Design for Change, It Makes Cents

DESIGN FORCHANGEIt Makes Cents

HELLO.I’M PATRICK.and I’m not a sausage.

CHANGE

WHAT ISCHANGE?

CHANGINGTHE WORLD IS ABOUTMORE THANJUST BEING GREEN

“TO MAKE THE FORM, NATURE,CONTENT, FUTURE COURSE, ETC., OF(SOMETHING) DIFFERENT FROM WHATIT IS OR FROM WHAT IT WOULD BE IFLEFT ALONE”- dictionary.com

THE 50 CENTPOPE COINCHANGE WE CANBELIEVE IN

WHY DO WE NEED IT?Because bad design sucks.

WHY CHANGE?For our users (and for proﬁt too).

THE THING I HATE THE MOST ABOUTADVERTISING IS THAT IT ATTRACTS ALL THE BRIGHT, CREATIVE AND AMBITIOUS YOUNG PEOPLE, LEAVING USMAINLY WITH THE SLOWAND SELF-OBSESSED TO BECOME OUR ARTISTS. -Bansky

1. PEOPLE ARE LAZYThey just don’t “feel” like it.

REDUCE SIGN-UPFRICTIONLet your users get to work

“USERS DON’T WANT TO USE YOURFORM. THEY WANT WHAT’S ON THEOTHER SIDE.”- Luke Wroblewski

2. PEOPLE HAVE HABITSAnd they’re used to them, good or not.

3. PEOPLE ARE WARYThey don’t trust you or your web form.

“I GET SO IMPRESSED WHEN I CLICK ‘UNSUBSCRIBE’ INEMAILS AND IT WORKSTHAT I ALMOST WANT TO RE-SUBSCRIBE.” - Fred LeBlanc @fredleblanc

DON’T DECEIVEThey WILL ﬁnd out.

4. PEOPLE GET DISTRACTED Oooh! Something shiny!

1. CREATE CHANGE AT WORKEven if you don’t have permission

<DIV ID=”BLOG”> <DIV CLASS=”HENTRY”> <H3 CLASS=”ENTRY-TITLE”>ABOUT THESCHOOL OF PUBLIC HEALTH</H3> <P CLASS=”ENTRY-CONTENT”>LOREMIPSUM...</P> </DIV></DIV>

2. CHANGE YOUR TOOLSMake them better for you and others.

DO WEBSITES NEED TOBE EXPERIENCEDEXACTLY THE SAME INEVERY BROWSER?

3. MAKE CHANGE ON THE SIDEPersonal projects are more personal.

<P> THE PAGE YOU REQUESTED COULD NOT BEFOUND BUT PERHAPS YOU CAN HELP FIND AMISSING CHILD:</P><SCRIPT TYPE="TEXT/JAVASCRIPT"CHARSET="UTF-8" SRC="HTTP://SCRIPT.MISSINGCHILDREN404.ORG/SCRIPT.JS"></SCRIPT>

4. CHANGE THE WORLDOne person at a time.

Text “notasausage” to 50500

OUR USERSAre lazy, so make it easy.Have habits, so take advantage.Are wary, so earn their trust.Get distracted, so keep them focused.

MAKE A CHANGECreate change at work, even if it isn’t approved.Help change the tools you use.Use side projects to do good.Be a “green” designer.

THANK YOU.Patrick HaneyDesigner/Developer at Hanerino, Inc.@notasausagehttp://hanerino.com

QUESTIONS?

CHANGE THISPRESENTATIONGive your feedback, and make it better http://spkr8.com/t/5187

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Design for Change, It Makes Cents

by Patrick Haney on Dec 05, 2010

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