Be in the know when you contact a designer to have a logo designed for your business. This is a great guide for all small business owners.

1. What you need to know when
getting a Logo Designed.
getting a Logo Designed
Don’t be left in the dark when dealing with designers.

2. Here is a checklist to make sure you are making an
educated choice when choosing a designer for a logo.
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A logo should be as simple as possible and try to keep it at 2 colours
Don’t use a photo ‐ you cannot Trade Mark it as it isn’t an original design
If you are a small business, try and have your industry directly or indirectly represented in the logo e.g.
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G i d d Landscapes
Set a budget before approaching designers
Expect to pay around $400 for just a logo design to up to $2,500 for a full branding and
stationary design
When choosing a designer ask what the fee includes i.e.
When choosing a designer ask what the fee includes i e
Does it include the design files like Illustrator files? (this is handy in case you want to move
designers)
How many versions of the one logo do your receive? E.g. do you get a black and white version?
Make sure you know how many revisions you can have with your designer before being charged
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Ask how long will the logo take to be designed?
Don’t forget to Trade Mark your logo
Copyright Amanda Griscti, northridge creations © 2009. www.northridgecreations.com.au

3. Once you have a logo – here is a basic list of where
Once you have a logo here is a basic list of where
your “logo should go”
•Stationary
Business cards
With compliments
Letterhead
Mailing labels
Invoices/quotes
Email signatures
•Website
•Signage
Advertising
•Advertising
•Sales material and literature (online and print)
•Apparel e.g. t‐shirts, caps etc
Copyright Amanda Griscti, northridge creations © 2009. www.northridgecreations.com.au

4. For more free articles, visit the mybusinesshelp blog at
www.northridgecreations.com.au/mybusinesshelp
Copyright Amanda Griscti, northridge creations © 2009. www.northridgecreations.com.au