How can information professionals make an impact

How can InformationProfessionals make an Impact?Atle SkjekkelandChief Operating Officer, AIIM@skjekkeland

www.aiim.org The context Process Revolution – Moving Your Business from Paper to PCs to Tablets Big Data – Extracting Value from Digital Landfills Faster, Simpler, Smarter – Collaborating and Processing in the Cloud Social in the Flow — Transforming Processes

Systems of Engagement Social and Era Mainframe Mini PC Internet Cloud Systems of Record Years 1960-1975 1975-1992 1992-2001 2001-2009 2010-2015 Typical A batch A dept A An thing A web page trans process document interaction managedBest known Digital IBM Microsoft Google Facebook company Equipment Social Content Image Document Content Microfilm Businessmgmt focus Mgmt Mgmt Mgmt Systems

www.aiim.orgRe Systems of Records and Systems of Engagement…(our work with Geoffrey Moore) AIIM.org/futurehistory

www.aiim.org The Business Requirements1. Ensure information is dynamically delivered to staff and customers via websites, mobile or social media2. Improve information sharing and collaboration by leveraging virtual collaboration solutions, social networks, and existing and emerging communications technologies3. Improve enterprise search and access to information across systems and platforms4. Continuously analyze information and big data to identify new business opportunities and improvements5. Ensure appropriate information security and privacy controls across systems and platforms to protect the organization and its staff6. Manage information and records across systems and platforms to meet regulatory compliance and e-discovery readiness7. Streamline and automate information intensive processes across systems and platforms to improve efficiency and reduce costs

www.aiim.orgIn this context what is the skill setneeded to make an impact?

 ―Professional roles focused on information management will be different to that of established IT roles….An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.‖ (Deb Logan and Regina Casonata – Gartner - CIO Alert: You Need Information Professionals) ―The IT worker needed … for the future needs to be multi- skilled – with a mixture of technical skills combined with strong business and communication skills.‖ (World of Work, 2011) ―Raw technology skills are of lesser importance than they once were. Now the ability to influence stakeholders across IT, legal, communications, marketing, and HR is of utmost importance.‖ (Leslie Owens, Matthew Brown and Anjali Yakkundi, Forrester)

Who are these people? IT Legal professional Risk/Liability Focus Records Manager Digital Archivist Business Process Owners Professioanals Information Value Focus Business Analyst Knowledge Manager Information/Data Scientist Ent Information Manager Governance Focus Info/Data Stewards Ent Information Architect Social Focus Information Curators Community ManagersMost roles from Deb Logan and Regina Casonata, Gartner

www.aiim.org/certificationObjective: Create a body of knowledge and a means to certify understanding that allowsindividuals to demonstrate their ability to solve an organizations existing information-related problems as well as plan for the future.

www.aiim.org/certificationThe Process We Went Through1. Validate the need for the certification with key stakeholders.2. Use potential information professionals to define, rank, and validate body of knowledge (with Access Sciences).3. Build a test vehicle around the body of knowledge (with Prometrics).4. Build viral educational materials to kick start engagement.

www.aiim.org/certification Validation 68% of those in AIIM database (not necessarily members) see value for their organization in this certification; 77% would find it personally valuable. 38% of IT practitioners not connected to AIIM said that they would definitely or probably pursue such a certification.

Domain Focus Area/Sub-domain Weights1. Access/ Use 1.1 Enterprise Search 1.2 Business Intelligence 1.3 Master Data Management 12 1.4 Text Analytics2. Capture/ Manage 2.1 Information Capture 2.2 Business Process Management 2.3 Knowledge Management 20 2.4 Email Management 2.5 Content Management3. Collaborate/ Deliver 3.1 Collaboration 3.2 Social Media 3.3 Information Workplace 3.4 Instant Messaging 18 3.5 Telecommuting Support 3.6 Web Conferencing4. Secure/ Preserve 4.1 Security 4.2 Records Management 4.3 Data Privacy 4.4 Digital Rights Management 20 4.5 Archiving 4.6 E-Discovery5. Architecture/ Systems 5.1 Information Architecture 5.2 Technical Architecture 5.3 Cloud Computing 15 5.4 Mobile Applications 5.5 Websites and portals6. Plan/ Implement 6.1 Strategic Planning 6.2 Building the Business Case 6.3 Implementation Planning 6.4 Requirements Definition 15 6.5 Solution Design 6.6 Change Management

www.aiim.org/certification The Test The 2 hours one-time, single-part proctored exam has 100 multiple-choice questions, electronically scored. The exam is available from Prometric test centers across the world www.prometric.com/aiim Price is USD 265. AIIM is not requiring candidates to have any minimum education or experience before taking the exam. Certification valid for 3 years, and then must retake or take CEUs to maintain.

www.aiim.org/certification The Feedback So Far (1) "Anyone in IT or in an information related discipline today should be thinking about it."  Ken Bisconti (Vice President, Enterprise Content Management Products and Strategy, IBM Software Group) ―There is hardly any person I know who would not benefit from the content of the AIIM Certified Information Professional program‖  Tim Elmore, CIO, Bank-Fund Staff Federal Credit Union ―Every information management professional and information architect should become a Certified Information Professional.‖  J. Kevin Parker (SharePoint SME) ―The Certified Information Professional certification is the best way to move your organization to the modern world!‖  Catherine Webber (President, Smart Government) ―The AIIM Information Certification clearly connects all aspects of content, people, data and processes.‖  Vikram Setia (Managing Partner, infoMENTUM Limited)

www.aiim.org/certification The Feedback So Far (2) AIIM 2012 research amongst close to 200 VPs, Directors and Senior Managers (not connected to AIIM);  61% of business executives prefer consultants that are Certified Information Professionals versus those that are not certified  76% of business executives would pay Certified Information Professionals a salary premium, with 45% indicating theyd pay more than a 10% per year salary premium.  62% of business executives think having Certified Information Professionals on staff would enhance the perception of their organization in the industry  66% of business executives think having Certified Information Professionals on staff would improve their ability to find, manage, and exploit their information assets across the enterprise.

www.aiim.org/certificationHow to certify your staff/colleagues? Step 1: Evaluation  Have 5-10 of your most experienced staff take the exam to evaluate it for your organization Step 2: Roadmap  Your certified staff work with AIIM to analyze value of certification for different staff and develop a certification roadmap for relevant staff  AIIM provides free training materials if staff needs to prepare for the exam  Free sample exams to check if staff are ready for the certification  Free online training videos hosted by AIIM or on your website  Free Presentations with speaker notes for any in-house courses Step 3: Implementation

How can information professionals make an impact

by Atle Skjekkeland on Jan 26, 2012

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How can information professionals make an impact — Presentation Transcript