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Media the hobbit2
Media the hobbit2
Media the hobbit2
Media the hobbit2
Media the hobbit2
Media the hobbit2
Media the hobbit2
Media the hobbit2
Media the hobbit2
Media the hobbit2
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Media the hobbit2

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  • 1. Production The Hobbit 2 is a fantasy/adventure genre directed by Peter Jackson who is well recognized by his films of similar genre such as Lord of the rings. The film is distributed by Warner Bros. Hobbit 2 provided their audience an official website which contains efficient and updated information about the film. http://www.thehobbit.com/
  • 2. The film starred big stars like Martin Freeman, Ian Mckellen and Orlando Bloom which also appeared in other films with similar genre or role such as 'Pirates of the Carribean', 'The Hitchhiker's guide to the galaxy' and 'X-Men'. This is what we call star-system, choosing the right actors suited for the role, who will get the job done and will also impact the audience awareness.
  • 3. Franchise/Merchandise The Hobbit 2's first DVD and Blue-Ray date release was on 7th of April, almost 4 months after its cinematic release. However, it was released in USA a day after and was released on Australia in April 28, 2014. Both available online or in local stores (eg. Tesco)/DVD stores. The Hobbit lego game has also been released which was also released on April 8, 2014 in North America and April 11 in other territories. It is set to be released on the Xbox 360, Xbox One, Wii U, PS3, PS4, 3DS, Vita, Mac and PC.
  • 4. Could be the reason that DVD release became available in the UK a day before it was released in USA due to its venue?
  • 5. The Hobbit’s website provided a link which will direct the audience to its merchandise; providing books, figures, cellphone cases, collections etc. The synergy between the hobbit and its merchandise broadens the film’s audience consumption. The film also created convergence to widen its audience/audience consumption by distributing and exhibiting their film through official trailers and even “Peter Jackson’s post-diary” which area all available and can be accessed on their official website.
  • 6. Moreover, there are available games online for the hobbit 2 such as ‘thehobbit.lego.com’ and ‘kabam.com’ which can also be accessed via facebook, online or application.
  • 7. The film’s soundtrack “I see Fire” was performed by singer/songwriter Ed Sheeran and was played at the end credits. The singer claimed that it is a song he wrote in less than 24 hours after seeing an early cut of the film. It entered the UK Singles Chart at number 13 and reached number 1 in New Zealand on its sixth week, marking Sheeran's first number-one single in the country. In 2013, the soundtrack got nomination for HFCS (Houston Film Critics Society Awards). An award category Best Original Song for "I See Fire" from The Hobbit: The Desolation of Smaug. The convergence between the film and its soundtrack have been committed by enabling the audience to consume the track iTunes by WaterTower Music and Decca Records on 5 November 2013. Also, the soundtrack’s audio was already available on youtube before the film was exhibited in screens. It was later released in album format in The Hobbit: The Desolation of Smaug on 10 December 2013.
  • 8. Reviews • "For me, it never sagged once in its mighty two hour 40 minutes running time and the high-frame- rate projection for this film somehow looks richer and denser than it did the last time around." said the Guardian. This tells me the impact of technology development in the past recent years. • "The new film currently has a rating of 79% on the review aggregator site Rotten Tomatoes, a full 13- point gain on predecessor An Unexpected Journey, if hardly Oscars-bait territory. The Desolation of Smaug arrives in cinemas worldwide on 13 December 2013." - The Guardian.
  • 9. • "Director Peter Jackson performs the same kind of miracles with the digital Smaug that he did with Gollum in the Lord of the Rings trilogy. Immortally voiced by Andy Serkis, Gollum seduced and scared you in equal doses. Ditto Smaug. As a digital creation, Smaug is a bloody wonder of slithering fright. And Benedict Cumberbatch gives him a voice to match. The scenes between Smaug and Bilbo imbue this bloated 3D movie with a sense of character and purpose. As before, there's a ton of padding. Orlando Bloom's Legolas shows up out of nowhere, surely not out of J.R.R. Tolkien's slender novel. And the elf warrior Tauriel (Evangeline Lilly) is pure invention. But, oh, that dragon. I'd endure another slog through Middle-Earth just to spend more time with Smaug." - The Rolling stones • "The tale has no emotional resonance, and the thinness of the plot (only five of the book’s chapters are adapted here) and the colorless depictions of the leading characters do it no favors. (Bilbo just seems to have come along for the ride.) The film is paced more swiftly than the previous installment and offers some exciting set pieces (a breakout from an elven prison is barrels of fun), but the adventure is heavily padded." - The Newyorker critic
  • 10. • "Now that CGI can conjure up anything, the challenge to film-makers is to increase their inventiveness. Jackson rises effortlessly to that." – Critic In conclusion, this made me realize that although 'The Hobbit 2' has been commercially successful worldwide and amazingly distributed in high definition/3D (48 frames per second). The movie isn't as critically successful as I thought it would be. This may be because of the issues raised in the targeting of national and British audiences. The Hobbit 2 did not represent the British public to a certain extent.

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