Lean slides 2011 nciia v2


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Prez at 2001 NCIIA- REE Open 2011 conference -- the very best at entrep education & student-centric technology commercialization (especially sustainable tech) Also the Open Minds 2011 competition (the very best student teams with world-saving techs -whoa!)

key links:
Conf sked = http://open2011.sched.org/
Hosts: http://www.nciia.org/ & http://stvp.stanford.edu

My modest contribution was an overview of the lean startup model prefaced with WHY it works -- how action changes thought. .and thought patterns, making lean practitioners better entrepreneurial thinkers. (And why events like Startup Weekend are such brain-changers!)

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Lean slides 2011 nciia v2

  1. 1. Bildungs-Brandstifter: A Primer <ul><ul><li>Finnish: koulutus tuhopolttaja? </li></ul></ul><ul><ul><li>Spanish: Incendario educativo? </li></ul></ul><ul><ul><li>French: Pyromane éducation? </li></ul></ul><ul><ul><li>Easier still... Swede: pedagogiska arsonist </li></ul></ul><ul><li>Yeats? Plutarch Hudnut! ( @BOPreneur) </li></ul><ul><ul><li>One more... at too many universities: </li></ul></ul><ul><ul><li>Troublemaker? ;) </li></ul></ul><ul><ul><ul><ul><li>p.s.hashtag #RedShoesRevolution! </li></ul></ul></ul></ul>
  2. 2. Obligatory title slide ;) <ul><li>Accelerating Ideas into Reality: </li></ul><ul><li>The most (?) important lessons of the “lean startup” phenomenon </li></ul><ul><li>Norris Krueger, PhD, B-B. </li></ul><ul><ul><li>Entrepreneurship Northwest </li></ul></ul><ul><ul><li>External Fellow, Max Planck Institute </li></ul></ul><ul><ul><ul><li>@entrep_thinking, LinkedIn, Facebook </li></ul></ul></ul><ul><ul><ul><li>norris.krueger@@gmail.com </li></ul></ul></ul>
  3. 3. Action into Thought? <ul><li>Two key objectives in this short window </li></ul><ul><ul><li>#1: If learning is cognitive change, what exactly does that mean? How does it happen in our heads? And... how can we accelerate it? </li></ul></ul><ul><ul><li>#2: A primer on the Lean Startup model & how it encourages entrepreneurial thinking through action </li></ul></ul>
  4. 4. Moving from novice toward expert <ul><li>Intent... or Informed Intent </li></ul><ul><li>Incremental versus Transformational </li></ul><ul><li>So how do we do it? </li></ul>
  5. 5. Transformative Learning <ul><li>There is excellent theory to support </li></ul><ul><ul><li>Constructivism </li></ul></ul><ul><ul><li>Mental prototyping, role identity </li></ul></ul><ul><ul><li>Cognitive developmental psych </li></ul></ul><ul><ul><li>Cognitive & social neuroscience </li></ul></ul><ul><li>There is excellent empirical evidence </li></ul><ul><ul><li>Even in entrepreneurial settings! </li></ul></ul><ul><ul><li>Changes in key mental prototypes </li></ul></ul><ul><ul><ul><li>And a lot more data about to be released </li></ul></ul></ul><ul><ul><ul><li>2011: ISEEO, GUESSS; 2012: Neergaard </li></ul></ul></ul>
  6. 6. Keys to Transformative Learning <ul><li>“ Book Throwing” </li></ul><ul><ul><li>Constructivist versus Behaviorist </li></ul></ul><ul><ul><li>Entrep educators have always been constructivistic (cue Voltaire) </li></ul></ul><ul><li>Neuro-entrepreneurship? * </li></ul><ul><ul><li>Neuroplasticity </li></ul></ul><ul><ul><li>Emotions </li></ul></ul><ul><ul><li>Deep beliefs (Neo, take the...) </li></ul></ul><ul><li>Centrality of Action </li></ul><ul><li>* if curious http://www.slideshare.net/norriskrueger/icsb-2010-neuroentrepreneurship </li></ul>
