Enterprise 2.0 Ready For Primetime?

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    Enterprise 2.0 – Ready for Prime Time? This presentation summarizes AIIMs research from all perspectives including technology, business drivers and market dynamics.

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    Enterprise 2.0 Ready For Primetime? - Presentation Transcript

    1. Enterprise 2.0 - Ready for primetime?
      • Atle Skjekkeland
      • Vice President
      • AIIM
    2.  
    3. Great Moments in Statistics Reasoning!
      • The Japanese eat very little fat and suffer fewer heart attacks than the British or the Americans.
      • On the other hand, the French eat a lot of fat and also suffer fewer heart attacks than the British or the Americans.
      • The Japanese drink very little red wine and suffer fewer heart attacks than the British or the Americans.
      • The Italians drink excessive amounts of red wine and also suffer fewer heart attacks than the British or the Americans.
      • Conclusion: Eat and drink whatever you like. It's speaking English that kills you.
    4. Objectives
      • Defining Enterprise 2.0
      • Technology Compliments and Alternatives
      • Why Enterprise2.0 Now?
      • The State of the Market
      • Generational and Cultural Impacts
      • www.aiim.org/enterprise20
      441 respondents, 80+ pages, 70+ charts/figures Released Q1 2008
    5. Defining Enterprise 2.0 © AIIM | All rights reserved © AIIM | All rights reserved
      • Technology that enables people to collaborate and/or form online communities
      • The application of Web 2.0 to the enterprise
      • A new set of technologies, models and methods used to develop and deliver business software
      • The next generation of knowledge management
      • The ability to snap together software services to enable business agility
      • The next generation of collaboration
      • The democratization of information and content-centric systems
      • The use of emergent social software platforms within companies, or between companies and their partners or customers
      • A user-centric approach to working with enterprise-focused content systems
      • The next generation of enterprise content management (ECM)
      • Exposing the collective wisdom of a networked workforce, partner and customer base
      • Leveraging metatags to tap into collective wisdom
    6. Defining Enterprise 2.0 © AIIM | All rights reserved
      • Technology that enables people to collaborate and/or form online communities
      • The application of Web 2.0 to the enterprise
      • A new set of technologies, models and methods used to develop and deliver business software
      • The next generation of knowledge management
      • The ability to snap together software services to enable business agility
      • The next generation of collaboration
      • The democratization of information and content-centric systems
      • The use of emergent social software platforms within companies, or between companies and their partners or customers
      • A user-centric approach to working with enterprise-focused content systems
      • The next generation of enterprise content management (ECM)
      • Exposing the collective wisdom of a networked workforce, partner and customer base
      • Leveraging metatags to tap into collective wisdom
    7. Re-Defining Enterprise 2.0
      • “ A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”
      © AIIM | All rights reserved
    8. Defining Enterprise 2.0 Frameworks
      • Basic fundamental structures that provide a way of viewing the structure of Enterprise 2.0
      • What Am I Getting Into?
      • Foundational to System Design/Decisions
      • Functional Requirements/Functions in Context
        • SLATES
        • FLATNESSES
      © AIIM | All rights reserved
    9. SLATES © AIIM | All rights reserved Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143
    10. FLATNESSES © AIIM | All rights reserved Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143
    11. FLATNESSES Focus © AIIM | All rights reserved Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143
    12. Objectives
      • Defining Enterprise 2.0
      • Technology Compliments and Alternatives
      • Why Enterprise2.0 Now?
      • The State of the Market
      • Generational and Cultural Impacts
    13. Overview of 1.0 Technologies & FLATNESSES © AIIM | All rights reserved Directly Provides Partially Provides Does Not Provide
    14. Overview of 1.5 Technologies & FLATNESSES © AIIM | All rights reserved Directly Provides Partially Provides Does Not Provide
    15. Overview of 2.0 Technologies & FLATNESSES © AIIM | All rights reserved Directly Provides Partially Provides Does Not Provide
    16. © AIIM | All rights reserved The Integrated Value
      • Why do I need non-Enterprise 2.0 Technologies?
