EX 24 Social Media Presentation

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  • Social media consistent brand To: attract & engage participants Develop deeper insights into the public’s use of social media
  • MONITOR to SPOT TRENDS:- Quote from ARC White Paper: “The key for first responders is to establish patterns and trends within the framework of their incident management systems.”EXAMPLE: Identifying trends to validate info: Successful case in May 2007, LAFD Humphrey was monitoring Twitter trends and found reliable first-witness accounts to help with wildfires in Griffith ParkFORWARD INFORMATION:I don’t believe Ushahidi or other solutions do this. Only bubble info up to be viewed.MONITOR PUBLIC PERCEPTIONBuzzManager monitors blogs, forums, etc ABOUT the disaster, not just cries for help & eyewitness accounts. Enables more timely, appropriate and accurate response to public sentimentTWO-WAY COMMUNICATION-Improve PR around response
  • EX 24 Social Media Presentation

    1. 1. Creating New Paths To <br />Connect People During Disaster <br /> Social Media Strategic Plan <br />©2010 BuzzMgr<br />
    2. 2. Agenda<br />X24 Social Media Strategy<br />Monitoring via BuzzMgr™<br />X24 Digital Ecosystem<br />When It’s Over: Sharing Results<br />©2010 BuzzMgr<br />2<br />
    3. 3. INTEGRATED HOLISTIC INVOLVEMENT IN EXERCISE 24 <br />X24 Social Media Strategy<br />©2010 BuzzMgr<br />3<br />
    4. 4. During X24<br />Execute social media strategy for greater understanding & use <br />Create comprehensive X24 social media presence <br />Attract & engage participants<br />Mine, monitor, analyze & measure online conversation via BuzzMgr ™<br />Aggregate & route relevant information to key stakeholders for timely response<br />Beyond X24<br />Uncover patterns of public use of social media as they learn about & share disaster information<br />Study integration of social & traditional media & how it impacts :<br />Public perception about the gravity of the event, quality of response, info sharing, expectations<br />Ways to improve perceived credibility of messages from public to responders & vice versa<br />Goals<br />©2010 BuzzMgr<br />4<br />
    5. 5. Social Media Best Practices<br />FINDwhere people are calling for help & talking online<br />LISTENto & analyze what people need, want, perceive<br />ENGAGEwith people/organizations to get additional information<br />LEAD responders to where they’re needed & people to a level of security <br />5<br />©2010 BuzzMgr<br />
    6. 6. FIND. LISTEN. ENGAGE. LEAD<br />Social Media Monitoring<br />©2010 BuzzMgr<br />6<br />
    7. 7. BuzzMgr’s ContributionU.S. and Mexico<br />Monitorsocial media chatter to identify trends, & facilitate validation of messages <br />Track mainstream media to determine who is leading whom (public influencing media or media influencing the public) <br />Forward vital messages & trend analysis to critical organizations<br />Monitor public perception of disaster response<br />Facilitate two-way communication with public via social media<br />*BuzzMgr team will integrate official participant SM messages with other mock public responses to events & official communications <br />©2010 BuzzMgr<br />7<br />
    8. 8. Official Listening Tool (English & Spanish)<br /><ul><li> Dashboard aggregates social & mainstream media regarding the event
    9. 9. Buzz Rating- quantifies volume & impact of conversation
    10. 10. Trends- tracks conversation over time
    11. 11. Activity- revealing where people are talking
    12. 12. Sentiment- reveals public pulse
    13. 13. Word Cloud - identifies hot topics & recognized categories of valuable information
    14. 14. Private & public reporting options -password protected dashboards, automated Threshold & Red Alert emails, widgets</li></ul>*relevant data will be circulated to participants during the event<br />©2010 BuzzMgr<br />8<br />
    15. 15. The X’s and O’s <br />Analysts & Station Mgr review posts to send to responders <br />Automated BuzzMgr collects, <br />filters & aggregates posts <br />Public cries for help<br />(injects & hashtag X24)<br />BuzzMgr email sent to participants’ contacts for review & action <br />BuzzMgr team monitors <br />response to action, inaction,<br />or information void & viral spread<br />©2010 BuzzMgr<br />9<br />
    16. 16. BRAND. AGGREGATE. INFLUENCE.<br />Exercise 24 Digital Presence<br />©2010 BuzzMgr<br />10<br />
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    18. 18. ©2010 BuzzMgr<br />12<br />
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    23. 23. Making Social Media Two Way<br /> #X24 Twitter<br /> @X24 Facebook<br /> Tag X24 Flickr<br />Tag X24 YouTube<br />Share your social media point of contacts & plans with<br />Kelly McCrystal<br />kmccrystal@buzzmgr.com<br />©2010 BuzzMgr<br />17<br />
    24. 24. FIND. LISTEN. ENGAGE. LEAD.<br />When it’s Over<br />©2010 BuzzMgr<br />18<br />
    25. 25. X24 Knowledge Sharing <br />Debrief of scenario specifics<br />Lessons learned regarding social media & it’s intersections with participating & non participating organizations <br />BuzzMgr insights & reporting <br />List of resources & organizations that can add immediate & valuable contributions in future crises<br />©2010 BuzzMgr<br />19<br />
    26. 26. Contact Us<br />Kathleen Hessert<br />Founder & President. Buzz Manager Inc.<br />Khessert@buzzmgr.com<br />@kathleenhessert on Twitter. Facebook. Linkedin. Ammado<br />704.541.5942 (w) 704.906.3600 (M).<br />Kelly McCrystal<br />Consultant. Buzz Manager Inc.<br />Kmccrystal@buzzmgr.com<br />@kmccrystal on Twitter. Facebook. Linkedin. Ammado.<br />David Dunne<br />Founder & CEO Velocidi Inc.<br />David.dunne@velocidi.com<br />@Velocidi on Twitter. Facebook. Linkedin. Ammado.<br />©2010 BuzzMgr<br />20<br />

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