Introduction to social media southeast leadership '10


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Introduction to social media southeast leadership '10

  1. 1. Locals Speak: Introduction to Social Networking Louisiana Association of Educators Sharon Terrell-Director of Communications & Technology
  2. 2. It is the age of engagement… It is a communication revolution!
  3. 3. Did you know 4.0?
  4. 4. Web 1.0 <ul><li>One way communication </li></ul><ul><li>Controlled creator content </li></ul><ul><li>Static web pages </li></ul>
  5. 5. <ul><li>Interactive communication </li></ul><ul><li>Living, user-created content </li></ul><ul><li>Moving away from static web pages </li></ul><ul><li>  </li></ul>
  6. 6. <ul><li>Keeping members up-to-date and using recurring communications keeps them in the loop. </li></ul><ul><li>This communication encourages every member to become an active , engaged participant in the organization. </li></ul>Communicating with Members
  7. 7. <ul><li>Social media websites are free, web-based services that build online communities of people who share interests and activities </li></ul><ul><li>Real time </li></ul><ul><li>Easy to use </li></ul><ul><li>Mass broadcast </li></ul>Characteristics of Social Media:
  8. 8. <ul><li>Authentic voice & transparency </li></ul><ul><li>Give information in real-time </li></ul><ul><li>Efficient distribution </li></ul><ul><li>Can track activity </li></ul><ul><li>Help shape state education electronic communications policies </li></ul><ul><li>Members/prospective members are SN users; meet them where they are </li></ul><ul><li>Engage university education students- current & potential members </li></ul><ul><li>Allows for effective, creative mass communication </li></ul><ul><li>Engage in important dialogue </li></ul><ul><li>Gives members a forum </li></ul><ul><li>Entertaining </li></ul><ul><li>Place for re-purposing of good material for members </li></ul><ul><li>Free (or low-cost) promotion of your local </li></ul><ul><li>Build networks for the members </li></ul><ul><li>Create your own people highway </li></ul>Why Use Social Networking?
  9. 9. Social Networking
  10. 10. <ul><li>Facebook is a social networking site that was originally intended for college students, but today anyone can join the network. </li></ul><ul><li>Its’ purpose remains the same -- giving people a way to share information in an easy and entertaining way. </li></ul><ul><li>Post news articles of interest to members, forum for great conversation about education issues. </li></ul><ul><li>You will also have non-members in your network. </li></ul>
  11. 12. <ul><li>Blogging </li></ul><ul><li>Online journaling that focuses on a particular interest </li></ul><ul><li>Don’t need technical knowledge as sites use templates </li></ul><ul><li>The blogger uses a conversational style with a distinct personality & voice </li></ul><ul><li>If a blogger is representing an association, they must align their philosophy </li></ul><ul><li>Great space to post biting commentary about issues in your state’s education landscape. Make sure that one person takes this task. Read many blog sites prior to starting your own blog. </li></ul><ul><li>Remember-most peoople are “lurkers” & do not post, but they are reading </li></ul><ul><li>Note: The recommendation for social media activity is 3 postings per week (at least) </li></ul>
  12. 13. Blogging
  13. 15. UniServ Director-Aurelia Young’s Blog
  14. 16. Social Bookmarking is a free service that offers people online storage for their bookmarks, enabling them to share information easily.
  15. 17. Social Bookmarking
  16. 19. Flickr was launched in 2004, was acquired by Yahoo in 2005, and is the world's most popular repository of images and photographs for online photo management. Flickr allows users to store up to 100MB of images per month for free and allows paid subscribers ($25 per year) unlimited storage.
  17. 20. Photo Sharing
  18. 22. is a free social networking and micro-blogging web service that enables users to post to 40 social networks simultaneously, including Blogger, Facebook, Twitter, Delicious, & Flickr.