        • Consider that the creation of Wikis has caused a resurgence in chat rooms and e-mail based alerts
      Directly Provides Partially Provides Does Not Provide
    17. Positioning Technology Alternatives To Business Needs © AIIM | All rights reserved Directly Provides Partially Provides Does Not Provide
    18. What Technologies Fall into Your Definition of an Enterprise 2.0 Platform? © AIIM | All rights reserved
    19. Objectives
      • Defining Enterprise 2.0
      • Technology Compliments and Alternatives
      • Why Enterprise 2.0 Now?
      • The State of the Market
      • Generational and Cultural Impacts
    20. How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success? © AIIM | All rights reserved
    21. Business Drivers for Enterprise 2.0 © AIIM | All rights reserved
    22. Global Competitive Pressures
      • "The World is Flat"
        • 2005, Tom Friedman
      • Competition is 24/7/365
      • Global/Distributed Workforce
        • "I'm By Myself"
        • The Evolving Enterprise 2.0 Working Models
          • More in the Following Section
      • Lower Costs
      © AIIM | All rights reserved
    23. Capture and Reuse of Knowledge and Information
      • “ Leveraging collective wisdom and experience to accelerate innovation and responsiveness”
        • C. Frappaolo, “Exec Express Knowledge Management,” 2006
      © AIIM | All rights reserved
    24. Innovation as a Business Asset
      • Leadership and Innovation - McKinsey Report 2008
        • Senior management should actively support behavior that promotes innovation.
          • Collaboration - worker models
        • Network analysis can identify where the capacity for innovation already exists within an organization and help it build more innovative networks.
          • Social Network Analysis
        • Executives should seed innovative thinking by focusing on selected managers and projects.
          • Wikis and Blogs
      © AIIM | All rights reserved
    25. Collective Intelligence
      • Popularized in “Wisdom of Crowds” - 2004, James Surowiecki
      • Insight or discovery that emerges from the collaboration of many individuals
      • Disruption Detection
        • Clayton Christensen (“The Innovator's Dilemma,” “The Innovator's Solution”)
      • Prediction Markets
      • Amazon.com and User Generated Content/Actions
      • Emergence - Ongoing, heuristic proactive collaboration
      © AIIM | All rights reserved
    26. Lowering the Barriers to Integration and Development
      • Lean Thinking
      • Agile Development
      • Systemics
      • Sustainable Development
      © AIIM | All rights reserved
    27. What are YOU Trying to Accomplish with Enterprise 2.0? © AIIM | All rights reserved
    28. How Well Suited is Enterprise 2.0 for the Following Groups/People? © AIIM | All rights reserved
    29. How Likely is Your Organization to Utilize Enterprise 2.0 for the Following Business Practices? © AIIM | All rights reserved
    30. Objectives
      • Defining Enterprise 2.0
      • Technology Compliments and Alternatives
      • Why Enterprise 2.0 Now?
      • The State of the Market
      • Generational and Cultural Impacts
    31. Where Do You Feel Your Organization’s Adoption is with Regards to the Following Technologies? © AIIM | All rights reserved
    32. What is Your Level of Involvement with the Following Technologies? © AIIM | All rights reserved
    33. Which Groups are the Drivers of Enterprise 2.0 in Your Organization? © AIIM | All rights reserved
    34. Where is Enterprise 2.0 Predominately Used in Your Organization? © AIIM | All rights reserved
    35. In Your Organization, Which Departments are Primary Users of Enterprise 2.0 Functionality? © AIIM | All rights reserved
    36. Do the Enterprise 2.0 Applications (e.g. Wiki, Blogs) in Your Organization Each Have a Champion or Leader? © AIIM | All rights reserved
    37. Do You Feel it is Necessary to Have a Champion for Enterprise 2.0 Projects? © AIIM | All rights reserved
    38. Which of the Following are Subject to a Corporate Records Management Plan? © AIIM | All rights reserved
    39. What Do You See as the Current Shortcomings of Enterprise 2.0? © AIIM | All rights reserved
    40. Objectives
      • Defining Enterprise 2.0
      • Technology Compliments and Alternatives
      • Why Enterprise 2.0 Now?
