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Intalio|Cloud Benefits
Delivering the benefits of cloud computing, behind the firewall.
Core Benefits
Deployment Versatility
Risk Reduction
Integration
Comprehensiveness
Scalability
Benefit: Deployment Versatility
Intalio|Cloud supports both Virtual Private Cloud and Private Cloud deployment models.




        Virtual Private Cloud                                     Private Cloud
        Operated by Service Provider Off Premises           Operated by Service Provider On Premises




                      Service Provider’s Data-center
                                                                            Customer’s Data-center


                        VPC #1      VPC #2     VPC #3




                                                                                  Private Cloud




      Customer #1       Customer #2          Customer #3   Customer
Benefit: Risk Reduction
Intalio|Cloud helps reduce risks inherent to cloud computing (Source: Gartner).



        Risk-Testing Risk: On-Premises Risk Assessment

        Data Location Risk: On-Premises Deployment

        Data and Code Portability: Standalone Deployment

        Data Loss Risk: Local and Remote Data Backups

        Data Security (Privacy) Risk: Firewall Protection

        Vendor Viability: Buy Out Insurance Program
Benefit: Integration
Intalio|Cloud is the only vertically integrated solution for private cloud computing.




                        +                                     +
      Hardware                           Software                             People



                                           =
   All The Benefits of Cloud Computing, On Premises
Benefit: Comprehensiveness
Intalio|Cloud packages IaaS, PaaS, and SaaS layers into an integrated stack.
SaaS


       Intalio|BPM       Intalio|CRM            ...           Egnyte*          Presdo*             Zoho*              ...         App. 1            App. 2               ...

                                                      Packaged Applications                                                               Custom Applications

                                               Public Intalio|Cloud App Store                                                        Private Application Catalog

           Data Object Engine                CMS + DMS Engine
                                                                                                                                     Metering, Billing, Chargeback
             Process Engine                ESB + Mashup Engine

                                                                                                                                     Authentication & Authorization
PaaS




            Reporting Engine                     BAM Engine
                                                                               Architects         Developers      End Users
                                                                                  Fat Client        Web Based      Web Based
            UI + Portal Engine                  Rules Engine*                  Based on Eclipse    Code Editors   Based on GWT
                                                                                                                                   User & Organization Management
                           Application Engines
       (All deployable on top of Amazon Web Services or Google AppEngine)
                                                                                                                                   Asset Management & Governance

         App. Server            Data Grid*              Database
           (Jetty)             (Gigaspaces)           (MySQL/ORCL)                          Development Tools                           Multi-tenancy Services
                                                                                       (All sharing a common meta-model)         (All available through REST and Web Interfaces)


                                                                                                                                   VM Provisioning & Elastic Scalability
                  Operating System (CentOS)                                     Storage System (LeftHand)
IaaS




                                                                                                                                 Failover, Backup and Disaster Recovery
                                                Hypervisor (VMware vSphere)                                                                Monitoring & Metering

                                                       Cloud Infrastructure                                                                Cloud Management
                                                         (Powered by VMware)                                                     (Intalio + BMC BladeLogic + VMware vCenter)




                                                                                                                                                                ...

                                                                                                                                                            * Under development
Benefit: Scalability
The largest cloud deployments rely on Intalio technology.




                                  Apache Hadoop




                                  Eucalyptus (Amazon EC2 Clone)




                                  Google AppEngine
Business Benefits
Utility Pricing
Elasticity
Multi-Tenancy
Automation
Self-Service Provisioning
Affordability
Third-Party Management
Business Benefits
Concept: MWD Advisors — www.mwdadvisors.com


                                                       Elastic
                         Utility
                                                      Resource
                         Pricing
                                                      Capacity

                                                                                     Pay-as-you-go,
                                                                                     pay-as-you-grow,


     Managed                                                           Virtualized
     Operations                                                        Resources
                                                                                     Ar

                                                                                     envir

                                             resources
                     providing an application platform
                                as a service
           Third-party                                           Management
           Ownership                                             Automation                         r
                                                                                             r

                                       Self-service
                                       Provisioning




                                   w
Benefit: Utility Pricing
  Intalio|Cloud helps deliver a progressive utility pricing model to customers.


