Flying Cars and Cool Uniforms - How will the future be for Information Workers?

Cool Uniforms and Flying Cars How will the future be for Information Workers? Atle Skjekkeland, Vice President, AIIM

Seth Godin: “It’s human nature to imagine that the future will be just like the present, but with cooler uniforms and flying cars.”

Agenda Word Cloud of presentation notes using Wordle.net

Current status?

What’s in your digital landfill?

How much is

By 2011, the digital universe will be as big as it was in 2006 http://www.emc.com/digital_universe.pdf

…you likely have core systems to manage the MONEY in your organization and the PEOPLE in your organization...

……but what about INFORMATION?

…and for the Information Worker?

Business Drivers for the Enterprise? 12

• Fact 1: – The Essence of Leadership is Information Management • Fact 2: Thornton May, – Information Quantity Futurist, Executive Director and Dean, will always exceed IT Leadership Academy Information Processing Capacity

Value of Information • Prof. Donald A. Marchand's Strategic Information Alignment model – Risks – Innovation/Create New Reality – Costs – Competitive Advantage

…in a flat world 15

The Information Age • Personal computers heralded individual productivity • Participation today exposes individual work more broadly

User Expectations • Access = Google • Networking = Facebook • Profiling & Insights = Amazon • Integration = Microsoft Virtual Earth • Reference & Navigation = Wikipedia • Application Development = Open Source • Documentation = SAP Developer Network

Example: iPhone

The Future Workplace?

The Information Workplace Picture from Minority Report

The Office Information Worker Board of the Future Microsoft Surface

Simpler Work Index 1. Competing on Clarity: My manager organizes and shares information in ways that help me work smarter and faster 2. Navigation: In my workplace, it is easy for me to find whomever or whatever I need to work smart enough, fast enough 3. Fulfillment of Basics: In my workplace, it is easy to get what I need to get my work done—right information, right way, in the right amount 4. Usability: In my workplace, corporate‐built stuff (like IT, training, and support) is easy to use 5. Speed: In my workplace, that same corporate‐built stuff gets me what I need, as fast as I need it 6. Time: My company is respectful of my time and attention, and is focused on using it wisely and effectively Source: Bill Jensen, Work 2.0 Rewriting the Contract

The Information Worker Functions that I need Context for My Information my work workspace that I need Processes that I need Source: Forrester

Defining Web 2.0 • Tim O'Reilly, 2004 – The Web As Platform (inside/outside) – Harnessing Collective Intelligence (emergence) – Data is the Next Intel Inside (mashups) – End of the Software Release Cycle (SaaS, rolling updates) – Lightweight Programming Models (agile development, modular) – Software Above the Level of a Single Device (multiple interfaces, standards) – Rich User Experiences (dynamic, not static)

Defining Enterprise 2.0 • “A system of web‐ based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”

What is Your Organization Trying to Accomplish With Enterprise 2.0? Business Intelligence Source: AIIM Market Intelligence, 2008

How Well Suited is Enterprise 2.0 for the Following Groups/People? 28

How Likely is Your Organization to Utilize Enterprise 2.0 for the Following Business Practices? 29

How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success? Source: AIIM Market Intelligence, 2008

Enterprise 2.0 Frameworks 31

SLATES • Prof. Andrew McAfee, 2006 – Search – Links – Authoring – Tags – Extensions – Signals

Search

Signals

FLATNESSES • Dion Hinchcliffe, 2007 – Freeform – Links – Authorship – Tagging – Network‐oriented – Extensions – Search – Social – Emergence – Signals

Technologies? 44

What Technologies Fall into Your Definition of an Enterprise 2.0 Platform? 45

Overview of 1.0 Technologies & FLATNESSES Directly Provides Partially Provides Does Not Provide

The Integrated Value • Why do I need non‐ Enterprise 2.0 Technologies? – Consider that the creation of Wikis has caused a resurgence in chat rooms and e‐mail based alerts Directly Provides Partially Provides Does Not Provide

Positioning Technology Alternatives To Business Needs Directly Provides Partially Provides Does Not Provide

Worker Models 52

Worker Models for Enterprise 2.0

Worker Models • Islands of Me – Culture Component • Protectionism • Functional Isolation • Hierarchical management • Tall and thick (multiple) walls • Competition seen only externally – Technology Component WordPerfect 5.1 for DOS • Siloed repositories • Standalone applications • Manual integration‐reentry

