Lean slides 2011 nciia v2
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Lean slides 2011 nciia v2

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Prez at 2001 NCIIA- REE Open 2011 conference -- the very best at entrep education & student-centric technology commercialization (especially sustainable tech) Also the Open Minds 2011 competition ...

Prez at 2001 NCIIA- REE Open 2011 conference -- the very best at entrep education & student-centric technology commercialization (especially sustainable tech) Also the Open Minds 2011 competition (the very best student teams with world-saving techs -whoa!)

key links:
Conf sked = http://open2011.sched.org/
Hosts: http://www.nciia.org/ & http://stvp.stanford.edu

My modest contribution was an overview of the lean startup model prefaced with WHY it works -- how action changes thought. .and thought patterns, making lean practitioners better entrepreneurial thinkers. (And why events like Startup Weekend are such brain-changers!)

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Lean slides 2011 nciia v2 Lean slides 2011 nciia v2 Presentation Transcript

  • Bildungs-Brandstifter: A Primer
      • Finnish: koulutus tuhopolttaja?
      • Spanish: Incendario educativo?
      • French: Pyromane éducation?
      • Easier still... Swede: pedagogiska arsonist
    • Yeats? Plutarch Hudnut! ( @BOPreneur)
      • One more... at too many universities:
      • Troublemaker? ;)
          • p.s.hashtag #RedShoesRevolution!
  • Obligatory title slide ;)
    • Accelerating Ideas into Reality:
    • The most (?) important lessons of the “lean startup” phenomenon
    • Norris Krueger, PhD, B-B.
      • Entrepreneurship Northwest
      • External Fellow, Max Planck Institute
        • @entrep_thinking, LinkedIn, Facebook
        • norris.krueger@@gmail.com
  • Action into Thought?
    • Two key objectives in this short window
      • #1: If learning is cognitive change, what exactly does that mean? How does it happen in our heads? And... how can we accelerate it?
      • #2: A primer on the Lean Startup model & how it encourages entrepreneurial thinking through action
  • Moving from novice toward expert
    • Intent... or Informed Intent
    • Incremental versus Transformational
    • So how do we do it?
  • Transformative Learning
    • There is excellent theory to support
      • Constructivism
      • Mental prototyping, role identity
      • Cognitive developmental psych
      • Cognitive & social neuroscience
    • There is excellent empirical evidence
      • Even in entrepreneurial settings!
      • Changes in key mental prototypes
        • And a lot more data about to be released
        • 2011: ISEEO, GUESSS; 2012: Neergaard
  • Keys to Transformative Learning
    • “ Book Throwing”
      • Constructivist versus Behaviorist
      • Entrep educators have always been constructivistic (cue Voltaire)
    • Neuro-entrepreneurship? *
      • Neuroplasticity
      • Emotions
      • Deep beliefs (Neo, take the...)
    • Centrality of Action
    • * if curious http://www.slideshare.net/norriskrueger/icsb-2010-neuroentrepreneurship
  • Accelerating Learning
    • Problem-Based Learning (“authentic” questions)
    • Two overlapping themes -we have heard much about this conference!
    • IMMERSION – Action before thinking
    • MENTORING – Learn the right lessons
      • Expert mentors
      • Peer mentors
  • LEAN Startups: a primer L earn E ntrepreneurial A gility N ow!
  • the “Lean” movement
    • … just a few key names:
    • Eric Ries
    • Steve Blank
    • Dave McClure and other cool cats
    • … BUT… Is this really that new?
    • Isn’t this what smart entrepreneurs ALREADY do? How smart entrepreneurs ALREADY think?
    • And how the best educators already work?
  • What is a “Startup”..really?
    • A startup is simply the vehicle for figuring out a sustainable, repeatable, scalable business model
    • This is no time for a business plan… takes very different planning (and thinking)
    • Finding your Scalable Business Model:
