Enterprise 2.0 Ready For Primetime?

Enterprise 2.0 - Ready for primetime?
Atle Skjekkeland
Vice President
AIIM

Great Moments in Statistics Reasoning!
The Japanese eat very little fat and suffer fewer heart attacks than the British or the Americans.
On the other hand, the French eat a lot of fat and also suffer fewer heart attacks than the British or the Americans.
The Japanese drink very little red wine and suffer fewer heart attacks than the British or the Americans.
The Italians drink excessive amounts of red wine and also suffer fewer heart attacks than the British or the Americans.
Conclusion: Eat and drink whatever you like. It's speaking English that kills you.

Objectives
Defining Enterprise 2.0
Technology Compliments and Alternatives
Why Enterprise2.0 Now?
The State of the Market
Generational and Cultural Impacts

www.aiim.org/enterprise20
441 respondents, 80+ pages, 70+ charts/figures Released Q1 2008

Defining Enterprise 2.0 © AIIM | All rights reserved © AIIM | All rights reserved
Technology that enables people to collaborate and/or form online communities
The application of Web 2.0 to the enterprise
A new set of technologies, models and methods used to develop and deliver business software
The next generation of knowledge management
The ability to snap together software services to enable business agility
The next generation of collaboration
The democratization of information and content-centric systems
The use of emergent social software platforms within companies, or between companies and their partners or customers
A user-centric approach to working with enterprise-focused content systems
The next generation of enterprise content management (ECM)
Exposing the collective wisdom of a networked workforce, partner and customer base
Leveraging metatags to tap into collective wisdom

Defining Enterprise 2.0 © AIIM | All rights reserved
Technology that enables people to collaborate and/or form online communities
The application of Web 2.0 to the enterprise
A new set of technologies, models and methods used to develop and deliver business software
The next generation of knowledge management
The ability to snap together software services to enable business agility
The next generation of collaboration
The democratization of information and content-centric systems
The use of emergent social software platforms within companies, or between companies and their partners or customers
A user-centric approach to working with enterprise-focused content systems
The next generation of enterprise content management (ECM)
Exposing the collective wisdom of a networked workforce, partner and customer base
Leveraging metatags to tap into collective wisdom

Re-Defining Enterprise 2.0
“ A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”
© AIIM | All rights reserved

Defining Enterprise 2.0 Frameworks
Basic fundamental structures that provide a way of viewing the structure of Enterprise 2.0
What Am I Getting Into?
Foundational to System Design/Decisions
Functional Requirements/Functions in Context
SLATES
FLATNESSES

Objectives
Why Enterprise2.0 Now?

© AIIM | All rights reserved The Integrated Value
Why do I need non-Enterprise 2.0 Technologies?
Consider that the creation of Wikis has caused a resurgence in chat rooms and e-mail based alerts
Directly Provides Partially Provides Does Not Provide

Objectives
Why Enterprise 2.0 Now?

Global Competitive Pressures
"The World is Flat"
2005, Tom Friedman
Competition is 24/7/365
Global/Distributed Workforce
"I'm By Myself"
The Evolving Enterprise 2.0 Working Models
More in the Following Section
Lower Costs

Capture and Reuse of Knowledge and Information
“ Leveraging collective wisdom and experience to accelerate innovation and responsiveness”
C. Frappaolo, “Exec Express Knowledge Management,” 2006

Innovation as a Business Asset
Leadership and Innovation - McKinsey Report 2008
Senior management should actively support behavior that promotes innovation.
Collaboration - worker models
Network analysis can identify where the capacity for innovation already exists within an organization and help it build more innovative networks.
Social Network Analysis
Executives should seed innovative thinking by focusing on selected managers and projects.
Wikis and Blogs

Collective Intelligence
Popularized in “Wisdom of Crowds” - 2004, James Surowiecki
Insight or discovery that emerges from the collaboration of many individuals
Disruption Detection
Clayton Christensen (“The Innovator's Dilemma,” “The Innovator's Solution”)
Prediction Markets
Amazon.com and User Generated Content/Actions
Emergence - Ongoing, heuristic proactive collaboration

Lowering the Barriers to Integration and Development
Lean Thinking
Agile Development
Systemics
Sustainable Development

Objectives

How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?

Millennials vs Boomers
Some differences exist
No evidence of dramatic or polar differences that warrant special handling
Strategic leverage vs. personalized approaches
© AIIM | All rights reserved Source: http://gobigalways.com/old-people-ruining-social-software-young-people-ruining-the-workplace/

Worker Models for Enterprise 2.0
The 7 Business Models That Have Emerged from Enterprise 2.0 - Wikinomics, Don Tapscott
Peer Pioneers
Ideagoras
Prosumers
New Alexandrians
Platforms for Participation
Global Plant Floor
Wiki Workplace

Worker Models for Enterprise 2.0
Extended Me/Enterprise 2.0
Culture Component
Transparency
Participative/Engaged
Always On/In
Mass Customization
Agility
Competency-Driven Outsourcing
Embedded/Strategic Collective Intelligence
Technology Component
Strategic deliberate internal deployment of emergent and social software
Integration and Modular Programming

Application Impact Matrix
Rank potential pilots based on impact on functional groups
© AIIM | All rights reserved ACCTG MRKTG SALES MNFCTG R&D QA LEGAL Contact Management 3 Litigation Support 1 Regulatory Compliance 4 Product Specifications 3 Documentation 1 Customer Support 3 Lead Tracking 1 Product Literature 5 Business Intelligence 3 Research 2 Investments 1 2 3 5 3 6 3 5

Enterprise 2.0 Practitioner Track © AIIM | All rights reserved Defining Enterprise 2.0 Techniques Defining Enterprise 2.0 Frameworks Business Drivers for Enterprise 2.0 Worker Models for Enterprise 2.0 Evolution & Definition of Enterprise 2.0 Technologies Part 1.0 Positioning Enterprise 2.0 Evolution & Definition of Enterprise 2.0 Technologies Part 1.5 Evolution & Definition of Enterprise 2.0 Technologies Part 2.0 Evolution & Definition of Enterprise 2.0 Related Technologies State of the Enterprise 2.0 Market

Enterprise 2.0 Specialist Track Assessing Business Need Positioning Technology Alternatives Implementing Enterprise 2.0 Making the Case for Enterprise 2.0 Enterprise 2.0 Governance Assessing Organizational Readiness Users and User Involvement Integrating Enterprise 2.0 Standards Rollout

Thank You! Atle Skjekkeland Vice President AIIM Email: askjekkeland@aiim.org

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Enterprise 2.0 Ready For Primetime?

by Atle Skjekkeland on Nov 08, 2008

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