Worker Models • One‐way Me/Enterprise 1.0 – Culture Component • One‐way push‐based sharing • As Needed Knowledge Seeking • Closed communities/Earned Trust • Structured/Orchestrated Teams • Network Management • Semi‐permeable Functional Walls Mozilla thunderbird – Technology Component email client • Shared yet siloed repositories • Communication‐focused Channels • Standalone workflow

Worker Models • Team Me – Culture Component • Team focused • Shared repositories • Knowledge Seekers • Closed communities/Earned Trust • Limited Extended Enterprise • Cross‐Team Collaboration • Internal Cannibalization – Technology Component • Intranets & Extranets • Groupware • Integrated work models (EAI)

Worker Models • Proactive Me/Enterprise 1.5 – Culture Component • Push/Pull 24/7 • Focus on \"Net Work\" ‐ Patti Anklam • Extended Enterprise • Modular Work Sharing • Semi‐automatic collaboration – Technology Component • Dynamic/Personalized Web • Agents • Portals/Dashboards • Vortals and B2B Marketplaces

Worker Models • Two‐way Me – Culture Component • Proactive Community Building • COPs/COIs • Knowledge Management – Driven from the top • Collective Intelligence – Brute force, no emergence • Strategic Collaboration • Semi‐Transparent – Technology Component • Early Open Source • SOA/Strategic Portal Deployments • Social Networking • Information Architecture/Taxonomies

Worker Models • Islands of We – Culture Component • “Socialness” is a major asset • Profiling/Core Competency • Virtual Teaming • B2C Focus • Cost‐driven Outsourcing • Semi‐Mass customization – Technology Component • Strategic use of social, emergent and integration software externally • Rogue internal usage • Collaborative content development • SOA/Modular Adaptive Applications

Worker Models • Extended Me/Enterprise 2.0 – Culture Component 2.0 • Transparency • Participative/Engaged • Always On/In • Mass Customization • Agility • Competency‐Driven Outsourcing • Embedded/Strategic Collective Intelligence – Technology Component • Strategic deliberate internal deployment of emergent and social software • Integration and Modular Programming

Worker Models • The 7 Business Models That Have Emerged from Enterprise 2.0 ‐ Wikinomics, Don Tapscott – Peer Pioneers – Ideagoras – Prosumers – New Alexandrians – Platforms for Participation – Global Plant Floor – Wiki Workplace

The Wiki Workplace

Worker Strategies • Researchers at the IT Leadership Academy in the US have observed several general strategies for working in a “always‐on‐ness” world – The Digital Delusionals – The WebEmersonians – The Delegationals – The Cyber‐Sailors – The Boundaries – The Neo‐Utopians

Generational differences? 64

Source: Sam Lawrence, CMO of JIVE Software Source: http://gobigalways.com/old‐people‐ruining‐social‐software‐young‐people‐ruining‐the‐workplace/

How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?

What are YOU Trying to Accomplish with Enterprise 2.0? SPLIT Millennials Gen X Boomers 67

What Do You See as the Current Shortcomings of Enterprise 2.0? Millennials Gen X Boomers

Millennials vs Boomers • Some differences exist • No evidence of dramatic or polar differences that warrant special handling – Strategic leverage Source: http://gobigalways.com/old‐people‐ruining‐ social‐software‐young‐people‐ruining‐the‐workplace/ vs. personalized approaches

Conclusions?

Four Principles for the Future • Embrace the Asset Revolution – The knowledge workers now own the means of production • Build My Work My Way – Employees know they own the means of production – They do not want to waste time in a complex ever‐flowing world – They like try to lead a balanced life, ‐ which they will define • Deliver Peer‐to‐Peer Value – They like collaborating, and they do not want artificial barriers to collaboration to stop them from adding value • Develop Extreme Leaders – Leaders must be accountable, willing to listen, and to be challenged regarding the way work gets done Source: Bill Jensen, Work 2.0 Rewriting the Contract

Thank You! Atle Skjekkeland Vice President AIIM Email: askjekkeland@aiim.org

Flying Cars and Cool Uniforms - How will the future be for Information Workers?

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