  7. 7. Accelerating Learning <ul><li>Problem-Based Learning (“authentic” questions) </li></ul><ul><li>Two overlapping themes -we have heard much about this conference! </li></ul><ul><li>IMMERSION – Action before thinking </li></ul><ul><li>MENTORING – Learn the right lessons </li></ul><ul><ul><li>Expert mentors </li></ul></ul><ul><ul><li>Peer mentors </li></ul></ul>
  8. 8. LEAN Startups: a primer L earn E ntrepreneurial A gility N ow!
  9. 9. the “Lean” movement <ul><li>… just a few key names: </li></ul><ul><li>Eric Ries </li></ul><ul><li>Steve Blank </li></ul><ul><li>Dave McClure and other cool cats </li></ul><ul><li>… BUT… Is this really that new? </li></ul><ul><li>Isn’t this what smart entrepreneurs ALREADY do? How smart entrepreneurs ALREADY think? </li></ul><ul><li>And how the best educators already work? </li></ul>
  10. 10. What is a “Startup”..really? <ul><li>A startup is simply the vehicle for figuring out a sustainable, repeatable, scalable business model </li></ul><ul><li>This is no time for a business plan… takes very different planning (and thinking) </li></ul><ul><li>Finding your Scalable Business Model: </li></ul><ul><ul><li>Test each critical assumption in your model </li></ul></ul><ul><ul><li>Measure (qual & quant) ruthlessly </li></ul></ul><ul><ul><li>“ Pivot” quickly </li></ul></ul><ul><ul><li>Iterate </li></ul></ul>
  11. 11. A few quick thoughts… <ul><li>“ Lean” doesn’t mean cheap.. It means FAST </li></ul><ul><li>“ Lean” could just as easily be called “Learn”! </li></ul><ul><li>WHEN to be Lean? </li></ul><ul><li>Extreme uncertainty </li></ul><ul><li>Significant ambiguity (Type III errors) </li></ul><ul><li>Startups – scalable startups </li></ul><ul><li>Social / Sustainable / BOTP </li></ul><ul><li>New Product Development </li></ul>
  12. 12. The Process <ul><li>from Steve Blank: The search (SBM) we can call “Customer Development” </li></ul><ul><li>Implementing SBM = “Agile Development” </li></ul>
  13. 13. Minimize TOTAL time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
  14. 14. Build  Measure  Learn <ul><ul><ul><li>BUILD: Identify & Test </li></ul></ul></ul><ul><li>Minimum Feature Set </li></ul><ul><li>Minimum Viable Product (MVP) </li></ul><ul><ul><ul><li>MEASURE: </li></ul></ul></ul><ul><li>Find out what customers love… and especially hate (Kathy Sierra vs Dave McClure) </li></ul><ul><li>LISTEN! (to your metrics & your customers) </li></ul><ul><ul><ul><li>LEARN : </li></ul></ul></ul><ul><li>Pivot quickly & decisively </li></ul>
  15. 15. <ul><li>“ Failing fast” is also a misnomer – “fail FORWARD” which means… </li></ul><ul><li>Better your assumptions fail… than your biz </li></ul><ul><li>Disrupts the “Inventor Mentality” - </li></ul><ul><ul><li>forces attention on Value (benefits>>features) </li></ul></ul><ul><li>Build  Test/Measure  Learn (  L,R,R) </li></ul><ul><li>Get Out of the *%^$#@ Building! </li></ul>
  16. 16. What’s a Business Model? <ul><li>Three key questions to answer – identify all key assumptions for each: </li></ul><ul><ul><li>1) Value Proposition </li></ul></ul><ul><ul><li>2) Value Delivery </li></ul></ul><ul><ul><li>3) Value Capture </li></ul></ul><ul><ul><li>(but how do we get started??) </li></ul></ul>
