0
Everything (New) I Know About
Entrepreneurial Cognition...
I Learned from Social & Sustainable
Entrepreneurs
Norris Kruege...
Ultimatum games:
This is your brain on unfairness
2
Entrepreneurial Cognition
State of the Art?
“Entrepreneurial Intentions Are Dead; Long
Live Entrepreneurial Intentions”
Re...
Perceptions
Filters and Metaphors
Mental Prototyping
Nexus is not between orthogonals
Add dynamism and....
Cool Research Q...
How Many of You?
Did I make you do Venn diagram exercise?
It's about mental models...
Mental prototypes.
When I say “oppor...
Deep Beliefs?
Attributions of Causality
Optimism? [PLMQ!]
Show of hands....
Effort or Ability?
Effort or External Forces?
...
Seeing Opportunities
How does social entrepreneurship affect the
Created-Discovered debate?
We know that opportunities are...
8
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
Growing Very Fast
Not Growing
Competing on Quality
Competing on Price
High Tech
Lo...
So What?
Welpe & Grichnik experiments:
Ss think & act differently depending on
envisioned opportunity -social or economic
...
You'll be shocked to learn....
The Intentions Model
Cool Research Questions:
Differences in barriers? Social norms??
Action
Perceived
Social Norms
Person...
Dynamics
Cool Research Question:
Differences in Commitment?
Bagozzi
Decision
Process
Importance
Decision
Process
Effort
Investment
Decision
Process
Confidence
Goal
Feasibility
Percei...
Emotions & Affect
Emotions (PANAS scales)
Affect (not the same)
Fear of Failure?
Passion
PASSION!!
Harmonious vs. Obsessive
Inventors Syndrome?
Cool Research Question:
Do social entrepreneurs exhibit inv...
Learning
Emotion & Affect: Inherent in transformative
learning, deep cognitive change
Cool Research Question:
Social entre...
s: 17
es: 14,007
How can I help YOU get
involved?
www.StartupWeekend.org
Global Entrepreneurship Week
Nov 15-22
www.UnleashingIdeas.org
(How can I help YOU get involved?)
Neuroscience?
Sahakian experiment: 'Hot' versus 'cold' cognition
Cool Research Question:
Compare social & economic entrepr...
Contact us!
 Norris
 norris.krueger@gmail.com
 @entrep_thinking
 also LinkedIn, Facebook
 Theresa
 michl@lmu.de
 Di...
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2010 nyu1pdf

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from 2010 NYU Satter conference --

what have we learned about the cognition psychology of entrepreneurship from observing social entrepreneurs?

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Transcript of "2010 nyu1pdf"

  1. 1. Everything (New) I Know About Entrepreneurial Cognition... I Learned from Social & Sustainable Entrepreneurs Norris Krueger, Entrepreneurship Northwest Theresa Michl, Munich School of Management Dianne Welsh, UNC Greensboro
  2. 2. Ultimatum games: This is your brain on unfairness 2
  3. 3. Entrepreneurial Cognition State of the Art? “Entrepreneurial Intentions Are Dead; Long Live Entrepreneurial Intentions” Review, The Cognitive Psychology of the Entrepreneur, International Handbook of Entrepreneurship Research (Acs & Audretsch, eds, 2010)
  4. 4. Perceptions Filters and Metaphors Mental Prototyping Nexus is not between orthogonals Add dynamism and.... Cool Research Question(?): How do social opportunities affect the entrepreneurs' mental models?
  5. 5. How Many of You? Did I make you do Venn diagram exercise? It's about mental models... Mental prototypes. When I say “opportunity” what things fit that image.. and what doesn't? Cool Research Question: For social/sustainable entrepreneurs, what's different about their mental prototypes?
  6. 6. Deep Beliefs? Attributions of Causality Optimism? [PLMQ!] Show of hands.... Effort or Ability? Effort or External Forces? Effort or Luck? Cool Research Question: Are Social Entrepreneurs More Optimistic than Other Entrepreneurs?
  7. 7. Seeing Opportunities How does social entrepreneurship affect the Created-Discovered debate? We know that opportunities are INHERENTLY multi-dimensional; multi-criteria decision making (MCDM) is the norm Think triple bottom line?
  8. 8. 8
  9. 9. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Growing Very Fast Not Growing Competing on Quality Competing on Price High Tech Low Tech Seeking new product markets Defending existing product markets Funded through external capital Funded internally Seeking strong financial performance Not placing a high priority on financial performane Not emphasizing social responsibility Consciously focusing on being socially sustainable Intentionally seeking to be environmentally sustainable Not emphasizing environmental sustainability Competitive Conditions are chaiging rapidly Competitive conditions are stable 9
  10. 10. So What? Welpe & Grichnik experiments: Ss think & act differently depending on envisioned opportunity -social or economic Michl, et al. experiments: Ss' decision making highly influenced by envisioned opportunity Cool Research Question: What does the opportunity space really look like? And what drives it? (& what experiments should we do??)
  11. 11. You'll be shocked to learn....
  12. 12. The Intentions Model Cool Research Questions: Differences in barriers? Social norms?? Action Perceived Social Norms Personal Desirability Perceived Self-Efficacy Perceived Collective Efficacy Perceived Desirability Perceived Feasibility INTENTIONS Precipitating Event PERCEPTION of OPPORTUNITY
  13. 13. Dynamics Cool Research Question: Differences in Commitment?
  14. 14. Bagozzi Decision Process Importance Decision Process Effort Investment Decision Process Confidence Goal Feasibility Perceived Behavioral control Goal Desire Goal Intention Implement- ation Desire Implement- ation Intention Plan Enactment Positive Anticipated Emotions Negative Anticipated emotions Attitude Subjective Norms Goal Realization
  15. 15. Emotions & Affect Emotions (PANAS scales) Affect (not the same) Fear of Failure?
  16. 16. Passion PASSION!! Harmonious vs. Obsessive Inventors Syndrome? Cool Research Question: Do social entrepreneurs exhibit inventors syndrome?
  17. 17. Learning Emotion & Affect: Inherent in transformative learning, deep cognitive change Cool Research Question: Social entrepreneurship unique driver of deep cognitive change? Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in what we know (content) Change in how we know it (knowledge structures) Change in Deep Beliefs
  18. 18. s: 17 es: 14,007 How can I help YOU get involved? www.StartupWeekend.org
  19. 19. Global Entrepreneurship Week Nov 15-22 www.UnleashingIdeas.org (How can I help YOU get involved?)
  20. 20. Neuroscience? Sahakian experiment: 'Hot' versus 'cold' cognition Cool Research Question: Compare social & economic entrepreneurs? OR... what might be better?? Cool Research Question: Role of affect in decision making? (Michl experiments)
  21. 21. Contact us!  Norris  norris.krueger@gmail.com  @entrep_thinking  also LinkedIn, Facebook  Theresa  michl@lmu.de  Dianne  dhwelsh@uncg.edu
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