Collaboration and Enterprise 2.0 - work-meets-play or the future of business? An AIIM Survey conducted during May 2009 Underwritten in part by:

Enterprise 2.0 cloud Courtesy of www.wordle.net

Demographics Page  Total respondents: 733

Demographics 2 Page 

Definition "A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise“ The application of Web 2.0 technologies within the business environment and in particular the extended enterprise. These technologies are characterised by user empowerment, information sharing, project collaboration, knowledge capture, personal networking, communal interest groups and the wisdom of the crowd .

"A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise“

The application of Web 2.0 technologies within the business environment and in particular the extended enterprise. These technologies are characterised by user empowerment, information sharing, project collaboration, knowledge capture, personal networking, communal interest groups and the wisdom of the crowd .

Web 2.0 use- personal Page  How would you describe your use and experience of the following Web 2.0 technologies for your PERSONAL life? All respondents (785)

Enterprise 2.0 use - business Page  How would you describe your use and experience of the following Web 2.0 technologies for your BUSINESS life? All respondents (785)

Comparison – personal to business Page  Comparing active use between PERSONAL and BUSINESS life? All respondents (785)

Comparison – non-users Page  Comparing non-use between PERSONAL and BUSINESS life? All respondents (785) Less Used PERSONAL BUSINESS YouTube Discussion Forums SMS/Text Messaging Wikis Discussion Forums Blogs Blogs Instant Messaging Wikis LinkedIn Instant Messaging SMS/Text Messaging LinkedIn RSS Podcasts Corporate Social Networking FaceBook Podcasting RSS YouTube Other social networks Social Voting/Ranking Chat rooms Chat rooms Social Voting/Ranking FaceBook Twitter Mashups Mashups Twitter SecondLife SecondLife

Comparison - contributors Page  Comparing Contributor-use between PERSONAL and BUSINESS life? All respondents (785) Used More as a Contributor PERSONAL BUSINESS SMS/Text Messaging Instant Messaging Instant Messaging SMS/Text Messaging FaceBook LinkedIn LinkedIn Wikis Discussion Forums Discussion Forums Blogs RSS RSS Blogs Other social networks Corporate Social Networking Twitter Twitter YouTube Podcasting Wikis Chat rooms Podcasts FaceBook Social Voting/Ranking Social Voting/Ranking Chat rooms Mashups Mashups YouTube SecondLife SecondLife

Age 18-30 31-45 45+

Age Social networking on the Web is an important part of my personal life I think that professional networking on the web is vital to my career progression I think that social networking is well worth the time it takes up Social networking works best if you expose personal details and I am prepared to take that risk 63% 63% 52% 32% 45% 51% 41% 24% 25% 43% 21% 12% All respondents (785) “ Agree” or “Strongly agree” 18-30 31-45 45+

Social networking on the Web is an important part of my personal life

I think that professional networking on the web is vital to my career progression

I think that social networking is well worth the time it takes up

Social networking works best if you expose personal details and I am prepared to take that risk

Age I expect to use the same type of networking tools with my business colleagues as I do with my friends and family It is easier to locate “knowledge” on the Web than it is to find it on our internal systems I believe that the “wisdom of the crowds” improves information quality Twitter is an important rapid-feedback tool for business use, not a time-waster 47% 80% 57% 27% 37% 73% 49% 17% 31% 64% 33% 7% All respondents (785) “ Agree” or “Strongly agree” 14% overall see Twitter as an essential business tool for all 18-30 31-45 45+

I expect to use the same type of networking tools with my business colleagues as I do with my friends and family

It is easier to locate “knowledge” on the Web than it is to find it on our internal systems

I believe that the “wisdom of the crowds” improves information quality

Twitter is an important rapid-feedback tool for business use, not a time-waster

Twitter I have no plans to use Twitter for business or professional purposes I already use it for my personal life I use Twitter in my business and professional life I'm thinking about getting started I think it could steal more time than it's worth 47% 33% 25% 15% 21% 53% 22% 20% 21% 31% 68% 12% 13% 16% 28% All respondents (785) “ Agree” or “Strongly agree” 18-30 31-45 45+

I have no plans to use Twitter for business or professional purposes

I already use it for my personal life

I use Twitter in my business and professional life

I'm thinking about getting started

I think it could steal more time than it's worth

Forums Page  How many forums, feeds or special interest groups would you say you belong to or participate in for your PERSONAL vs PROFESSIONAL interests? All respondents (785) Work and personal participation is well matched.

