Secrets of Creating a Remarkable Customer Experience
by Normal Modes - UX & Usability on Feb 16, 2012
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Maxims like "The Customer is Always Right" and "The Customer is King" are the bane of experience designers. While I don't disagree with the sentiment, the problem is that their all-or-nothing approach ...
Maxims like "The Customer is Always Right" and "The Customer is King" are the bane of experience designers. While I don't disagree with the sentiment, the problem is that their all-or-nothing approach to the customer experience leads many business owners to the incorrect conclusion that they must trade meeting business objectives with being held hostage by irrational and impossible demands from customers. The result is an ambiguous, half-hearted attempt to be "customer friendly" - while never creating a remarkable (and truly memorable) customer experience. This webinar will provide you with practical, actionable ideas for creating a remarkable customer experience for your organization.
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