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Inclusive Design - Quotes

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  • 1. ‘There is no such thing as an average user’
  • 2. ‘Look at the opportunity of design to empower everyone!’ Dan Formosa, Smart Design
  • 3. It's much more difficult to design a product that six real people love, than one imaginary average person loves’ Dan Formosa, Smart Design
  • 4. ‘Inclusive Design can bring together commercial and social benefits’ H.R.H. Crown Princess of Norway, Mette-Marit
  • 5. When you include the extremes of everybody, that's to say differently abled people of all sorts, then you produce things that are better for all of us’ Michael Wolff, Wolff Olins
  • 6. ‘Finding an emotional connection between things, services and people is very important to what we as designers do - or what we should be doing’ Richard Seymour, Seymourpowell
  • 7. 'The deeper you go the more likely you will discover something of value' Bruce Mau, Bruce Mau Design
  • 8. The companies that get innovation right, again and again, are the ones that feel what their customers feel. That is true user-centered innovation’ Sohrab Vossoughi, Ziba