0
Competition to recruit nurses
is fierce these days.
With so much noise out there
With so much noise out there
reaching nurses requires
experience, insight,
and creativity.
A Cincinnati hospital
needed a way to target nurses online
A Cincinnati hospital
needed a way to target nurses online
without breaking the bank.
A Cincinnati hospital
needed a way to target nurses online
without breaking the bank.

              We found it for them.
Others placed ads on
Cincinnati.com
Cincinnati.com
Site reaches broad, nonspecific audience
Cincinnati.com
Site reaches broad, nonspecific audience


                 1350
Cost-per-click
Others still placed ads on
Nurse.com
Nurse.com
Site is flooded with similar messaging
Nurse.com
Site is flooded with similar messaging


                 46 85
Cost-per-click
We tried something different.
We managed to target our audience
   and still stand out.
And we did it
with a cost-per-click
   of only $6.64.

           6   64
Our efforts yielded a huge success,
         and our client was
        blown away.
How did we do it?
How did we do it?
We’d be happy to tell you.
Cincinnati Headquarters                          Columbus Office                                      Main Contact:

720 E...
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Nurse Recruiting Case Study

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How to leveraging online media to recruit nurses.

Published in: Health & Medicine
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Transcript of "Nurse Recruiting Case Study"

  1. 1. Competition to recruit nurses is fierce these days.
  2. 2. With so much noise out there
  3. 3. With so much noise out there reaching nurses requires experience, insight, and creativity.
  4. 4. A Cincinnati hospital needed a way to target nurses online
  5. 5. A Cincinnati hospital needed a way to target nurses online without breaking the bank.
  6. 6. A Cincinnati hospital needed a way to target nurses online without breaking the bank. We found it for them.
  7. 7. Others placed ads on Cincinnati.com
  8. 8. Cincinnati.com Site reaches broad, nonspecific audience
  9. 9. Cincinnati.com Site reaches broad, nonspecific audience 1350 Cost-per-click
  10. 10. Others still placed ads on Nurse.com
  11. 11. Nurse.com Site is flooded with similar messaging
  12. 12. Nurse.com Site is flooded with similar messaging 46 85 Cost-per-click
  13. 13. We tried something different.
  14. 14. We managed to target our audience and still stand out.
  15. 15. And we did it with a cost-per-click of only $6.64. 6 64
  16. 16. Our efforts yielded a huge success, and our client was blown away.
  17. 17. How did we do it?
  18. 18. How did we do it? We’d be happy to tell you.
  19. 19. Cincinnati Headquarters Columbus Office Main Contact: 720 East Pete Rose Way 580 North Fourth Street, Suite 660 Mike Langer Cincinnati, OH 45202 Columbus, OH 43215 Phone: 513.287.1812 Phone: 513.421.8840 Phone: 614.573.0910 email: mlanger@northlich.com Fax: 513.287.1895 Fax: 614.573.0909 northlich.com Brand Strategy • Interactive • Direct Marketing • Public Relations • Influencer Marketing • Media Planning/Buying
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