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from 2010 NYU Satter conference -- …

from 2010 NYU Satter conference --

what have we learned about the cognition psychology of entrepreneurship from observing social entrepreneurs?

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  • 1. Everything (New) I Know About Entrepreneurial Cognition... I Learned from Social & Sustainable Entrepreneurs Norris Krueger, Entrepreneurship Northwest Theresa Michl, Munich School of Management Dianne Welsh, UNC Greensboro
  • 2. Ultimatum games: This is your brain on unfairness 2
  • 3. Entrepreneurial Cognition State of the Art? “Entrepreneurial Intentions Are Dead; Long Live Entrepreneurial Intentions” Review, The Cognitive Psychology of the Entrepreneur, International Handbook of Entrepreneurship Research (Acs & Audretsch, eds, 2010)
  • 4. Perceptions Filters and Metaphors Mental Prototyping Nexus is not between orthogonals Add dynamism and.... Cool Research Question(?): How do social opportunities affect the entrepreneurs' mental models?
  • 5. How Many of You? Did I make you do Venn diagram exercise? It's about mental models... Mental prototypes. When I say “opportunity” what things fit that image.. and what doesn't? Cool Research Question: For social/sustainable entrepreneurs, what's different about their mental prototypes?
  • 6. Deep Beliefs? Attributions of Causality Optimism? [PLMQ!] Show of hands.... Effort or Ability? Effort or External Forces? Effort or Luck? Cool Research Question: Are Social Entrepreneurs More Optimistic than Other Entrepreneurs?
  • 7. Seeing Opportunities How does social entrepreneurship affect the Created-Discovered debate? We know that opportunities are INHERENTLY multi-dimensional; multi-criteria decision making (MCDM) is the norm Think triple bottom line?
  • 8. 8
  • 9. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Growing Very Fast Not Growing Competing on Quality Competing on Price High Tech Low Tech Seeking new product markets Defending existing product markets Funded through external capital Funded internally Seeking strong financial performance Not placing a high priority on financial performane Not emphasizing social responsibility Consciously focusing on being socially sustainable Intentionally seeking to be environmentally sustainable Not emphasizing environmental sustainability Competitive Conditions are chaiging rapidly Competitive conditions are stable 9
  • 10. So What? Welpe & Grichnik experiments: Ss think & act differently depending on envisioned opportunity -social or economic Michl, et al. experiments: Ss' decision making highly influenced by envisioned opportunity Cool Research Question: What does the opportunity space really look like? And what drives it? (& what experiments should we do??)
  • 11. You'll be shocked to learn....
  • 12. The Intentions Model Cool Research Questions: Differences in barriers? Social norms?? Action Perceived Social Norms Personal Desirability Perceived Self-Efficacy Perceived Collective Efficacy Perceived Desirability Perceived Feasibility INTENTIONS Precipitating Event PERCEPTION of OPPORTUNITY
  • 13. Dynamics Cool Research Question: Differences in Commitment?
  • 14. Bagozzi Decision Process Importance Decision Process Effort Investment Decision Process Confidence Goal Feasibility Perceived Behavioral control Goal Desire Goal Intention Implement- ation Desire Implement- ation Intention Plan Enactment Positive Anticipated Emotions Negative Anticipated emotions Attitude Subjective Norms Goal Realization
  • 15. Emotions & Affect Emotions (PANAS scales) Affect (not the same) Fear of Failure?
  • 16. Passion PASSION!! Harmonious vs. Obsessive Inventors Syndrome? Cool Research Question: Do social entrepreneurs exhibit inventors syndrome?
  • 17. Learning Emotion & Affect: Inherent in transformative learning, deep cognitive change Cool Research Question: Social entrepreneurship unique driver of deep cognitive change? Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in what we know (content) Change in how we know it (knowledge structures) Change in Deep Beliefs
  • 18. s: 17 es: 14,007 How can I help YOU get involved? www.StartupWeekend.org
  • 19. Global Entrepreneurship Week Nov 15-22 www.UnleashingIdeas.org (How can I help YOU get involved?)
  • 20. Neuroscience? Sahakian experiment: 'Hot' versus 'cold' cognition Cool Research Question: Compare social & economic entrepreneurs? OR... what might be better?? Cool Research Question: Role of affect in decision making? (Michl experiments)
  • 21. Contact us!  Norris  norris.krueger@gmail.com  @entrep_thinking  also LinkedIn, Facebook  Theresa  michl@lmu.de  Dianne  dhwelsh@uncg.edu

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