Framework Jalasutram

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    Framework Jalasutram - Presentation Transcript

    1. Proposed Framework Srikanth Jalasutram \\ Design for Emerging Markets Understanding Understanding Designing for BoP Evaluate Bottom of pyramid BoP products services What are the ways in which Is it better to design for them or Document and evaluate the What is the life at businesses are currently catering help them design for model, its social and the Bottom of to BoP people base ? themselves ? economic efficacy pyramid like? Categorize Understanding Co-Creation constraints aspirations How does a designer or a What works / what doesn't, Why? economics Company design for them for Categorize BoP people base ? Creating new design+business How is design being used by models existing businesses ? Categorize Successes + Failures Design a service / product in partnership with a community Are there gaps in design organization thinking ? Exploit Evaluate + Explore + Understand + Create a Typology Opportunities Revise using Design
    SlideShare Zeitgeist 2009

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