Impact of Entrepreneurship Training
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Impact of Entrepreneurship Training

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Great discussion this year at the Babson Entrepreneurship Research Conference

Great discussion this year at the Babson Entrepreneurship Research Conference

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  • 1. Revisiting the Cognitive Developmental Trajectory of Entrepreneurship... ...The Role of Critical Developmental Experiences ...and the REAL question? Norris Krueger ( [email_address] ; @entrep_thinking) Helle Neergaard (Aarhus; hen@asb.dk) BCERC 2011
  • 2. Key Questions?
    • If we want to understand how we learn to think like entrepreneurs, don't we need to know...
    • What IS this “entrepreneurial” mindset anyway?
    • Conceptually?
    • Measurably?
    • Concisely & robustly measurable?
  • 3. Key Mechanisms
    • What truly induces transformative learning?
    • Key developmental experiences?
    • What do entrepreneurship classes actually do ?
  • 4. Two Ways to Learn Behavioristic - fill the bucket -define the buckets Constructivistic - light the fire (or fan it!) - assume knowledge structures evolve (often discontinuously)
  • 5. Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in what we know (content) Change in how we know it (knowledge structures) Change in Deep Beliefs
  • 6. A little background
    • Is it about intentions? If not.. what else?
    Perceived Social Norms Personal Desirability Perceived Self-Efficacy Perceived Collective Efficacy Perceived Desirability Perceived Feasibility INTENTIONS Precipitating Event PERCEPTION of OPPORTUNITY Action
  • 7. A little background, part 2
    • Informed Intent?
    • Expert intent??
    • Experiential!
  • 8. BILDUNGS-BRANDSTIFTER? Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in what we know (content) Change in how we know it (knowledge structures) Change in Deep Beliefs
  • 9. A little background, part 3
    • Have we really nailed down what “entrepreneurial mindset” looks like?
    • Sounds like?
    • (Smells like?)
    • But maybe a few thoughts...
  • 10. Thoughts? Which are the hardest to change? (More important for here... what can we measure?)
    • * Seeing opportunities
    • * Seeing self as entrepreneur (role identity)
    • Strategic thinking
    • Dot-connecting / pattern recognition
    • Effectual thinking (bricolage, improv)
    • Optimist (attributional)
    • Metacognition
    • Counterfactual thinking
    • Bias for action (vs. FoF!)
    • Value creation as sine qua non ( Market-pull?)
  • 11. So what IS this “entrepreneurial mindset” anyway??
    • Thoughts? Which are the hardest to change?
      • (More important for here... what can we measure?)
    • Seeing opportunities
    • Seeing self as entrepreneur (role identity)
    • Strategic thinking
    • Dot-connecting / pattern recognition
    • Effectual thinking (bricolage, improv)
    • Optimist (attributional)
    • Metacognition
    • Counterfactual thinking
    • Bias for action (vs. FoF!)
    • Value creation as sine qua non ( Market-pull?)
  • 12. A little background, part 4
    • Opportunities
      • Seeing opportunities; Acting on opportunities
    • Intent and...
      • its correlates (PF, PD, SN, self-efficacy)
    • Optimism (a la Seligman)
    • Expert script?
    • Role Identity / Mental Prototypes
  • 13. “ concise, robust”...
    • Opportunities presented for ALL of us
    • Experiential >> Non-experiential
    • So how would YOU assess impact?
  • 14. Research Design
    • Pre / post
    • 1-day full-immersion 'boot camp' experiences
    • Assess impact: Intense events; Key measures
    • Intent (intent, correlates)
    • Optimism (“What's the One Thing... ?”)
    • Script cues
    • Role Id
  • 15. Measures
    • Intent
      • Intent, correlates (PD, PF, SN)
    • Optimism
      • content analyze “What's the One Thing... ?”
    • Script cues
      • Short version of Mitchell's 'cue' instrument
    • Role Identity / Mental Prototype
      • “ Draw me a picture...”
  • 16. Sample & Hurdles
    • Two boot camps (PI not presenting), N =20, 24
    • 28 M, 16 F
    • Mostly mid-20s, predominantly non-minority
    • Intent, optimism, administered pre/post
    • Script measure pre or post
    • Picture pre or post plus change
  • 17. Intent (Changes in) PRE POST Intent (0-100) 54 56 (women only) 56 63 Perceived Feasibility 58 63 Perceived Desirability 69 72 (ns) (std dev) 11.0 17.7 Social Norms 44 53 (n.s.)
  • 18. Optimism (Seligman-style) PRE POST B/F Barrier ? Facilitator Barrier ? Facilitator 21 11 12 19 10 15 E vs I? External ? Internal External ? Internal 22 9 13 19 8 17
  • 19. Script Cues PRE POST 5/12 7/12
  • 20. Pictures
    • Still W-I-P
    • Techies can't draw? ;)
    • Self-described changes
      • “ More me”
      • “ More specific AND more inclusive”
  • 21. Conclusions/Discussions
    • Immersion events appear to change mindset
    • Measures are promising but need work
    • Need to check back for stickiness
    • Other experiential exercises
    • NON-experiential activities, even“anti-experiential”? ;)
    • What have I missed??
    • Again... how would YOU measure mindset change?
  • 22. Triangulation and MORE Opportunities
    • ISEEO – experimental approach
    • GUESSS –-> N > 86,000?
    • Neergaard - action research
    • + GEW
    • TED-ED??
  • 23. Contact info
    • Norris Krueger
    • ( [email_address] ;
    • @entrep_thinking)
    • Helle Neergaard
    • ( [email_address] )
    • plus Facebook, LinkedIn
  • 24. YES NO LOGIN    /    REGISTER www.StartupWeekend.org http://globalstartupbattle.com/wildcard/
  • 25. This is your brain on unfairness (ultimatum game?)