Welcome to the Social Media  Bandwagon  By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is ...
Beyond the  Buzzwords <ul><li>It’s a new way to do  old business . </li></ul><ul><li>There’s no  one  way to do it. </li><...
Edelman Trust Barometer 2009
Twitter Facebook Mixx MySpace Change.org Be Present
Social Media =  Listening Mike Bailey-Gates, Flickr
Strategically  Choose  Your Involvement
Find The “Super” Users <ul><li>Influencers are great friends </li></ul><ul><li>Ask them for advice </li></ul><ul><li>Help ...
Learn and  Apply Study...then test! Originally uploaded to Flickr by Steven S.
Maintenance Originally uploaded to Flickr by THOR <ul><li>Update your profile   </li></ul><ul><li>Answer questions </li></...
Getting started…
Get to Know a Social Network:
The Audience The  fastest growing demographic on  Facebook  is still women over 55  - there are now nearly 1.5 million of ...
Personal or Organizational?
Groups vs. Pages
Most Important: Be  Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.
Get to know a Microblogging Site:
 
What Does @NWF  Tweet? <ul><li>New Blog Entries </li></ul><ul><li>Random Facts </li></ul><ul><li>Breaking News </li></ul><...
NWF  Programs  on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction
 
NWF  Staff  on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nel...
Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php   Get to Know a  Social Bookmarking Site:
Say I like  puppies... I  download  the StumbleUpon toolbar. I  create  a basic profile, checking boxes that relate to pup...
Then... Browse  and  Rate   <ul><li>Discover and rate  your pages and others. </li></ul><ul><li>Build relationships with  ...
Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. H...
Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to  Discover  a Page
Step 6: See who liked it and connect to them. How to  Discover  a Page
StumbleUpon referred 24,437 visitors to NWF.org in the last four months.  StumbleUpon referred 7,167 visitors to Greenhour...
StumbleUpon  Benefits   Visitors Spend Longer on Site Lower Bounce Rate
Get to Know a  Multimedia Sharing Site:
Engaging People With Connection to NWF  Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and a...
Social Media =  Listening Mike Bailey-Gates, Flickr
How to  Listen : Search News Search Blogs Search Social Sites
is Your Friend <ul><li>Google Analytics </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Reader </li></ul>Step 1: ...
Pay Attention to  Traffic Sources Analytics
Step 1: Listen Set up an alert for  your topic Alerts
Set up an  RSS Reader Reader
Social Media  Tracking  Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader <ul><li>RSS Readers </li></ul><ul...
<ul><li>Reach a desired audience </li></ul><ul><li>Engage people </li></ul><ul><li>Offer opportunities to increase revenue...
Questions? Photo by jn2race
Upcoming SlideShare
Loading in...5
×

Welcome To The Social Media Bandwagon

456

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
456
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Setting up – [Myspace] Being you or being the org or both Need to invest a bit up front Finding like minded friends brand Every community
  • Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
  • [Good Neighborhood] Wasn’t aiming for them But is it because that’s Danielle’s network?? Find like minded leaders already active in the community. Contact them and ask them for help or tips. contact them and get in their head
  • Use it for future campaigns You control how you’re perceived. Honing your profile to almost exaggerate Keep it in the back of your mind when you’re planning campaigns &amp; putting stuff out there
  • Amount of work to maintain ebbs and flows Work to maintain ebbs and flows – you’re going to get what you put in Building effect – [Stumble 9K and 10K] Prioritize b/c you can’t do it all at once. So think about what vehicle would work best for your program [hot content – twitter, digg]
  • Setting up – [Myspace] Being you or being the org or both Need to invest a bit up front Finding like minded friends brand
  • Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
  • Method to the madness.
  • Welcome To The Social Media Bandwagon

    1. 1. Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
    2. 2. Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…
    3. 3. Beyond the Buzzwords <ul><li>It’s a new way to do old business . </li></ul><ul><li>There’s no one way to do it. </li></ul><ul><li>It’s not just for kids . </li></ul><ul><li>Authentic is better than cool. </li></ul>
    4. 4. Edelman Trust Barometer 2009
    5. 5. Twitter Facebook Mixx MySpace Change.org Be Present
    6. 6. Social Media = Listening Mike Bailey-Gates, Flickr
    7. 7. Strategically Choose Your Involvement
    8. 8. Find The “Super” Users <ul><li>Influencers are great friends </li></ul><ul><li>Ask them for advice </li></ul><ul><li>Help them and you can learn from it </li></ul>Originally uploaded to Flickr by Yeonsang
    9. 9. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
    10. 10. Maintenance Originally uploaded to Flickr by THOR <ul><li>Update your profile </li></ul><ul><li>Answer questions </li></ul><ul><li>Ask questions </li></ul><ul><li>Interact and participate </li></ul><ul><li>Search for the easy way </li></ul>
    11. 11. Getting started…
    12. 12. Get to Know a Social Network:
    13. 13. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
    14. 14. Personal or Organizational?
    15. 15. Groups vs. Pages
    16. 16. Most Important: Be Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.
    17. 17. Get to know a Microblogging Site:
    18. 19. What Does @NWF Tweet? <ul><li>New Blog Entries </li></ul><ul><li>Random Facts </li></ul><ul><li>Breaking News </li></ul><ul><li>Program Info </li></ul><ul><li>Timely Events </li></ul><ul><li>Retweet </li></ul><ul><li>Reply to People </li></ul>
    19. 20. NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction
    20. 22. NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology
    21. 23. Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php Get to Know a Social Bookmarking Site:
    22. 24. Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like). 
    23. 25. Then... Browse and Rate <ul><li>Discover and rate your pages and others. </li></ul><ul><li>Build relationships with other “Stumblers” with similar interests. </li></ul><ul><li>Rate anyone who mentions you! It will reward them with traffic. </li></ul>Say I like puppies...
    24. 26. Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page
    25. 27. Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page
    26. 28. Step 6: See who liked it and connect to them. How to Discover a Page
    27. 29. StumbleUpon referred 24,437 visitors to NWF.org in the last four months. StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months. StumbleUpon Stats
    28. 30. StumbleUpon Benefits Visitors Spend Longer on Site Lower Bounce Rate
    29. 31. Get to Know a Multimedia Sharing Site:
    30. 32. Engaging People With Connection to NWF Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.
    31. 33. Social Media = Listening Mike Bailey-Gates, Flickr
    32. 34. How to Listen : Search News Search Blogs Search Social Sites
    33. 35. is Your Friend <ul><li>Google Analytics </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Reader </li></ul>Step 1: Listen
    34. 36. Pay Attention to Traffic Sources Analytics
    35. 37. Step 1: Listen Set up an alert for your topic Alerts
    36. 38. Set up an RSS Reader Reader
    37. 39. Social Media Tracking Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader <ul><li>RSS Readers </li></ul><ul><li>Bloglines </li></ul><ul><li>Google Reader </li></ul><ul><li>Feedreader </li></ul><ul><li>Detail Searches </li></ul><ul><li>Summize.com </li></ul><ul><li>Wordpress </li></ul><ul><li>Del.icio.us </li></ul>
    38. 40. <ul><li>Reach a desired audience </li></ul><ul><li>Engage people </li></ul><ul><li>Offer opportunities to increase revenue </li></ul>Set Goals to Measure If Your Profiles Successfully ...
    39. 41. Questions? Photo by jn2race
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×