Sewing Ideas.


    Featuring:
    Intro | Process | Cases | Team Bio | Tech Stu




www.DIGITALTAILORING.com
Other interactive studios are like canned goods.
           We are your mom´s chicken pot pie.



                        ...
So, applying the traditional methodology of sewing a suit to the
                                                         ...
FILE
                                                           Eletronic Language International Festival
                ...
TwitRadar.com
                                                               A visual Twitter monitoring tool
            ...
Qualicorp Group
                                                                                 health insurance retailer...
Globosat
                                                               Biggest Brazilian cable TV broadcaster
           ...
FMI
                                                             International Independent Music Festival
                ...
Norton Amato Jr. Daniel Grilo
                                        Creative director & Founder     Art Director

   Can...
Candida Fraga Silvia Voss
                                           Production Coordinator        Information Architect

...
Diogo Barioni
            Senior Developer

            Diogo has a major in Historical studies and the heaviest typing
  ...
Address any doubts, comments or further info to

       Norton Amato Jr.
       norton@alfaiataria.net
Skype alfaiataria.n...
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Alfaiataria.net Interactive Studio Corporate Presentantion, may 2009.

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Other interactive studios are like canned goods.
We are your mom´s chicken pot pie.

In just 6 years, we have grown to become
the most traditional interactive studio in Brazil.
And don´t think we had an easy time getting here
using the most cutting edge technology and design
artwork. We are traditional because we stick to the
old school method of working. We treat each client
as unique, not like a part of an assembly line.
Our production line is like a tailor´s sewing needle,
weaving fine crafted digital campaigns and marketing
plans. We create brand identity projects, promotional
websites, multimedia presentations, e-commerce
stores and social networking websites, one by one.
However great craftsmen we may be, we will
never become a large or modern digital agency.
We prefer how things were done in the old days:
patiently looking at details from up close,
paying attention to every drawn pixel.

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Alfaiataria.net Interactive Studio Corporate Presentantion, may 2009.