  17. 17. Www.businessmodelgeneration.com
  18. 18. Implications for us? <ul><li>“ Lean” epitomizes entrepreneurial mindset </li></ul><ul><ul><li>[Entrepreneurial thinking opposite of BT: </li></ul></ul><ul><ul><li>Assume & embrace uncertainty & ambiguity!] </li></ul></ul><ul><li>Mindset focuses on: </li></ul><ul><ul><li>Benefits, not features… (not ‘inventors syndrome’) </li></ul></ul><ul><ul><li>Value proposition & value delivery co-evolve </li></ul></ul><ul><ul><li>Customer, et al. as true partner </li></ul></ul><ul><li>Iterative, Co-Evolving Process </li></ul><ul><ul><li>Not exactly a stage-gate (eg, early Goldsmith) </li></ul></ul><ul><ul><li>BUT... WAIT*! (expert mentoring) </li></ul></ul><ul><ul><li>* to B uild U seful T echnology requires understanding W e're A ll I n this T ogether </li></ul></ul>
  19. 19. More implications… <ul><li>New insights into expert entrepreneurial mindset ( needed by mentors, ecosytem) </li></ul><ul><li>Experiential = Essential (>>hands-on) </li></ul><ul><li>Problem-Based Learning </li></ul><ul><li>Incubating   Immersion </li></ul><ul><ul><li>Startup Weekend </li></ul></ul><ul><ul><li>AND???? I want YOUR ideas (& your counterexamples) </li></ul></ul><ul><li>Counseling   Mentoring </li></ul><ul><ul><li>TechStars, Accelerators (Y-Combinator) </li></ul></ul>
  20. 20. Still more implications… <ul><li>Why business plan contests underachieve.. </li></ul><ul><li>Biz MODEL competition (Nathan Furr, BYU) </li></ul><ul><li>Trickier, takes longer for physcial products (see SW Tulsa for parternship w/ FabLab!) </li></ul><ul><li>UT-Austin's Idea to Product – national & global [www.IdeaToProduct.org] </li></ul><ul><li>p.s. Celebrate & Educate! </li></ul>
  21. 21. for more info… <ul><li>The 'Lean' Gurus & Key Links : </li></ul><ul><li>Eric Ries (@ericries, www.startuplessonslearned.com ) </li></ul><ul><li>Steve Blank (@sgblank, www.steveblank.com ) </li></ul><ul><li>Alex Osterwalder (@business_design) </li></ul><ul><li>WATCH THIS!! http://goo.gl/DyqRv </li></ul><ul><li>www.StartupWeekend.org </li></ul><ul><li>www.TechStars.org </li></ul><ul><li>Www.gewusa.org ; www.unleashingideas.org </li></ul><ul><li>Www.ideatoproduct.org (Idea to Product) </li></ul>
  22. 22. for more info… <ul><li>Key Dates? </li></ul><ul><li>Lean : May 23, 2011 – SLL 2011 (likely simulcast) </li></ul><ul><li>Www.sllconf.org [tons of slides & videos) </li></ul><ul><li>+ BYU's contest (early 2012?) </li></ul><ul><li>SW : Startup Weekends </li></ul><ul><li>I2P: (Steve Nichols, UT-Austin) </li></ul><ul><li>GEW : Mid/late November 2012 </li></ul><ul><li>Or... just ping me </li></ul><ul><li>Norris Krueger (@entrep_thinking, </li></ul><ul><li>norris.krueger@@gmail.com </li></ul>
  23. 23. One exercise: Get Out of the *%^$#@ Building! <ul><li>Form pairs </li></ul><ul><li>Group into sets of four pairs, numbered 1-4. </li></ul><ul><li>#1 is the Brilliant Entrepreneur </li></ul><ul><li>#2-#4 are Demanding Customers/Clients </li></ul><ul><li>#1 specifies a product/service then makes plausible assumption in each canvas category then... </li></ul><ul><li>In turn, asks #2, #3, #4 separately for feedback –>“Customers” give plausible but DISconfirming feedback </li></ul><ul><li>#1 pivots (can integrate with SRI's model) </li></ul>