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  • It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • It's a term used to describe the overall experience and satisfaction a user has when using a product or system.
  • Capability = featuresFeel = apple iPhone exampleMarket Leader – First Choice = EVERY SALE IS OURS TO LOSE – we’re in every buying decisionThought Leaders = we’re the one’s innovating, others are creating cheap copies nowadays
  • Gareth leading design used to do thisLess dev’sProduct was less sophisticated
  • 61 of usMore sophisticated ideasSocial NetworkingWidgets
  • Web 2.0 + WorkspacesGeneral facebook type interfacesSocial networking bricksDynamic collaboration
  • Large Growth meant role was too big for one person
  • Collaborative role – working with design and dev

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