Proposed Framework Srikanth Jalasutram \\ Design for Emerging Markets
Understanding Understanding
Designing for BoP Evaluate
Bottom of pyramid BoP products services
What are the ways in which Is it better to design for them or Document and evaluate the
What is the life at
businesses are currently catering help them design for model, its social and
the Bottom of
to BoP people base ? themselves ? economic efficacy
pyramid like?
Categorize Understanding Co-Creation
constraints
aspirations How does a designer or a
What works / what doesn't, Why?
economics Company design for them for
Categorize
BoP people base ?
Creating new design+business
How is design being used by
models
existing businesses ?
Categorize Successes + Failures
Design a service / product in
partnership with a community
Are there gaps in design
organization
thinking ?
Exploit Evaluate +
Explore + Understand + Create a Typology
Opportunities Revise
using Design