Importance of Enterprise 2.0 Page  In your view, how critical is Enterprise 2.0 to your organization’s overall business goals and success? 10+ employees (656) 54% of organisations consider Enterprise 2.0 to be important Cf: 44% in 2008

Importance of Enterprise 2.0 Page  How would you describe the understanding of Enterprise 2.0 in your organization? All respondents (785) 25% of organisations are doing something about it up from 13%

Adoption Page  What is your organization's current approach to Enterprise 2.0?? Restricted Encouraged 10+ employees (656)

Drivers for Enterprise 2.0 Page  Which THREE of the following would you say are the key drivers for Enterprise 2.0 in your organisation? Knowledge share Collaboration Responsiveness 10+ employees (656)

Inhibitors Page  Which THREE of these are the biggest impediments to wider implementation of Enterprise 2.0 in your organization? Familiarity Culture Cost Cf: 2008, immaturity of technology 12 th vs 4th 10+ employees (656)

Drivers – people Page  Which group is the PRIMARY driver of Enterprise 2.0 in your organization? Driven from bottom up not top down 10+ employees (656)

Drivers - departments Page  In your organization, which departments are STRONG users of Enterprise 2.0 functionality? The geeks are in the lead But 21% use it for viral marketing 10+ employees (656)

Collaboration Page  Which of the following are in regular use by your team or within your business unit for project coordination? (multiple) Video conferencing used by 46% Virtual presence by 12% 10+ employees (656)

Collaboration Page  Which THREE of the following document collaboration tools would you say are the most used by your team or within your business unit? Most of us are still playing email ping-pong 10+ employees (656)

Collaboration Page  Which THREE of the following benefits would most likely justify a spend on collaboration tools within your organization? Knowledge sharing Efficiency Timelines Travel costs 10+ employees (656)

Collaboration platforms Page  Which collaboration platform do you use MOST for team/project sites? 47% use SharePoint team-sites 10+ employees (656)

Collaboration platforms Page  Which of the following scenarios best describes your use of IN-HOUSE team/project sites and collaboration tools? Only 29% using to extended enterprise (For 34% client access licenses is an issue) 10+ employees (656)

Collaboration platforms - hosted Page  Which of the following scenarios best describes your use of hosted or SaaS team/project sites and collaboration tools? 10+ employees (266) Excluding “Don’t know/Don’t use” 33% using ad-hoc tools

Content Types Page  For each type of content, evaluate the degree of control that exists in your organization in managing it: “somewhat” or “very unmanaged”. All respondents (462) Text messages, IM, blogs & wikis are off the corporate radar in 70% of organizations

Control? Blog Skype Mobile

Governance Page  Does your organization have a specific policy or guidance on the USAGE and/or CONTENT of the following technologies? 70% have no policies on Web 2.0 or Enterprise 2.0 – although 45% limit access 10+ employees (656)

Governance - blogs Page  Which of the following best describes your organization’s policy as regards PUBLIC-FACING Blogs and Forums? 47% discourage staff from public blogs - although 13% have official CEO or Marketing blogs 10+ employees (656)

Governance - blogs Page  Which of the following apply as regards internal STAFF-FACING Blogs? 57% take an encouraging attitude to internal blogs 10+ employees (656)

Governance - approvals Page  Does your organization have sign-off procedures for CONTENT published in the following places? Corporate image and messaging may be at risk 10+ employees (656)

Governance - risk Page  Does your organization have a blanket regulation that staff contributions to non-official sites are their personal responsibility and do not reflect corporate views or attitudes? 10+ employees (656) Has your organization or business unit ever been involved in a public complaint, legal issue, staff issue or customer issue as a result of content placed on a blog, forum or social network? Only 1/3 have a protection policy One-in-ten have had problems

Governance - records Page  Does your organization apply records management to content that has appeared in the past on its OFFICIAL wikis, blogs, forums or social network groups, and to other communications channels? 90% are not recording the history (up to 50% “not applicables”) 10+ employees (656)

Justification Page  How important is it in your organization to demonstrate an ROI for Enterprise 2.0 investments? 50% still looking for hard RoI 10+ employees (656)

Spend Page  What is your organization's budget to access or implement Enterprise 2.0 functionality? 24% are spending serious money on this stuff 10+ employees (656)

Spend Page  How will your spending on Enterprise 2.0 technologies in the next 12 months compare with the previous 12 months? Spending up in all areas 10+ employees (656)

Spend Page  What is the current level of involvement with the following Enterprise 2.0 technologies in your organization? 50% have committed to main E 2.0 technologies 10+ employees (656)

ECM Page  How important is it (or would it be) to you that your ECM suite offers a full range of Enterprise 2.0 capabilities? 40% want to see it as part of their ECM suite 10+ employees (656)

SharePoint Areas of Deployment - UK Page  Current or planned use of SharePoint in your organization with regard to your existing ECM? All: 329 27% planning to use SharePoint for Enterprise 2.0

About AIIM Page  We are the community that provides education, research, and best practices to help organisations control information and maximise its value. www.aiim.org/training Classroom, in-house and online. 1, 2 & 4-day courses