Client: MASS Exchange Intro - Display

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What is MASS Exchange and its programmatic marketplace for media futures across all addressable advertising? And what are the Key Benefits to Buyers and to Sellers?

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Client: MASS Exchange Intro - Display

  1. 1. The Next-Gen Exchange for Addressable AdvertisingMASS Exchangeis the first and only unified futures exchange platform for alladdressable media. By leveraging existingtechnology platforms andinnovations of the financial markets, the MASS Exchange revolutionizes pricetransparency , price discovery, and guaranteed audience delivery using a trulyopen exchange –all while maintaining the trade anonymity needed to protectprivate agreements between advertising sellers and buyers.The MASSExchange Traditional Advertising MASS Exchangeincorporates Marketseveralpatent- +protectedinnovationsleveragingfinancialmarketfundamentalsand anexisting Ad Impression Audience Profile Display SpaceNYSE Attributestechnology platformfor application into the advertising industry. Theoutcome is the first truly effective, practical application of a next generationtrading platform for addressable advertising inventory that includes multiplebenefits for both the buyers and the sellers involved.MASS Exchange Buyer Benefits… Reduced Media Costs Market-driven, standardized media measurement and valuation Price discovery based on forward market price transparency Price comparability across media channels Optimized buying across all buy types (future, forward, and spot/RTB) Identify and buy the targeted audience segments that drive ROI Massively reduced complexity and costs of transactionsMASS Exchange Seller Benefits… Increased Revenue Reduced reliance on RTB service providers Shift of inventory from RTB to higher CPM premium/guaranteed Better inventory management & revenue forecasting Portfolio approach to managing revenue yield across all segments Long-tail guaranteed advertising at scale Easy to plug into existing platforms, systems and operations Brought to you by Same Page Capital, LLC The Business + Innovation Accelerator

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