marketamerica ®
The UnFranchise ®
Business Development System

Market America’s mission is to provide a system for
entrepreneurs to create an ongoing income, while
providing consumers worldwide with a better way to
shop. Through revolutionary technology and the power
of people, we are creating the economy of the future.
Headquartered in Greensboro, North Carolina

Founded in 1992, ma is a Product Brokerage and
Internet Marketing company that specializes in
One-to-One Marketing.

The company employs over 500 people globally with
international operations in the United States,
Australia, Canada, Hong Kong and Taiwan.

With more than 3 million customers and 180,000
Distributors and UnFranchise® Owners worldwide,
Market America has generated over $2.5 billion in
accumulated retail sales.

Since the company’s inception, individuals
have earned over $1.6 billion in commissions
and retail profits.

Through One-to-One Marketing, Market America
combines the Internet with the power of people —
creating the ultimate online destination.

We have revolutionized a brand-new industry,
setting a standard by which all other businesses are
measured — Built on Product. Powered by People.®

The 45-Year Plan
For every 100 people who reach the age of 65...
1% Wealthy
4% Financially Fit
5% Still Working
28% Dead
62% Flat Broke

The 45-Year Plan
Your options to earn additional income:
• Working more hours
• Get a second job
• Own your own business
• Franchise
• Investments
• Inheritance
• Going back to school
• Lottery

The 45-Year Plan
95 percent of people spend up to 45 years
of their lives making the other 5 percent
successful.
They work a plan for someone
else’s financial success — not
their own!

The 2- to 3-Year Plan
A Plan For Your Financial Success

The 2- to 3-Year Plan
The UnFranchise® Business Development System
Like a franchise:
• Systemization, standardization,
uniformity
• State-of-the-art management systems
• Merchandising and marketing tools
• Growing visibility
• Own multiple business locations
• Standardized training systems

The 2- to 3-Year Plan
The UnFranchise® Business Development System
Unlike a franchise:
• No franchise fees
• No monthly royalties
• No territorial restrictions
• Start part time with flexible hours
• Minimal startup expenses plus
potential tax advantages
• Little risk

The 2- to 3-Year Plan
The UnFranchise® Business Development System
Two ways to earn income:
• Provide products
Service 10-15 Preferred Customers
Earn 30-1,000% gross retail profit
2) Time leveraging
Duplicate efforts
Develops & manages only 2 sales
and distribution organizations

Which would you prefer?
The 45-Year Plan The 2- to 3-Year Plan

marketamerica ®
A Product Brokerage Company
• Identifies the latest market-driven products
• Eliminates the burden of manufacturing
• Moves with the marketplace
• Does not rely solely on the sales of any one
product or service
Market America’s Mall Without Walls®
• 2,500 exclusive products and services
• Access to multibillion-dollar markets

marketamerica ®
Multibillion-Dollar Markets
Health & Nutrition Home & Garden
Anti-Aging Pet Care
Cosmetics Telecommunications
Personal Care Internet
Weight Management Auto Care

Exclusive ma Brands

Customizable Products

ma Health & Nutrition

ma Health & Nutrition

ma Health & Nutrition

ma Health & Nutrition

ma Health & Nutrition

ma Health & Nutrition

ma Health & Nutrition

ma Health & Nutrition

ma Health & Nutrition

ma nutraMetrix®

ma Weight Management

ma Anti-Aging

ma Anti-Aging

ma Anti-Aging

ma Cosmetics

ma Personal Care

ma Personal Care

ma Home & Garden

ma Pet Health

ma Auto Care

ma WebCenters
ma WebCenters

ma Voitel®
• Home phone
• Wireless service
• Broadband Cards for laptop
computers (USB Card)

marketamerica ®
An Internet Marketing Company
The Web Portal combined with Market America’s people
power provides the most efficient and friendliest
experience found anywhere on the Internet.

The Ultimate
Online Destination

The Web Portal
• Unlimited Shopping
• Powered by
• 2,500 Exclusive ma
Brands and Products
• Customer Rewards
Program
• E-mail, Blogs, Video, maTV
• News, Weather, Sports
• Entertainment
• Social Networking
• Custom Nutrition
Services
• Travel
• Gift Cards & Certificates
• 2,500 Partner Stores

marketamerica ®
Approximately every 10-20
years, a new marketing system
emerges as a better way of
distributing products to the
end consumer.

marketamerica ®
One-to-One Marketing
Creating the Economy of the Future
• New paradigm
• People hate to be sold, but love to buy
• Building share of customer: providing a greater
variety of products to a small portfolio of customers
• Match people to products and products to people
• High-tech & high-touch
• Giving customers exactly what they want
ma will be to One-to-One Marketing what McDonalds is
to franchising and what Microsoft is to computerization.

