Executive ProfilingWinning Work OnlineCorlette Consulting
What we do•   Corlette Consulting works with Senior    Executives and Board Directors educating    them on how to use onli...
How We Do It    We link business strategy and goals with online    solutions and people development.    We integrate ...• ...
Introduction•   Your name and who you work for then a thirty    word (max) descriptor to include for example...•   What yo...
Meeting your needsWe invited you to tell us what you wanted fromtoday’s Masterclass.• Profile development, optimisation an...
Meeting your needsWe invited you to tell us what you wanted fromtoday’s Masterclass.• Any more .....• When to take a conne...
What’s on OfferThe Masterclass is offered at two levels.Level 1 – Understand the Power of LinkedIn  • Profile production a...
What’s on OfferLevel 2 – Unleashing the Power of LinkedIn  • Effective group communication  • Building your Business Page ...
Social Business•   61% growth in demand of software & tools by    2016 resulting in $6.4B anticipated spend    from $600M ...
The Service: LinkedIn•   An online network of 175 million people    worldwide.•   10 million UK users.•   Tens of thousand...
175 million people•   49% female 51% male•   Currently in 200 countries•   Top growth areas Indonesia 111% Turkey 97.3%   ...
Industries & FunctionsTop Industries:High Tech, Finance, Manufacturing, Medical, Education, ConsumerGood, Government, Lega...
LinkedIn - what it does•   Creates positive and effective personal profiles.•   Optimises profiles with business page.•   ...
An Effective                     It is your personal                                 marketing pageLinkedInProfile        ...
What goes               A carefullyinto your               worded headline.Profile                     Who you work for.  ...
What goes                    Anything that                             enhances yourinto your                    status.Pr...
Enhanceyour Profile                          Files and DocumentsApplications              Books and Journals              ...
Company PagesLet’s look at a couple• Mitie• RBS• Equality Edge – including video
Your Personal URL• Go to Edit• Down the right hand side click “Customise  Profile URL”• Add your name
Company PagesA Company Page is an opportunityprovided by LinkedIn to assist with...• Marketing• Communication• Profile opt...
Company PagesA Company Page can..• Invite followers• Define products and services• Receive recommendations• Present specia...
Your Contacts A contact base of thousands needs effective management. LinkedIn provides an automated tagging process, deri...
Business Pages A Business Page can.. • Invite followers • Define products and services • Receive recommendations • Present...
Making New Contacts How to locate and invite connections.. • Be curious and inquisitive • Any visitors to your profile pag...
Be Curious Be Curious, you never know who is out there. It’s not only who you know, it’s who you know they know, too. (wor...
Advanced Searching• sales director" OR "business development  director" OR "marketing director"• OR "head of sales" OR "he...
Inviting a Connection• You only have 300 characters to extend an  invite.• Always customise the invitation, never use the ...
An Example InvitationI see you have visited my profile page.... ORYour name just came up on my LinkedIn page....OR I see w...
Communicating with Contacts Opportunities to make contact... • Individual or multiple direct LinkedIn   messaging. • Via p...
Outlook Social Connector This excellent feature is downloadable from the Tools tab at the bottom of each LinkedIn page. It...
Business Pages
Outlook Social Connector It also changes the look of your Outlook emails, by placing your contacts picture at the end of e...
Outlook Social Connector It also changes the look of your Outlook emails, by placing your contacts picture at the end of e...
Contact Warning Direct selling does not go down well in LinkedIn. Remember a 5:1 ratio. Give five pieces of information to...
Working in Group Groups available are • Alumni • Industry • Functional • Geographic • Fun • Interest or issues-based • Bui...
Working in Group Groups are the foundation of the power of LinkedIn. They give a real opportunity to .. • Raise your profi...
Working in GroupGroups are the foundation of the powerof LinkedIn. They give a real opportunityto ..• Raise your profile a...
Other Social MediaAll these can be on your LinkedIn profile• Blog – get out your key messages through  articles and case s...
Meeting your needs todayThis is what you wanted – have we succeeding inmeeting your needs.• Profile development, optimisat...
Primary ContactNorma CorletteMob 07811373582norma@normacorlette.com
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Winning Work Online

  1. 1. Executive ProfilingWinning Work OnlineCorlette Consulting
  2. 2. What we do• Corlette Consulting works with Senior Executives and Board Directors educating them on how to use online communication and community building to benefit their personal career and organisational brand value.• We collaborate to develop and implement strategies which when done well translate readily into social and financial benefit.
  3. 3. How We Do It We link business strategy and goals with online solutions and people development. We integrate ...• The organisation• Their people• Their potential audience
  4. 4. Introduction• Your name and who you work for then a thirty word (max) descriptor to include for example...• What you do?• What drives you?• Your passion• A little message.
  5. 5. Meeting your needsWe invited you to tell us what you wanted fromtoday’s Masterclass.• Profile development, optimisation and tidy.• Demystify the technical stuff• Improve skills• Locate, use, target and filter contacts• LinkedIn as a business driver• Blogging and Twitter
  6. 6. Meeting your needsWe invited you to tell us what you wanted fromtoday’s Masterclass.• Any more .....• When to take a connection offline
  7. 7. What’s on OfferThe Masterclass is offered at two levels.Level 1 – Understand the Power of LinkedIn • Profile production and optimisation • Introduction to Business Pages • Managing your contacts • Targeting, searching and groups • Connecting other social media to your LinkedIn profile
  8. 8. What’s on OfferLevel 2 – Unleashing the Power of LinkedIn • Effective group communication • Building your Business Page • Raising your status with effective communication. • Developing your own group that others will rely on.
