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User eXperience<br />(UX)<br />
Whatis UX design?<br />“<br />Encompassesall aspects of a digital product that users experience directly—and perceive, lea...
In short, UX is about understanding what people do and how we can make it better<br />
Why do we need UX design?<br />
Why do we need UX design?<br /><ul><li> More cohesive product </li></li></ul><li>
Why do we need UX design?<br /><ul><li> More cohesive product
 Less stress in the business</li></li></ul><li>
Why do we need UX design?<br /><ul><li> More cohesive product
 Less stress in the business
Less frustrated users</li></li></ul><li>
Why do we need UX design?<br /><ul><li> More cohesive product
 Less stress in the business
Less frustrated users
 Competitive Edge</li></li></ul><li><ul><li> Server in School
 Software “Capability”
 Software “Feel”
 Server in School
Software “Capability”
 Software “Feel”
 Implementation
 Support
 We Care
 Market Leader – 1st Choice
 Thought Leaders (others are copying us)</li></li></ul><li>Design is a differentiator<br />
“<br />Design is not just what it looks like<br />and feels like. Design is how it works.<br />“<br />Steve Jobs<br />
Design is NOT about decoration. It’s about communication and problem solving<br />
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  • It&apos;s a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It&apos;s a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It&apos;s a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It&apos;s a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It&apos;s a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It&apos;s a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It&apos;s a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • Capability = featuresFeel = apple iPhone exampleMarket Leader – First Choice = EVERY SALE IS OURS TO LOSE – we’re in every buying decisionThought Leaders = we’re the one’s innovating, others are creating cheap copies nowadays
  • Gareth leading design used to do thisLess dev’sProduct was less sophisticated
  • 61 of usMore sophisticated ideasSocial NetworkingWidgets
  • Web 2.0 + WorkspacesGeneral facebook type interfacesSocial networking bricksDynamic collaboration
  • Large Growth meant role was too big for one person
  • Collaborative role – working with design and dev
  • Transcript of "Presentation1"

    1. 1. User eXperience<br />(UX)<br />
    2. 2. Whatis UX design?<br />“<br />Encompassesall aspects of a digital product that users experience directly—and perceive, learn, and use—including its form, behavior, and content. Learnability, usability, usefulness, and aesthetic appeal are key factors in users’ experience of a product.<br />“<br />PabiniGabriel-Petit<br />
    3. 3. In short, UX is about understanding what people do and how we can make it better<br />
    4. 4. Why do we need UX design?<br />
    5. 5. Why do we need UX design?<br /><ul><li> More cohesive product </li></li></ul><li>
    6. 6. Why do we need UX design?<br /><ul><li> More cohesive product
    7. 7. Less stress in the business</li></li></ul><li>
    8. 8. Why do we need UX design?<br /><ul><li> More cohesive product
    9. 9. Less stress in the business
    10. 10. Less frustrated users</li></li></ul><li>
    11. 11. Why do we need UX design?<br /><ul><li> More cohesive product
    12. 12. Less stress in the business
    13. 13. Less frustrated users
    14. 14. Competitive Edge</li></li></ul><li><ul><li> Server in School
    15. 15. Software “Capability”
    16. 16. Software “Feel”
    17. 17. Server in School
    18. 18. Software “Capability”
    19. 19. Software “Feel”
    20. 20. Implementation
    21. 21. Support
    22. 22. We Care
    23. 23. Market Leader – 1st Choice
    24. 24. Thought Leaders (others are copying us)</li></li></ul><li>Design is a differentiator<br />
    25. 25. “<br />Design is not just what it looks like<br />and feels like. Design is how it works.<br />“<br />Steve Jobs<br />
    26. 26. Design is NOT about decoration. It’s about communication and problem solving<br />
    27. 27. Bad design has consequences…<br />
    28. 28. …maybe not fatal, but not nice.<br />
    29. 29. How did we get here?<br />
    30. 30. 2008<br />Gareth leading design<br />6/7 Developers<br />
    31. 31. Christmas 2009<br />
    32. 32. 1. Workspaces and Web 2.0<br />
    33. 33. 2. Databases and PHP<br />
    34. 34. 2009 – Product Manager<br /><ul><li> Product Design
    35. 35. Release Management
    36. 36. Internal Project Management</li></li></ul><li>24<br />
    37. 37. 2010<br />Product Release Manager<br />Project Delivery Manager<br />User eXperience Manager<br />
    38. 38. User eXperience Manager<br />
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