AIIM Market Intelligence Product Guide Industry Watch View On Custom Research

AIIM Market Intelligence Page  Industry Watch Multi-sponsored research reports of issues and drivers, 6 fixed topics per year Research questions and write up by AIIM, extensively promoted Shared access to download leads for 2 months “ AIIM’s View On…” Single-sponsor, short, ad-hoc whitepapers, non-researched, written by AIIM staff, or a subject specialist Used by sponsor as collateral, but also promoted by AIIM Exclusive access to download leads for 3 months Custom Research Single-sponsor research project, topic/questions under sponsor control Custom Whitepaper: extra cost option, 8-12 pages as vendor collateral Other promotional options – webinar, AIIM Exec. keynotes, etc Product Guide

Industry Watch

Multi-sponsored research reports of issues and drivers, 6 fixed topics per year

Research questions and write up by AIIM, extensively promoted

Shared access to download leads for 2 months

“ AIIM’s View On…”

Single-sponsor, short, ad-hoc whitepapers, non-researched, written by AIIM staff, or a subject specialist

Used by sponsor as collateral, but also promoted by AIIM

Exclusive access to download leads for 3 months

Custom Research

Single-sponsor research project, topic/questions under sponsor control

Custom Whitepaper: extra cost option, 8-12 pages as vendor collateral

Other promotional options – webinar, AIIM Exec. keynotes, etc

AIIM Market Intelligence Page  Industry Watch Topics Deliverables Six topics per year: ECM – end March EMM – end April E2.0 – mid June ERM – end August Findability – mid October Capture – end November BPM – mid Feb ’09 Sponsor Deadline: 3 weeks before Gold @ $8,000 Leads from 2 months of AIIM promoted downloads Half page sponsor profile + logos Silver @ $4,000 100 word profile + logos Unlimited use as collateral

Six topics per year:

ECM – end March

EMM – end April

E2.0 – mid June

ERM – end August

Findability – mid October

Capture – end November

BPM – mid Feb ’09

Sponsor Deadline: 3 weeks before

Gold @ $8,000

Leads from 2 months of AIIM promoted downloads

Half page sponsor profile + logos

Silver @ $4,000

100 word profile + logos

Unlimited use as collateral

AIIM Market Intelligence Page  AIIM’s View On… Topics Deliverables Vendor’s choice: Best topic is a differentiated feature that we can describe from drivers and benefits viewpoint, eg, auto-indexing, component publishing, open source or SAS AIIM writes 2 pages on the topic, sponsor writes 2 pages on their “example” solution AIIM will evaluate topic and solution to maintain quality For $12,000 Leads from 3 months on the AIIM resources pages AIIM evaluation of competitive features Dedicated white-paper-style collateral piece, professionally written and co-branded by AIIM

Vendor’s choice:

Best topic is a differentiated feature that we can describe from drivers and benefits viewpoint, eg, auto-indexing, component publishing, open source or SAS

AIIM writes 2 pages on the topic, sponsor writes 2 pages on their “example” solution

AIIM will evaluate topic and solution to maintain quality

For $12,000

Leads from 3 months on the AIIM resources pages

AIIM evaluation of competitive features

Dedicated white-paper-style collateral piece, professionally written and co-branded by AIIM

AIIM Market Intelligence Page  Custom Research Topics Deliverables Vendor’s choice: Application areas, business drivers or vertical issues Ideal for collateral reinforcement: start with useful answers and work back to questions Timing of data publication is vendors choice Range of AIIM market access options linked to research: webinars, executive keynotes, etc. From $16,000: Custom questionnaire: 10 questions Promoted to AIIM community of 65,000 worldwide Target 200 to 400 responses Powerpoint report of results For $26,000: As above, plus Custom Whitepaper, 8-12 pages, co-branded with AIIM

Vendor’s choice:

Application areas, business drivers or vertical issues

Ideal for collateral reinforcement: start with useful answers and work back to questions

Timing of data publication is vendors choice

Range of AIIM market access options linked to research: webinars, executive keynotes, etc.

From $16,000:

Custom questionnaire: 10 questions

Promoted to AIIM community of 65,000 worldwide

Target 200 to 400 responses

Powerpoint report of results

For $26,000:

As above, plus Custom Whitepaper, 8-12 pages, co-branded with AIIM

AIIM Market Intelligence Page  The wisdom of the crowd 65,000 Associate and Professional members