      • Test each critical assumption in your model
      • Measure (qual & quant) ruthlessly
      • “ Pivot” quickly
      • Iterate
  • A few quick thoughts…
    • “ Lean” doesn’t mean cheap.. It means FAST
    • “ Lean” could just as easily be called “Learn”!
    • WHEN to be Lean?
    • Extreme uncertainty
    • Significant ambiguity (Type III errors)
    • Startups – scalable startups
    • Social / Sustainable / BOTP
    • New Product Development
  • The Process
    • from Steve Blank: The search (SBM) we can call “Customer Development”
    • Implementing SBM = “Agile Development”
  • Minimize TOTAL time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
  • Build  Measure  Learn
        • BUILD: Identify & Test
    • Minimum Feature Set
    • Minimum Viable Product (MVP)
        • MEASURE:
    • Find out what customers love… and especially hate (Kathy Sierra vs Dave McClure)
    • LISTEN! (to your metrics & your customers)
        • LEARN :
    • Pivot quickly & decisively
    • “ Failing fast” is also a misnomer – “fail FORWARD” which means…
    • Better your assumptions fail… than your biz
    • Disrupts the “Inventor Mentality” -
      • forces attention on Value (benefits>>features)
    • Build  Test/Measure  Learn (  L,R,R)
    • Get Out of the *%^$#@ Building!
  • What’s a Business Model?
    • Three key questions to answer – identify all key assumptions for each:
      • 1) Value Proposition
      • 2) Value Delivery
      • 3) Value Capture
      • (but how do we get started??)
  • Www.businessmodelgeneration.com
  • Implications for us?
    • “ Lean” epitomizes entrepreneurial mindset
      • [Entrepreneurial thinking opposite of BT:
      • Assume & embrace uncertainty & ambiguity!]
    • Mindset focuses on:
      • Benefits, not features… (not ‘inventors syndrome’)
      • Value proposition & value delivery co-evolve
      • Customer, et al. as true partner
    • Iterative, Co-Evolving Process
      • Not exactly a stage-gate (eg, early Goldsmith)
      • BUT... WAIT*! (expert mentoring)
      • * to B uild U seful T echnology requires understanding W e're A ll I n this T ogether
  • More implications…
    • New insights into expert entrepreneurial mindset ( needed by mentors, ecosytem)
    • Experiential = Essential (>>hands-on)
    • Problem-Based Learning
    • Incubating   Immersion
      • Startup Weekend
      • AND???? I want YOUR ideas (& your counterexamples)
    • Counseling   Mentoring
      • TechStars, Accelerators (Y-Combinator)
  • Still more implications…
    • Why business plan contests underachieve..
    • Biz MODEL competition (Nathan Furr, BYU)
    • Trickier, takes longer for physcial products (see SW Tulsa for parternship w/ FabLab!)
    • UT-Austin's Idea to Product – national & global [www.IdeaToProduct.org]
    • p.s. Celebrate & Educate!
  • for more info…
    • The 'Lean' Gurus & Key Links :
    • Eric Ries (@ericries, www.startuplessonslearned.com )
    • Steve Blank (@sgblank, www.steveblank.com )
    • Alex Osterwalder (@business_design)
    • WATCH THIS!! http://goo.gl/DyqRv
    • www.StartupWeekend.org
    • www.TechStars.org
    • Www.gewusa.org ; www.unleashingideas.org
    • Www.ideatoproduct.org (Idea to Product)
  • for more info…
    • Key Dates?
    • Lean : May 23, 2011 – SLL 2011 (likely simulcast)
    • Www.sllconf.org [tons of slides & videos)
    • + BYU's contest (early 2012?)
    • SW : Startup Weekends
    • I2P: (Steve Nichols, UT-Austin)
    • GEW : Mid/late November 2012
    • Or... just ping me
    • Norris Krueger (@entrep_thinking,
    • norris.krueger@@gmail.com
  • One exercise: Get Out of the *%^$#@ Building!
    • Form pairs
    • Group into sets of four pairs, numbered 1-4.
    • #1 is the Brilliant Entrepreneur
    • #2-#4 are Demanding Customers/Clients
    • #1 specifies a product/service then makes plausible assumption in each canvas category then...
    • In turn, asks #2, #3, #4 separately for feedback –>“Customers” give plausible but DISconfirming feedback
    • #1 pivots (can integrate with SRI's model)