                           Base Price:            $9 to $99 per user per month
         Clear and predictable pricing per user

                                                                                   Standard Allocation per User


                                                                           CPU               25MHz


                      Standard SLA:                                     Memory                50MB

      Enough capacity to meet most use cases
                                                          SSD Database Storage                1GB


                                                               HDD File Storage               10GB




                                                                                           Hourly Price


                                                     CPU (per GHz compute unit)               $0.20

             Additional Capacity:                              Memory (per GB)                $0.10
Same price as Amazon Web Services (EC2 & S3)
                                                  SSD Database Storage (per GB)               $0.01


                                                       HDD File Storage (per TB)              $0.60
Benefit: Elasticity
Intalio|Cloud delivers elasticity on premises.



Instantaneous Elasticity
   Per SLA, the on-premises cloud appliance has capacity equivalent to the capacity that
   was required for peak level utilization over the past 3 months, plus 50%.

Overnight Elasticity
   The capacity of the on-premises cloud appliance can be quadrupled within 24 hours,
   at least once every 2 weeks.

Unlimited Elasticity
   Virtually any amount of additional capacity can be added within 6 weeks, as long as
   the customer’s data-center can provide enough space, power, and bandwidth.

Cloudbursting Elasticity
   All applications developed using Intalio|Cloud Platform as a Service (PaaS) can be
   migrated on the fly to public clouds such as Amazon Web Services (AWS).
Benefit: Multi-Tenancy
Intalio|Cloud delivers secure multi-tenancy, at the lowest cost.



    Virtualization Level      Implementations      Example                  Pros                      Cons                Intalio




                                                                   • Available in 1999       • Very expensive
                                   xkoto
  Database Virtualization                        Salesforce.com    • Simple to manage        • Does not scale
                                 Proprietary                       • Tiny RAM overhead       • Poor tenant isolation



                                                                   • Highly scalable
                                Gigaspaces
 App. Server Virtualization
                                 Proprietary
                                                Google AppEngine   • Simple to manage        • Limited tenant isolation    ✔
                                                                   • Small RAM overhead



                                                                   • Cost effective
                                                                                             • Complex to manage
   Kernel Virtualization            KVM             Red Hat        • Fairly scalable
                                                                                             • Limited to Linux OS
                                                                   • Good tenant isolation



                                                                   • Fairly cost effective
                                  VMware                                                     • Large RAM overhead
    CPU Virtualization
                                    Xen
                                                  Amazon EC2       • Fairly scalable
                                                                                             • Complex to manage           ✔
                                                                   • Best tenant isolation
Benefit: Automation
Intalio|Cloud delivers an unprecedented level of datacenter automation.



                       One-Click Provisioning

                       Policy-Based Resource Allocation

                       Automated Backups

                       Transparent Failover

                       Real-Time Disaster Recovery

                       Dynamic Power Management
Benefit: Self-Service Provisioning
Intalio|Cloud lets business users self-provision applications and user accounts.




                            Cloudlet Self-Service Provisioning




                            Application Self-Service Provisioning




                            User Self-Service Provisioning
Benefit: Affordability
Intalio|Cloud requires no Capital Expenditures (CAPEX).




                              We own the hardware




                              We maintain the system




                              We train and support your users
Benefit: Third-Party Management
Intalio|Cloud is fully managed by Intalio’s professional services.




             You provide space, power, and bandwidth.




                            We take care of the rest!
Technical Benefits
Support for Multiple Languages
Database Scalability
Next Generation Architecture
Fast Networking Fabric
Storage Tiering
Solid State Storage
Benefit: Support for Multiple Languages
Intalio|Cloud is not limited to a single proprietary language.




       Salesforce.com                                            Intalio

                VisualForce                                        Java
                                                                 JavaScript
                                                                    .Net
                                                                   PHP
                                                                  Python
                                                                   Ruby
                                                                   Scala
                                                                    X#
Benefit: Database Scalability
Intalio|Cloud offers a scalable database architecture.




              Salesforce.com                                                                             Intalio

    1GB of data storage/account                                                               25GB of data storage/account
     No extra file storage/account                                                             250GB of file storage/account
             5MB limit for document                                                            No size limit for documents
         Single table join in reports                                                         Unlimited table joins in reports
               2,000 custom objects                                                             Unlimited custom objects
               Many execution limits                                                               No execution limits
Reference: http://www.salesforce.com/us/developer/docs/apexcode/Content/apex_gov_limits.htm
Benefit: Next Generation Architecture
Intalio|Cloud’s architecture helps reduce costs and improve performance.