  19. 23. <ul><li>SlideShare is the world's largest community for sharing PowerPoint presentations. </li></ul><ul><li>Individuals & organizations upload presentations to share their ideas. </li></ul><ul><li>Anyone can find presentations on topics that interest them. They can tag, download, or embed presentations into their own blogs & websites. </li></ul><ul><li>Post PowerPoints instead of sending or copying; very efficient and green. </li></ul>
  20. 25. YouTube is a video sharing website on which users can upload and share videos; it is viral in nature.
  21. 27. <ul><li>Free micro-blogging platform </li></ul><ul><li>Writing in 140 character blasts called tweets , people communicate with one another </li></ul><ul><li>Creators married Short Code Messaging, SMS (short message service) with creating social groups </li></ul><ul><li>Viral Concept </li></ul><ul><li>Many Twitter Applications: </li></ul><ul><li>Tweet Deck - track & format tweets </li></ul><ul><li>HootSuite - schedule tweets </li></ul><ul><li>TwitPic - post pics directly to Twitter </li></ul>
  22. 28. Twitter
  23. 29. <ul><li>Be transparent (why you’re really on Twitter) </li></ul><ul><li>Make your message relatable to your members </li></ul><ul><li>Provide value to your follower </li></ul><ul><li>Spread the word about your participation </li></ul><ul><li>Real time legislative information from capitol </li></ul><ul><li>Tweet links to good information for members </li></ul><ul><li>Retweet tweets from others you are following </li></ul><ul><li>Short reminders </li></ul><ul><li>Don’t use Twitter to push ads or brand messaging </li></ul><ul><li>Don’t just Tweet but also follow others to join in or start a conversation </li></ul><ul><li>Don’t be boring! </li></ul><ul><li>Don’t tweet anything about clients, co-workers, friends, etc. </li></ul><ul><li>Don’t divulge personal information </li></ul>Building Your Twitter Community
  24. 32. <ul><li>Designed for ease of posting on SN websites </li></ul><ul><li>Great tool to use on the “fly” </li></ul><ul><li>Low price - $150 </li></ul><ul><li>Low production value, but authentic </li></ul><ul><li>Easy to grab testimonials in the field </li></ul><ul><li>Use for rallies & other association events & functions </li></ul><ul><li>Uses AA batteries </li></ul><ul><li>Great tool for an association </li></ul><ul><li>Get testimonials to post on YouTube </li></ul><ul><li>Get video of leadership for posting </li></ul>
  25. 33. A fun, low cost ($6 per month) tool to send out e-cards to members. Choose from hundreds of ecard, scrapbooking, and slideshow designs for every occasion. It can be used for invitations to association events, meetings, etc.
  26. 34. Safety When used appropriately, social networking sites can be a valuable, powerful tool for professional development, sharing of resources, and social interaction. But, be careful and thoughtful about the information you share, and with whom you share it. Most social networking sites have privacy settings to allow you to control who can see your profile, pictures, and content. Remember all postings with these tools are very “public” A few simple tips to encourage social networking safety: Think before you post Each time you post a photograph or information on the web, make sure you would gladly show it to the following people: Your mother Your students Your superintendent The editor of The New York Times
  27. 35. Dive into Social Networking!
  28. 36. LAE and NEA are currently exploring ways in which we can use this exciting new concept. Second Life was started in 2003 as an online virtual world by Linden Labs in San Francisco. Membership is free as users create avatars — characters that are used to move around and interact in the virtual world. Second Life is a fast-growing digital world filled with people, entertainment, education venues, experiences and opportunity. Future of Social Media?
  29. 37. Three Important Concepts about Second Life for us: <ul><li>For locals and state associations: Can save $$$ holding AR, field staff meetings, etc. on Second Life. </li></ul><ul><li>2. For locals and state associations: Exciting new technology used to build student membership and a tool for them to use for meetings as well. </li></ul><ul><li>3. Exciting, Immersive Teaching Environment </li></ul>
  30. 38. Shakespeare Globe Theatre
  31. 39. St. Basil’s Cathedral, Red Square, Moscow Lenin’s Tomb
  32. 40. The Louvre
  33. 41. Alpine Executive Center
  34. 42. Second Life classroom