Five steps to building a successful
UnFranchise® Business
The UnFranchise Business Development System
is a proven plan for qualified individuals to
successfully attain financial independence.
1. Apply
2. Create
3. Qualify
4. Activate
5. Teach, Manage
& Support Others

Apply
Complete the Independent Distributor
Application and Agreement

Apply
Sales Representative UnFranchise Owner
• No Cost (Independent Distributor)
• Buy product at Distributor • Subscription Fee
Cost and earn gross retail • Buy product at Distributor Cost and
profit earn gross retail profit
• Participate in the Management
Performance Compensation Plan
(MPCP) and earn commissions

Apply
Your Subscription includes:
• Custom Web Portal • Powerline Magazine
• Online UnFranchise™ Business • Training and Seminar System
Account • Coaching and mentoring by
• Career Manual experienced UnFranchise™
• Getting Started Guide Owners
• Getting Started Audios

Create
Business Volume (BV) and
Incentive Business Volume (IBV)
• Business Volume (BV) is the unit value (points) assigned
to exclusive ma-branded products
• Incentive Business Volume (IBV) is the unit value
(points) assigned to any of our Partner Store brands
• BV and IBV are used to calculate commissions

Create
Ways to create BV and IBV:
• Personal Use • Transfer Buying/AutoShip
• Retail Sales • One-to-One Marketing
• Merchandising Systems – Building Share of Customer
– Web Portal
– Catalogs
– Product Cards

Building Share of Customer
10-15 Customers shopping regularly

Building Share of Customer
10-15 Customers shopping regularly
• Offer existing customers more products/services
through the Mall Without Walls™ and Web Portal
• Match products to people, and people to products
• maRewards program allows customers to get paid
for shopping

Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks

Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks
• Once your Business Development Center has been
qualified it will begin to accrue Business Volume (BV)
and Incentive Business Volume (IBV)
• The sooner you qualify, the sooner you will be eligible to
earn commissions and bonuses!

Activate
Personally sponsor and place one qualified
Independent Distributor in your left organization
and one qualified Independent Distributor in your
right organization

Activate
Q: Why just two sales and distribution
organizations?
A: The number 2 is the smallest multiplier
for the highest profit. Statistics show that
the average person successfully develops
2.8 organizations

Teach, Manage
& Support Others
Teach others how to Apply, Create, Qualify and Activate

People lead to people

People lead to more people

BV & IBV are generated as your organization expands

The system searches for BV & IBV to infinity
System Search System Search

Disclaimer
The income levels mentioned in the following presentation are for
illustration purposes only. They are not intended to represent the
income of a typical Market America Distributor, nor are they intended
to represent that any given Distributor will earn income in that
amount.
The success of any Market America Distributor will depend upon the
amount of hard work, talent, and dedication which he or she devotes
to building his or her Market America Business.
Canadian Distributors, if making an earnings claim, must disclose the
earnings of a typical Distributor. Please refer to the end of the printed
presentation of the UnFranchise® Management System to see the
Income Disclosure Chart. Canadian Distributors should convert
references of currency to Canadian dollars. Canadian Distributor
commissions will be converted weekly to Canadian dollars. The
conversion rate will be the exchange rate published by the Wall Street
Journal immediately preceding the commission process for each week
(typically the Tuesday of the week that a commission check is paid).

How Commissions are earned
BV & IBV commissions are paid weekly

How Commissions are earned
5,000 5,000
System Search
3,600 System Search
3,600
2,400 2,400
1,200 1,200
1,200 total BV from your left and right = $300 | 1,200 total IBV from your left and right = $300
2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300
3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300
5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600

How Commissions are earned
5,000 5,000
System Search
3,600 3,600
System Search
2,400 2,400
1,200 1,200
As your business organization grows, the frequency of
commissions earned increases until it occurs weekly

How Bonuses are earned
Every time you and any BDC in your left sales organisation plus any BDC
in your right sales organisation completes the BV commission cycle
in the same week, you receive a management bonus of $600!

Earn More Income
Open additional Business Development Centres
to increase your commissions
Weekly earnings
potential: $10,800

Master UnFranchise® Owner
Enables you to leverage your efforts by opening
multiple BDCs from the beginning
Put in twice the work for three times the pay!
Annual earnings potential: $561,600

You’re probably thinking,
“Can Market America work for me?”
I’m thinking,
“Are you right for Market America?”

One thing is certain —
If you don’t try anything, then everything will
stay the same
Before you decide, ask yourself:
1) Am I happy in my current financial situation?
2) Do I have enough free time to spend with family or
do the things I enjoy?
3) How prepared am I for retirement?
Once you choose, the rest is easy...
• Get your questions answered
• Try ma-branded products
• Visit my Web Portal
• Give it a Trial Run — we will work together
• Get started on the 2- to 3-Year Plan

A Web Portal, an Opportunity and the Power of People
Independent Distributors and UnFranchise® Owners have earned
the following since the company’s inception:
Total retail profits earned: Total commissions earned: Total Distributor earnings:
$800,178,000 + $823,854,000 = $1,624,032,000*
*As of December 31, 2007

ma