              Design                                        Benefits

       High Memory Density                           Increased Performance
          Solid State Drives                             Better Scalability
     InfiniBand Network Fabric                       Improved Fault Tolerance
     Virtual Machine Migration                       Higher CPU Utilization
    No Single Points of Failure                   Lower Costs of Operations
Benefit: Fast Networking Fabric
Intalio|Cloud leverages InfiniBand for improved performance and reliability.



Extra Large Bandwidth (40Gbps vs. 10Gbps)
   Improves performance of distributed storage system
   Accelerates live migration of virtual machines (VMotion) for better resource allocation
   Enables higher frequency of system-wide snapshots for data backup purposes

Very Low Latency (1.3μs vs. 9.4μs)
   Required for memory virtualization (Remote Data Memory Access)
   Enables database applications to scale-out beyond one blade server
   Improves performance of distributed storage system

Interoperable with 10 Gigabit Ethernet
   Supports Ethernet over InfiniBand (IB) and FibreChannel (FC) over InfiniBand (today)
   Supports both 10 GigE, IB and FC over single media (2010)
   Enables unified network fabric (less cables, less switches, less single points of failure)
Benefit: Storage Tiering
Intalio|Cloud tiers blocks and files to improve performance and lower costs.




               Block Storage                                            File Storage
        Used for structured content (database data)            Used for unstructured content (documents)




                                                                                       SAS
                                                                                     Switches




          Compute-Storage Blade Pairs                           High-Capacity Storage System
          NAND Flash SSD Storage Devices                        HDD Storage Devices
          RAID 6 (stripped set with dual distributed parity)    RAID 6 (stripped set with dual distributed parity)
          Direct Attached Storage over PCI Express bus          Direct Attached Storage over redundant SAS
          Failover and scalability provided by LeftHand         Failover and scalability provided by LeftHand
          Up to 3TB per pair and 24TB per rack                  Up to 280TB per system and 560TB per rack
Benefit: Solid State Storage
Intalio|Cloud leverage solid state storage for improved performance and reliability.



SSDs are orders of magnitude faster than HDDs
   Improves database performance for both READ and WRITE operations
   Improves CPU utilization rate by removing the I/O bottleneck
   Alleviates the 20% I/O overhead created by CPU virtualization (VMware)

SSDs are more reliable than HDDs
   Reduces risk of data loss
   Reduces downtimes
   Reduces system operations costs

SSDs are cost effective for database applications
   SSDs can be used for database storage
   HDDs can be used for file storage
   HDDs can be used as backup and archival of SSD storage
Summary
The 3 ideas you should take away from this presentation.




                           All the benefits of cloud computing...




                           Deployed in your data-center...




                           Fully managed by Intalio.
The sky is the limit.
www.intalio.com

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Intalio|Cloud Delivers Key Cloud Benefits Behind the Firewall

