoo! Results: 9 (or 20 unclusted) • Google: 3! Search Engine Strategies: Slide 3 ©2007 Greg Notess

Slide 5: Between Vendors • Web: TurboScout www.turboscout.com Intelways www.intelways.com (Crossengine) Zuula www.zuula.com Trovando www.trovando.it Bookmarklets searchengineshowdown.com/bmlets/ • Geo Searching Flash Earth www.flashearth.com • Book Searching Booksearchx3 www.kokogiak.com/booksearch Search Engine Strategies: Slide 5 ©2007 Greg Notess

Slide 6: Switching Within • Use “tabs” • Look under “More”

Slide 7: New Generation Challenges Citation Confusion WIkipedia Challenges Facebook Searching

Slide 12: Facebook Searching • Privacy vs. Search – In general, full profile in-network – So, join network to view – Two regional switches in 60 days – Email address required for work/college • Network Statistics Search Engine Strategies: Slide 12 ©2007 Greg Notess

Slide 13: Other Book Searching • Amazon's \"Search Inside the Book\" • Google Book Search • Open Content Alliance – Internet Archive Text Archive – Live Search Books • Individual publishers' initiatives Search Engine Strategies: Slide 13 ©2007 Greg Notess

Slide 14: Full Text Searching: Books • New information source for searchers • Searching, Not Reading • Think About Potential Uses • Limited Access, but Full(?) Search Search Engine Strategies: Slide 14 ©2007 Greg Notess

Slide 18: Google Books Search • books.google.com • Limited Access (May require logging in) – Sample Pages (with publisher agreement) – Snippet View (without agreement) • Full View • Or No Preview Available Search Engine Strategies: Slide 18 ©2007 Greg Notess

Slide 19: Google, Amazon, Live • Have Old and NewBooks – Amazon: As Reprints • View Extracts Only, Log In to View • How Much Depends on Publisher Search Engine Strategies: Slide 19 ©2007 Greg Notess

Slide 22: Cache Mining • Copy of Indexed Version HTML – Images, CSS, JavaScript NOT Cached • Multiple Copies Available – Google, Yahoo, Live, Gigablast, Ask, Exalead searchengineshowdown.com/others/archive.shtml • Use for – Older Copies – When Site is Down Search Engine Strategies: Slide 22 ©2007 Greg Notess

Slide 23: Cache Explored • Google, Live, Gigablast, Ask – Include Date of Crawl • Text only versions at Google, Gigablast • Wayback Machine archive.org – From 1996 to 8-12 months ago – Includes Some Images, etc. • Use all for Range of Dates Search Engine Strategies: Slide 23 ©2007 Greg Notess

Slide 24: Google Tricks or Treats Google Numbers URL Tricks Google Dating

Slide 25: Google Number Change • Upper right: “About” number • Has lessened for small retrievals • Unfiltering may increase • Add &filter=0 to turn off clustering Search Engine Strategies: Slide 25 ©2007 Greg Notess

Slide 26: Google Supplemental 2003-07 • Formerly separate database w/ labels – Not refreshed frequently – Retrieved only when <200-800 results • Label is now gone, Refreshed more often – But still there? Search Engine Strategies: Slide 26 ©2007 Greg Notess

Slide 27: In Google Results URL • Change &as_qdr= – d[number] - past number of days – w[number] - past number of weeks – y[number] - past number of years • &as_qdr=y3 – For past 3 years Search Engine Strategies: Slide 27 ©2007 Greg Notess

Slide 28: More Google URL Tricks • Add &filter=0 to turn off clustering • Change &num=100 to see more results • Image Searching – Add &imgtype=face to limit to faces – Add &imgtype=news for news photos Search Engine Strategies: Slide 28 ©2007 Greg Notess

Slide 29: Google Dating • Google change to date 1st seen – Or last changed • Google advanced search – “Return web pages first seen in the” – More choices – Still inaccurate Search Engine Strategies: Slide 29 ©2007 Greg Notess

Slide 30: More Search Tricks & Treats Phrases Perils Image Searching Conundrum Link Searching Related Searches

Slide 31: Phrase Searching & Perils • Powerful advanced command • Can combine with single terms “use quotes” to “find phrases of more than one word” • Beware overuse “nace salary survey fall 2007” Search Engine Strategies: Slide 31 ©2007 Greg Notess

Slide 32: Image Searching Issues

Slide 33: Link Searching • Google: Partial results, no combine • Live: Commands pulled in March (use + to make work) – link:, linkdomain:, & inurl: • Yahoo: Best bet link:http://www.ibm.com/employment -site:ibm.com – Be sure to include full URL and http:// – Also can use linkdomain: with no http:// linkdomain:ibm.com site:yale.edu Search Engine Strategies: Slide 33 ©2007 Greg Notess

Slide 34: Personalization • Google ranking now defaults to it – If you are signed in – . . . And do not turn it off • Same results, just slightly different order • Remember: Add &pws=0 to turn off • Trend for future or dead end? Search Engine Strategies: Slide 34 ©2007 Greg Notess

Slide 36: Search Well and Be Wise! Questions? More at SearchEngineShowdown.com

Slideshare.net (beta)