Web 1.0One way communicationControlled creator contentStatic web pages
• Interactive communication• Living, user-created content• Moving away from static web pages
Communicating with Members Keeping members up-to-date and using recurring communications keeps them in the loop. This communication encourages every member to become an active, engaged participant in the organization.
Characteristics of Social Media: • Social media websites are free, web- based services that build online communities of people who share interests and activities • Real time • Easy to use • Mass broadcast • Users can interact
Why Use Social Networking?•Authentic voice & transparency•Give information in real-time•Efficient distribution•Can track activity•Help shape state education electronic communications policies•Members/prospective members are SN users; meet them where they are•Engage university education students- current & potential members•Allows for effective, creative mass communication•Engage in important dialogue•Gives members a forum•Entertaining•Place for re-purposing of good material for members•Free (or low-cost) promotion of your local•Build networks for the members•Create your own people highway
Social NetworkingYouTube Video Linkon next slide…
Facebook is a social networking site that was originally intended for college students, but today anyone can join the network. Its’ purpose remains the same -- giving people a way to share information in an easy and entertaining way. Post news articles of interest to members, forum for great conversation about education issues. You will also have non-members in your network.
Blogging•Online journaling that focuses on a particular interest•Don’t need technical knowledge as sites use templates•The blogger uses a conversational style with a distinct personality& voice•If a blogger is representing an association, they must align theirphilosophy•Great space to post biting commentary about issues in your state’seducation landscape. Make sure that one person takes this task.Read many blog sites prior to starting your own blog.•Remember-most people are “lurkers” & do not post, but they arereadingNote: The recommendation for social media activity is 3 postings per week(at least)
Social BookmarkingDel.icio.us is a free service thatoffers people online storage fortheir bookmarks, enabling themto share information easily.
Social BookmarkingYouTube Video Linkon next slide…
Flickr was launched in 2004, was acquiredby Yahoo in 2005, and is the worlds mostpopular repository of images andphotographs for online photo management.Flickr allows users to store up to 100MB ofimages per month for free and allows paidsubscribers ($25 per year) unlimitedstorage.
Ping.fm is a free social networking andmicro-blogging web service that enablesusers to post to 40 social networkssimultaneously, including Blogger,Facebook, Twitter, Delicious, & Flickr.
SlideShare is the worlds largest community for sharing PowerPoint presentations. Individuals & organizations upload presentations to share their ideas. Anyone can find presentations on topics that interest them. They can tag, download, or embed presentations into their own blogs & websites. Post presentations instead of sending or copying; very efficient and green.
YouTube is a video sharing websiteon which users can upload and sharevideos; it is viral in nature.
Free micro-blogging platform Writing in 140 character blasts called tweets, people communicate with one another Creators married Short Code Messaging, SMS (short message service) with creating social groups Viral Concept Many Twitter Applications: Tweet Deck - track & format tweets HootSuite - schedule tweets TwitPic - post pictures directly to Twitter
Building Your Twitter Community Be transparent (why you’re really on Twitter) Make your message relatable to your members Provide value to your follower Spread the word about your participation Real time legislative information from capitol Tweet links to good information for members Retweet tweets from others you are following Short reminders Don’t use Twitter to push ads or brand messaging Don’t just Tweet but also follow others to join in or start a conversation Don’t be boring! Don’t tweet anything about clients, co-workers, friends, etc. Don’t divulge personal information
Designed for ease of posting on SN websitesGreat tool to use on the “fly”Low price - $150Low production value, but authenticEasy to grab testimonials in the fieldUse for rallies & other association events & functionsUses AA batteriesGreat tool for an associationGet testimonials to post on YouTubeGet video of leadership for posting
A fun, low cost ($6 per month) tool to send out e-cards tomembers.Choose from hundreds of ecard, scrapbooking, and slideshowdesigns for every occasion. It can be used for invitations toassociation events, meetings, etc.
SafetyWhen used appropriately, social networking sites can be avaluable, powerful tool for professional development, sharingof resources, and social interaction.But, be careful and thoughtful about the information youshare, and with whom you share it.Most social networking sites have privacy settings to allow youto control who can see your profile, pictures, and content.Remember all postings with these tools are very “public”A few simple tips to encourage social networking safety:Think before you postEach time you post a photograph or information on the web,make sure you would gladly show it to the following people:Your motherYour studentsYour superintendentThe editor of The New York Times
Future of Social Media?Second Life was started in 2003 as anonline virtual world by Linden Labs inSan Francisco.Membership is free as users createavatars — characters that are used tomove around and interact in the virtualworld.Second Life is a fast-growing digitalworld filled with people, entertainment,education venues, experiences andopportunity.LAE and NEA are currentlyexploring ways in which we canuse this exciting new concept.
Three Important Concepts about Second Life for us: 1. For locals and state associations: Can save $$$ holding AR, field staff meetings, etc. on Second Life. 2. For locals and state associations: Exciting new technology used to build student membership and a tool for them to use for meetings as well. 3. Exciting, Immersive Teaching Environment