      • The State of the Market
      • Generational and Cultural Impacts
    41. © AIIM | All rights reserved Source: http://gobigalways.com/old-people-ruining-social-software-young-people-ruining-the-workplace/
    42. How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?
    43. What are YOU Trying to Accomplish with Enterprise 2.0? SPLIT © AIIM | All rights reserved Millennials Gen X Boomers
    44. What Do You See as the Current Shortcomings of Enterprise 2.0? © AIIM | All rights reserved Millennials Gen X Boomers
    45. Millennials vs Boomers
      • Some differences exist
      • No evidence of dramatic or polar differences that warrant special handling
        • Strategic leverage vs. personalized approaches
      © AIIM | All rights reserved Source: http://gobigalways.com/old-people-ruining-social-software-young-people-ruining-the-workplace/
    46. Worker Models for Enterprise 2.0
      • The 7 Business Models That Have Emerged from Enterprise 2.0 - Wikinomics, Don Tapscott
        • Peer Pioneers
        • Ideagoras
        • Prosumers
        • New Alexandrians
        • Platforms for Participation
        • Global Plant Floor
        • Wiki Workplace
      © AIIM | All rights reserved
    47. Worker Models for Enterprise 2.0 © AIIM | All rights reserved Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me
    48. Worker Models for Enterprise 2.0 © AIIM | All rights reserved 1.0 1.5 2.0 Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me
    49. Worker Models for Enterprise 2.0
      • Extended Me/Enterprise 2.0
        • Culture Component
          • Transparency
          • Participative/Engaged
          • Always On/In
          • Mass Customization
          • Agility
          • Competency-Driven Outsourcing
          • Embedded/Strategic Collective Intelligence
        • Technology Component
          • Strategic deliberate internal deployment of emergent and social software
          • Integration and Modular Programming
      © AIIM | All rights reserved
    50. Technology Usage Matrix © AIIM | All rights reserved
    51. Content Usage Matrix Contracts Wiki Contracts Mashup Mktg Sales Legal Cust. Supp. Social Tags R&D CU CU CU CU CU CU CU CU U CU CU CU U U CU Mktg Blog U © AIIM | All rights reserved
    52. Application Impact Matrix
      • Rank potential pilots based on impact on functional groups
      © AIIM | All rights reserved ACCTG MRKTG SALES MNFCTG R&D QA LEGAL Contact Management 3 Litigation Support 1 Regulatory Compliance 4 Product Specifications 3 Documentation 1 Customer Support 3 Lead Tracking 1 Product Literature 5 Business Intelligence 3 Research 2 Investments 1 2 3 5 3 6 3 5
    53. AIIM E2.0 Certificate Program E2.0 Strategy E2.0 as a Practice E2.0 as a Project E2.0 Master © AIIM | All rights reserved
    54. Enterprise 2.0 Practitioner Track © AIIM | All rights reserved Defining Enterprise 2.0 Techniques Defining Enterprise 2.0 Frameworks Business Drivers for Enterprise 2.0 Worker Models for Enterprise 2.0 Evolution & Definition of Enterprise 2.0 Technologies Part 1.0 Positioning Enterprise 2.0 Evolution & Definition of Enterprise 2.0 Technologies Part 1.5 Evolution & Definition of Enterprise 2.0 Technologies Part 2.0 Evolution & Definition of Enterprise 2.0 Related Technologies State of the Enterprise 2.0 Market
    55. Enterprise 2.0 Specialist Track Assessing Business Need Positioning Technology Alternatives Implementing Enterprise 2.0 Making the Case for Enterprise 2.0 Enterprise 2.0 Governance Assessing Organizational Readiness Users and User Involvement Integrating Enterprise 2.0 Standards Rollout
    56. Thank You! Atle Skjekkeland Vice President AIIM Email: askjekkeland@aiim.org

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