Daniel Magazine Usability Test

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Project: Conduct a usability test on Daniel Magazine's website and propose solutions (not yet implemented) to identified usability problems, prioritized by technical feasibility and importance. …

Project: Conduct a usability test on Daniel Magazine's website and propose solutions (not yet implemented) to identified usability problems, prioritized by technical feasibility and importance.

Role:

- Recruit four participants to perform various tasks on the website

- Prioritize problems by ease of fix and importance

- Create mockups for potential solutions to usability problems

- Create a deck to summarize findings to get stakeholder buy-in (CEO, developers)

Skills Utilized: Usability Testing | Recruitment & User Interviews | Scenario & Task Creation | Design Patterns | Usability Recommendations | Prototyping | Visual Design

Daniel Magazine: Daniel Magazine is a new publication for the strong, driven gay Asian male launching nationally in print and internationally on web. Daniel Magazine aspires to be the premiere lifestyle resource for the strong, intelligent, driven gay Asian man; to highlight gay Asian leaders and catalysts within various communities; to bring awareness to those uninformed of gay Asian lifestyles; to support initiatives that foster a healthy environment for the LGBTQ community; and to bridge the conversation between the heterosexual community and the LGBTQ community.

Link: www.danielmagazine.com

More in: Business
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Transcript

  • 1. DANIELMAGAZINE
  • 2. DANIELMAGAZINE
  • 3. DANIELMAGAZINE “The site is slow and unclear”– Participant 1
  • 4. DANIELMAGAZINE
  • 5. DANIELMAGAZINE “Small text and not enough visuals”– Participant 2
  • 6. DANIELMAGAZINE
  • 7. DANIELMAGAZINE “It’s hard to share even if I wanted to”– Participant 3
  • 8. DANIELMAGAZINE
  • 9. DANIELMAGAZINE “Subscribing is a pretty bumpy process; too much going on”– Participant 4
  • 10. DANIELMAGAZINE
  • 11. DANIELMAGAZINE
  • 12. DANIELMAGAZINE Age Occupation Came Out Period? Gay Mentors Growing Up? Societal Perception of Gay Males Faced Asian Gay Male Stigma? LGBT Publications (Web / Print) Person 1 28 Student High School Unsure Unsure / Oblivious None None Person 2 22 Consultant College / Work Unsure Unsure None None Person 3 25 Job Search To Friends: 2 years ago Unsure Varies; Depends on geography & racism Racial profiling Google Takei, Random Facebook pages Person 4 36 Programmer 25 Nope; Wish he had mentors Weak, effeminate, disrespected None Advocate, Out