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Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
Perceiving a company´s identity as an individual personality
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Perceiving a company´s identity as an individual personality

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Esta presentación corresponde a la Conferencia prensentada en Belo Horizonte, Brasil en el 4th International Forum of Design as a Process

Esta presentación corresponde a la Conferencia prensentada en Belo Horizonte, Brasil en el 4th International Forum of Design as a Process

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  • Norberto
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    • 1. Perceiving acompany´s identity as an individual personality
    • 2. Thank you… UNIVERSIDAD IBEROAMERICANA México City 4th INTERNATIONAL FORUM OF DESIGN AS A PROCESS Brazil
    • 3. Nora Karina Aguilar RendónJosé Luis Hernández Azpeitia September, 2012
    • 4. (Chaves, 1998)
    • 5. (Balmer, 2002)
    • 6. Human sciences focus allows the designer to create an analytic framework for visual identity design with a system point of view
    • 7. What does identity mean?www.norakarina.com
    • 8. From the perspectiveof Sociology, identity is defined as the sum of individuals, related to other individuals and groups. (Berger & Luckann, 1988)
    • 9. social identity (Jenkins, 1988)www.norakarina.com
    • 10. www.norakarina.com actions daily
    • 11. Social identity is constructed by colective identity
    • 12. Organizational identity refers broadly to what members perceive, feel and think about their organizations.www.norakarina.com (Hatch & Schultz, 1997)
    • 13. www.norakarina.com
    • 14. Challenge: to be homogeneous vs to be differentwww.norakarina.com
    • 15. www.norakarina.com
    • 16. www.norakarina.com
    • 17. www.norakarina.com
    • 18. From Neuropsychologypoint of view the perception of a company is similar to that of an individual.
    • 19. Peoples brain envolved to interact with people. Mirror neurons have the ability to construct hypotheses aboutother individuals thoughts andfeelings in a constant manner.
    • 20. personality (Watkins, 1976)www.norakarina.com
    • 21. dramaturgic model (Goffman, 1979)www.norakarina.com
    • 22. narrative of the “self” (Mead, Giddens, Gaunttlett)www.norakarina.com
    • 23. www.norakarina.com
    • 24. habitus
    • 25. www.norakarina.com graphic lawyer?
    • 26. visionmision brief …
    • 27. www.norakarina.com memento
    • 28. www.norakarina.com
    • 29. www.norakarina.com
    • 30. www.norakarina.com
    • 31. www.norakarina.com scenarios
    • 32. www.norakarina.com
    • 33. www.norakarina.com
    • 34. functional motivationwww.norakarina.com
    • 35. www.norakarina.com
    • 36. www.norakarina.com
    • 37. www.norakarina.com
    • 38. www.norakarina.com
    • 39. Design of a visual Identity systemwww.norakarina.com
    • 40. origen (Giddens, 1994)www.norakarina.com
    • 41. international laws (Giddens, 1994)www.norakarina.com
    • 42. cohesion & belonging (Giddens, 1994)www.norakarina.com
    • 43. image can balance identitywww.norakarina.com
    • 44. bibliography Atkin, D. (2005). El culto a las marcas. España: Robin Book. Berger, P. L., & Luckmann, T. (1988). La construcción social de la realidad. Buenos Aires: Amorrortu. Capra, F. (1998). La Trama de la vida: una nueva perspectiva de los sistemas vivos. Barcelona: Anagrama. Capra, F. (2003). Las conexiones profundas: implicaciones sociales, medioambientales, económicas y biológicas de una nueva visión del mundo. Barcelona: Anagrama. Chaves, N. (1988). La Imagen Corporativa. España: Gustavo Gili. Cuché, D. (1999). La noción de cultura en las ciencias sociales. Buenos Aires: Claves. Damasio, H., Grabowski, T., Frank, R., Galaburda, A., & Damasio, A. (1994, Mayo 20). The return of Phineas Gage: clues about the brain from the skull of a famous patient. Science(264), 1102-5. De Martino, B., Kumaran, D., Seymour, B., & Dolan, R. J. (2006). Frames, Biases, and Rational Decision-Making in the Human Brain. Science, 684-687. Gabaix, X., & Laibson, D. (2003). The Psychology of Economic Decisions. In I. Brocas, & J. Carrillo (Eds.), Vol. 1: Rationality and Well-Being. (Vol. 1, pp. 169–183). Oxford. Gallese, V., Eagle, M., & Mignione, P. (2006). International attunement: Mirror neurons and the neural underpinnings of interpersonal relations. Journal of the American Psychoanalytic Association, 55(1), 131-176. Gauntlett, D. (2007). Creative Explorations. New York: Routledge . Giddens, A. (1994). Modernidad e identidad del yo. (J. L. Gil Aristu, Trans.) Barcelona: Ediciones Península. Giddens, A. (1998). La constitución de la sociedad, bases para la teoría de la estructuración. Buenos Aires: Amorrortu Editores. Giddens, A. (2001). Sociología. Madrid: Alianza. Gilovich, T., Griffin, D., & Kahneman, D. (Eds.). (2002). Heuristics and Biases: The Psychology of Intuitive Judgment. New York: Cambridge Univ. Press. Goffman, E. (1974). Frame Analysis: An Essay on the Organization of Experience. New York: Harper & Row. Goffman, E. (1979). Relaciones en público. Madrid: Alianza Editorial. Jenkins, R. (1996). Theorising social identity. In Social Identity (pp. 19-28). Londres: Routledge. Maffesoli, M. (2003). Tribalismo posmoderno. De la identidad a las identificaciones. In A. Chichu, Sociología de la identidad (pp. 223-242). Mexico: Universidad Autónoma Metropolitana. Slovic, P., Finucane, M., Perers, E., & MacGregor, D. (2002). Heuristics and Biases: The Psychology of Intuitive Judgment. In T. Gilovich, D. Griffin, & D. Kahneman (Eds.). New York: Cambridge Univ. Press. Watkins, J. W. (1976). La filosofía de la explicación social "Tipos ideales y expliacación histórica". Mexico: Fondo de Cultura Económica.
    • 45. contact & follow: www.twitter/norakarina www.slideshare.net/nors www.facebook.com/nora karina aguilar rendón

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