  1. 1. Sewing Ideas. Featuring: Intro | Process | Cases | Team Bio | Tech Stu www.DIGITALTAILORING.com
  2. 2. Other interactive studios are like canned goods. We are your mom´s chicken pot pie. In just 6 years, we have grown to become the most traditional interactive studio in Brazil. And don´t think we had an easy time getting here using the most cutting edge technology and design artwork. We are traditional because we stick to the old school method of working. We treat each client as unique, not like a part of an assembly line. Our production line is like a tailor´s sewing needle, weaving fine crafted digital campaigns and marketing plans. We create brand identity projects, promotional websites, multimedia presentations, e-commerce stores and social networking websites, one by one. However great craftsmen we may be, we will never become a large or modern digital agency. We prefer how things were done in the old days: patiently looking at details from up close, paying attention to every drawn pixel. www.DIGITALTAILORING.com
  3. 3. So, applying the traditional methodology of sewing a suit to the work we develop at Alfaiataria, we came up with the following steps for all of our projects: Creating the best interactive pieces for a client is not Planning too different from sewing the perfect suit. The first The beginning, the understanding of client’s needs. step is always getting the measurements correctly. Conception Right after understanding the client´s needs, we take The solution for the problem we were given. them to the drawing board. Once we have a nice and unique sketch, our sewing needles start working to Production transform this drawing into a piece. To put in pieces, systems, codes and words the solution created. However, having the piece created does not mean the work is quite done. The next step is taking the piece Development to the client so he can try it out for size. All necessary To make sure the final product delivers exactly what it was created to. corrections and adjustments are made so we manage to match exactly needs, creating the perfect fit. Q.A. testing Quality control methodology to ensure effectiveness Finally, no matter how much weight the client might for the final product. lose or put on, we’ll always be there to extend a sleeve or loosen the waist. Consulting A long term relationship to make sure the product or service developed keeps delivering through time. www.DIGITALTAILORING.com
  4. 4. FILE Eletronic Language International Festival case: design Promotional hotsites for FILE 9th edition held in Brazil. During each event, we have also generated and updated numerous content into their online magazine. Technology applied: ASCII art picture conversor JavaScript for “CMD” emulation Flash AS 3.0 PHP and MySQL Links: São Paulo Call for Entries 09 http://www.file.org.br/file2009/ AWARDS: Featured at www.FairSpot.com Rio de Janeiro 09 edition, press release. http://www.file.org.br/file2009/press_rio/ Online Magazine and artist database http://www.file.org.br/ www.DIGITALTAILORING.com
  5. 5. TwitRadar.com A visual Twitter monitoring tool case: innovation Online coverage of last eMetrics event held by the WAA at San Jose, CA. Our kaleidoscope searchs for the events hashtags and plots one dot for each message captured on our monitor. Randomly picking colors and sizes, the visual effects gets prettier as more users Twit their impressions. The widget based solution, counts on GigYa viral distribution tool and has been applied to various social networking sites and desktop widget dashboards like iGoogle, Yahoo and Vista widgets. Technology applied: Creative digital design Flash AS 3.0 PHP and MySQL Twitter API integration Links: http://www.twitradar.com/ AWARDS: BestWebAppoftheDay on may 9th, 2009. www.DIGITALTAILORING.com
  6. 6. Qualicorp Group health insurance retailer and consulting case: production outsourcing For ten years, we took care of Qualicorp´s brand image in interactive medias. With a dedicated team, we have supplied a full service building and creating communication plans, promotional websites and campaigns, e-commerce applications, costumer service websystems and graphic design. Technology applied: Consulting in digital medias Creative design Usability studies ASP and .NET development Flash AS 2.0 and 3.0 PHP and MySQL Webservice integration SEO and W3C standard HTML encoding Google Adwords Our outsourcing contract delivered the average of 800 hours monthly. At some peak periods, following sazonal promotional calendars and new products release, we got to envolve up to 15 professionals delivering more than 2.000 production hours in a single month. This special team had a replica of our studio structure and would count with an exclusive account manager, and dedicated creative, production and development departments. www.DIGITALTAILORING.com
  7. 7. Globosat Biggest Brazilian cable TV broadcaster case: marketing Together with their comercial department we have researched and structured their products menu for special advertising formats. Once all the studies were done, we aimmed to empower their comercial team, building a multimedia portfolio system to explain and show examples of each case and advertising possibility. This FLASH desktop application was installed in every salesperson notebook and its presented to the prospect clients till today. We´re already running in its 3rd version and developing new interaction tools and updating content. Technology applied: Marketing consulting for portfolio development Creative design Flash AS 2.0 and 3.0 XML offline parser Video editing Video authoring www.DIGITALTAILORING.com
  8. 8. FMI International Independent Music Festival case: branding Creative conception of all brand identity and branding material for the biggest Latin American Independent Music Festival. Including the event concert stage instalations. Technology applied: Branding consulting Creative design Graphic design Animation production Visual communication at event venue www.DIGITALTAILORING.com
  9. 9. Norton Amato Jr. Daniel Grilo Creative director & Founder Art Director Can´t quite count on his eye sight accuracy, that´s why he wears Known as the Cricket, has always been hyperactive and got into a those huge correction glasses and perhaps that´s why he´s always lot of trouble with his classroom humor drawings. Studied Graphic the one seeing details no one else noticed before. By the end of the Design at Brasilia Federal University (UNB) where he also noticed day he is the one double checking every detail and executing minor his obsession with rock bands and hardcore music. adjustments that makes the good stuff to be great. Invested a lot of time with www.FamiliaDesign.com, a local Began working in interactive medias at Port Angeles (WA) high admired creative collective from Brasilia, awarded with numerous school back in 1996. Came back to Brazil and spent about 5 years prizes and exhibitions. Smoothly hopped between a lot of projects working for www.Submarino.com as the creative manager and published for Coca-Cola, Nike, Petrobras e many other big clients builder of their inhouse digital agency. Have also worked with that could never intimidate him with their global corporative major clients on consulting and production for Microsoft, policies. Motorola, Ogilvy, Globosat, Telefonica, Real.com and all Brazilian´s major content portals. At Alfaiataria is the master mind of promotional tactics, the genius of design and the slave of handmade animation. Also a firm MBA degree majoring Marketing services was the technical believer that personal bikes are the solution for rush hour traffic. responsible for Andrew Chalk´s “Submit Now” book translation into Portuguese. He is also a frequent contributor for specialized For more info: www.grilografico.blogspot.com magazines in Brazil with articles and case studies published. Today he is fully dedicated to Alfaiataria projects. Personally sewing every business deals, strategic plans and new products development. For more info: http://www.linkedin.com/in/nortonamato www.DIGITALTAILORING.com
  10. 10. Candida Fraga Silvia Voss Production Coordinator Information Architect She simultaneously studied at 2 different universities, major in She wears two glasses at the same time, one on top of the other, Graphic Design and Art Crafts. Still can´t understand how she maybe that´s the reason she´s so well fit with the other tailors managed such an heroic act, while also working as our 1st in the team. Such facial magnifying glasses bring her special trainee employee back in 2004. powers in project detailing, team members psychology and milestones scheduling. After a couple of years, she went for a ride in the advertisement market working in big agencies like Ogilvy and Rapp Collins. Started her career at McCann Erickson Brazil and has But after too much done, came back to work with us to keep experienced more than 20 years coordinating all kinds of creative freedom and to manage the IA dpt. A real artist at creative material production: films, audio, videos, graphic illustrations and system workflows. design and advertisement. Came to the interactive market place to finally mix all the medias she´s been working with and to put As a good tailor, invests her spare time creating and sewing into practice all lessons learned from the past. custom toy art products. Feels extremely happy in ordering and delivering all our jobs as For more info: http://flickr.com/photos/xuvs fast as possible and setting the highest standards for creativeness and quality control. Acting that way, she can enjoy her spare time walking around the block with our 2 dogs. In fact, she´s the last person to live the office every night and the first one to come early in the morning. We´re still trying to figured if all that effort is for the dogs of for the extra projects we´ve been getting. www.DIGITALTAILORING.com
  11. 11. Diogo Barioni Senior Developer Diogo has a major in Historical studies and the heaviest typing technique ever seen. After working for a long period at McCann special digital team, came back to Alfaiataria to craft the finest and innovative systems for all kinds of clients. Listens to classical music all day and doesn´t show any desperation at the tightest deadlines. Loves open source stuff, AMD, Scrum and new technical challenges. Seniors development in all web languages and really enjoys playing around with new and old languages. Clayton Jesus Art producer and Action Scripting programmer, aka “Jesus”. Considering his nickname, no further explaination is necessary. His the savior of our schedules and guardian of deadlines, also a dedicated communication student and production miracle operator. Picked from a huge selection of trainees, he´s our candidate for divine project executions. At his spare time, plays electric guitar with a Vegan punk band and shares our interest for odd/bizarre music and arts. No! He´s not dating Madonna, yet. That´s another Brazilian Jesus. www.DIGITALTAILORING.com
  12. 12. Address any doubts, comments or further info to Norton Amato Jr. norton@alfaiataria.net Skype alfaiataria.net Phone +55 11 3863 9786 Mobile +55 11 8226 0088 www.DIGITALTAILORING.com
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