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Lean Startups
 

Lean Startups

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    Lean Startups Lean Startups Presentation Transcript

    • LEAN Startups: a primer
      Learn
      Entrepreneurial
      Agility
      Now!
    • the “Lean” movement
      … just a few key names:
      Eric Ries
      Steve Blank
      Dave McClure and other cool cats
      …BUT… Is this really that new?
      Isn’t this what smart entrepreneurs ALREADY do? How smart entrepreneurs ALREADY think?
    • A few quick thoughts…
      “Lean” doesn’t mean cheap.. It means FAST
      “Lean” could just as easily be called “Learn”!
      WHEN to be Lean?
      Extreme uncertainty
      Significant ambiguity (Type III errors)
      Startups – scalable startups
      Social / Sustainable / BOTP
      New Product Development / Tech Transfer
    • What is a “Startup”..really?
      A startup is simply the vehicle for figuring out a sustainable, repeatable, scalablebusiness model
      This is no time for a business plan… takes very different planning (and thinking)
      Finding your Scalable Business Model:
      Test each critical assumption in your model
      Measure (qual & quant) ruthlessly
      “Pivot” quickly
      Iterate
    • Minimize TOTAL time through the loop
      IDEAS
      LEARN
      BUILD
      DATA
      CODE
      MEASURE
      Source: Eric Ries, The Lean Startup
    • “Failing fast” is also a misnomer – “fail FORWARD” which means…
      Better your assumptions fail… than your biz
      Forces attention on Value (benefits>>features)
      Build  Test/Measure  Learn (L,R,R)
    • What’s a Business Model?
      Three key questions to answer – identify all key assumptions for each:
      1) Value Proposition
      2) Value Delivery
      3) Value Capture
    • The Process
      from Steve Blank: The search (SBM) we can call “Customer Development”
      Implementing SBM = “Agile Development”
    • Build  Measure  Learn
      BUILD: Identify & Test
      Minimum Feature Set
      Minimum Viable Product (MVP)
      MEASURE:
      Find out what customers love… and especially hate(Kathy Sierra vs Dave McClure)
      LISTEN! (to your metrics & your customers)
      LEARN:
      Pivot quickly & decisively
    • Implications for us?
      “Lean” epitomizes entrepreneurial mindset
      [VERY different, BT: Assume & embrace uncertainty & ambiguity!]
      Applies to any high-uncertainty/ambiguity situation
      Social ventures, tech transfer, NPD
      Mindset focuses on:
      Benefits, not features… (not ‘inventors syndrome’)
      Value proposition & value delivery co-evolve
      Customer, et al. as true partner
      Iterative, Co-Evolving Process
      Not exactly a stage-gate (eg, early Goldsmith)
      WAIT! (expert mentoring)
    • More implications…
      New insights into expert entrepreneurial mindset
      neededby mentors, ecosytem
      Experiential = Essential (>>hands-on)
      Incubating   Immersion
      Startup Weekend
      Nebula Shift model
      Counseling   Mentoring
      TechStars, Accelerators
      Celebrate & Educate! (TechBoise, ESTech, ITC)
    • for more info…
      The Gurus:
      Eric Ries
      (@ericries, www.startuplessonslearned.com)
      Steve Blank (@sgblank, www.steveblank.com)
      www.sllconf.com
      Local Lean Fanatics, er, Aficionados, well…Fanatics:
      Kevin Donaldson (@kevnd, kdonaldson@balihoo.com )
      Norris Krueger (@entrep_thinking, norris.krueger@gmail.com)
      Jason Christensen (@jasonc411)
      Eric Shaver (@ericshaver)