  9. 9. Social Business• 61% growth in demand of software & tools by 2016 resulting in $6.4B anticipated spend from $600M in 2011• 57% of companies who have invested in social business, strategy, tools & platforms have out performed in revenue terms by 23%• 20% savings in time to manage projects using collaboration tools/community platforms.
  10. 10. The Service: LinkedIn• An online network of 175 million people worldwide.• 10 million UK users.• Tens of thousands of networking, marketing and “sales” opportunities.
  11. 11. 175 million people• 49% female 51% male• Currently in 200 countries• Top growth areas Indonesia 111% Turkey 97.3% and Brazil 91%
  12. 12. Industries & FunctionsTop Industries:High Tech, Finance, Manufacturing, Medical, Education, ConsumerGood, Government, Legal, Recruitment, Investment & Property, Energy , ConstructionTop Job Functions:Finance, Sales, Entrepreneurship, Operations, Engineering, IT, Consulting, Legal, Administration, Recruitment
  13. 13. LinkedIn - what it does• Creates positive and effective personal profiles.• Optimises profiles with business page.• Helps build personal and organisational networks.• Shares high quality material, through updates, links, discussions and group participation.• Binds the stakeholders together with an effective marketing strategy.
  14. 14. An Effective It is your personal marketing pageLinkedInProfile It is your “Shop window” What does it do? What do you include in it? It’s more than a CV
  15. 15. What goes A carefullyinto your worded headline.Profile Who you work for. Contact details Recommendations – give and receive
  16. 16. What goes Anything that enhances yourinto your status.Profile Who you worked for in the past and what you did. Qualifications and Accreditations Your specialities and interests. Recommendations – give and receive
  17. 17. Enhanceyour Profile Files and DocumentsApplications Books and Journals Videos Blogging
  18. 18. Company PagesLet’s look at a couple• Mitie• RBS• Equality Edge – including video
  19. 19. Your Personal URL• Go to Edit• Down the right hand side click “Customise Profile URL”• Add your name
  20. 20. Company PagesA Company Page is an opportunityprovided by LinkedIn to assist with...• Marketing• Communication• Profile optimisation• Visibility
  21. 21. Company PagesA Company Page can..• Invite followers• Define products and services• Receive recommendations• Present special offers• Act as a recruitment site
  22. 22. Your Contacts A contact base of thousands needs effective management. LinkedIn provides an automated tagging process, derived from profiles. Additional and personalised tagging should be undertaken.
  23. 23. Business Pages A Business Page can.. • Invite followers • Define products and services • Receive recommendations • Present special offers • Act as a recruitment site
  24. 24. Making New Contacts How to locate and invite connections.. • Be curious and inquisitive • Any visitors to your profile page. • Searching and advanced searches by sector, position or name.
  25. 25. Be Curious Be Curious, you never know who is out there. It’s not only who you know, it’s who you know they know, too. (work that one out) Your contacts may have just connected with your future best customer.
  26. 26. Advanced Searching• sales director" OR "business development director" OR "marketing director"• OR "head of sales" OR "head of business development" OR "head of marketing"• OR "senior marketing manager" OR "senior sales manager" OR "senior business development manager" OR "sales manager" OR "business development manager" OR "marketing manager
  27. 27. Inviting a Connection• You only have 300 characters to extend an invite.• Always customise the invitation, never use the LinkedIn template.• Never sell in the invitation, or invite someone to become one of your customers
  28. 28. An Example InvitationI see you have visited my profile page.... ORYour name just came up on my LinkedIn page....OR I see we have many shared connections......and I notice that there is some synergybetween us. I would be pleased if you wouldaccept this invitation to connect and let’s seewhat emerges.BestMichael
  29. 29. Communicating with Contacts Opportunities to make contact... • Individual or multiple direct LinkedIn messaging. • Via profile or Company Page updates. • People who have viewed you • People you may know • Via email – an email address is on every profile. • Using the Outlook Social Connector
  30. 30. Outlook Social Connector This excellent feature is downloadable from the Tools tab at the bottom of each LinkedIn page. It is a powerful addition that creates a LinkedIn file in your Outlook Contacts with all connections, their position and email address.
  31. 31. Business Pages
  32. 32. Outlook Social Connector It also changes the look of your Outlook emails, by placing your contacts picture at the end of each email itself. Warning – it is a very large add-on and can affect the speed of older computers.
  33. 33. Outlook Social Connector It also changes the look of your Outlook emails, by placing your contacts picture at the end of each email itself. Warning – it is a very large add-on and can affect the speed of older computers.
  34. 34. Contact Warning Direct selling does not go down well in LinkedIn. Remember a 5:1 ratio. Give five pieces of information to every one take (sell)! Make sure all communication is worthy of your position, enhancing your online status.
  35. 35. Working in Group Groups available are • Alumni • Industry • Functional • Geographic • Fun • Interest or issues-based • Building your own….?
  36. 36. Working in Group Groups are the foundation of the power of LinkedIn. They give a real opportunity to .. • Raise your profile and status • Make solid connection • Enhance your searches • Contact people • Learn and share information
  37. 37. Working in GroupGroups are the foundation of the powerof LinkedIn. They give a real opportunityto ..• Raise your profile and status• Make solid connection• Enhance your searches• Contact people• Learn and share information
  38. 38. Other Social MediaAll these can be on your LinkedIn profile• Blog – get out your key messages through articles and case studies. Very effective.• Twitter – short and concise (140 character) messages linked to you update bar.• Facebook (business) Page, not personal, is good for B to C connecting.
  39. 39. Meeting your needs todayThis is what you wanted – have we succeeding inmeeting your needs.• Profile development, optimisation and tidy.• Demystify the technical stuff• Improve skills• Locate, use, target and filter contacts• LinkedIn as a business driver• Blogging and Twitter
  40. 40. Primary ContactNorma CorletteMob 07811373582norma@normacorlette.com
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