  • 1. Intalio|Cloud Benefits Delivering the benefits of cloud computing, behind the firewall.
  • 2. Core Benefits Deployment Versatility Risk Reduction Integration Comprehensiveness Scalability
  • 3. Benefit: Deployment Versatility Intalio|Cloud supports both Virtual Private Cloud and Private Cloud deployment models. Virtual Private Cloud Private Cloud Operated by Service Provider Off Premises Operated by Service Provider On Premises Service Provider’s Data-center Customer’s Data-center VPC #1 VPC #2 VPC #3 Private Cloud Customer #1 Customer #2 Customer #3 Customer
  • 4. Benefit: Risk Reduction Intalio|Cloud helps reduce risks inherent to cloud computing (Source: Gartner). Risk-Testing Risk: On-Premises Risk Assessment Data Location Risk: On-Premises Deployment Data and Code Portability: Standalone Deployment Data Loss Risk: Local and Remote Data Backups Data Security (Privacy) Risk: Firewall Protection Vendor Viability: Buy Out Insurance Program
  • 5. Benefit: Integration Intalio|Cloud is the only vertically integrated solution for private cloud computing. + + Hardware Software People = All The Benefits of Cloud Computing, On Premises
  • 6. Benefit: Comprehensiveness Intalio|Cloud packages IaaS, PaaS, and SaaS layers into an integrated stack. SaaS Intalio|BPM Intalio|CRM ... Egnyte* Presdo* Zoho* ... App. 1 App. 2 ... Packaged Applications Custom Applications Public Intalio|Cloud App Store Private Application Catalog Data Object Engine CMS + DMS Engine Metering, Billing, Chargeback Process Engine ESB + Mashup Engine Authentication & Authorization PaaS Reporting Engine BAM Engine Architects Developers End Users Fat Client Web Based Web Based UI + Portal Engine Rules Engine* Based on Eclipse Code Editors Based on GWT User & Organization Management Application Engines (All deployable on top of Amazon Web Services or Google AppEngine) Asset Management & Governance App. Server Data Grid* Database (Jetty) (Gigaspaces) (MySQL/ORCL) Development Tools Multi-tenancy Services (All sharing a common meta-model) (All available through REST and Web Interfaces) VM Provisioning & Elastic Scalability Operating System (CentOS) Storage System (LeftHand) IaaS Failover, Backup and Disaster Recovery Hypervisor (VMware vSphere) Monitoring & Metering Cloud Infrastructure Cloud Management (Powered by VMware) (Intalio + BMC BladeLogic + VMware vCenter) ... * Under development
  • 7. Benefit: Scalability The largest cloud deployments rely on Intalio technology. Apache Hadoop Eucalyptus (Amazon EC2 Clone) Google AppEngine
  • 9. Business Benefits Concept: MWD Advisors — www.mwdadvisors.com Elastic Utility Resource Pricing Capacity Pay-as-you-go, pay-as-you-grow, Managed Virtualized Operations Resources Ar envir resources providing an application platform as a service Third-party Management Ownership Automation r r Self-service Provisioning w
  • 10. Benefit: Utility Pricing Intalio|Cloud helps deliver a progressive utility pricing model to customers. Base Price: $9 to $99 per user per month Clear and predictable pricing per user Standard Allocation per User CPU 25MHz Standard SLA: Memory 50MB Enough capacity to meet most use cases SSD Database Storage 1GB HDD File Storage 10GB Hourly Price CPU (per GHz compute unit) $0.20 Additional Capacity: Memory (per GB) $0.10 Same price as Amazon Web Services (EC2 & S3) SSD Database Storage (per GB) $0.01 HDD File Storage (per TB) $0.60
  • 11. Benefit: Elasticity Intalio|Cloud delivers elasticity on premises. Instantaneous Elasticity Per SLA, the on-premises cloud appliance has capacity equivalent to the capacity that was required for peak level utilization over the past 3 months, plus 50%. Overnight Elasticity The capacity of the on-premises cloud appliance can be quadrupled within 24 hours, at least once every 2 weeks. Unlimited Elasticity Virtually any amount of additional capacity can be added within 6 weeks, as long as the customer’s data-center can provide enough space, power, and bandwidth. Cloudbursting Elasticity All applications developed using Intalio|Cloud Platform as a Service (PaaS) can be migrated on the fly to public clouds such as Amazon Web Services (AWS).
  • 12. Benefit: Multi-Tenancy Intalio|Cloud delivers secure multi-tenancy, at the lowest cost. Virtualization Level Implementations Example Pros Cons Intalio • Available in 1999 • Very expensive xkoto Database Virtualization Salesforce.com • Simple to manage • Does not scale Proprietary • Tiny RAM overhead • Poor tenant isolation • Highly scalable Gigaspaces App. Server Virtualization Proprietary Google AppEngine • Simple to manage • Limited tenant isolation ✔ • Small RAM overhead • Cost effective • Complex to manage Kernel Virtualization KVM Red Hat • Fairly scalable • Limited to Linux OS • Good tenant isolation • Fairly cost effective VMware • Large RAM overhead CPU Virtualization Xen Amazon EC2 • Fairly scalable • Complex to manage ✔ • Best tenant isolation
  • 13. Benefit: Automation Intalio|Cloud delivers an unprecedented level of datacenter automation. One-Click Provisioning Policy-Based Resource Allocation Automated Backups Transparent Failover Real-Time Disaster Recovery Dynamic Power Management
  • 14. Benefit: Self-Service Provisioning Intalio|Cloud lets business users self-provision applications and user accounts. Cloudlet Self-Service Provisioning Application Self-Service Provisioning User Self-Service Provisioning
  • 15. Benefit: Affordability Intalio|Cloud requires no Capital Expenditures (CAPEX). We own the hardware We maintain the system We train and support your users
  • 16. Benefit: Third-Party Management Intalio|Cloud is fully managed by Intalio’s professional services. You provide space, power, and bandwidth. We take care of the rest!
  • 17. Technical Benefits Support for Multiple Languages Database Scalability Next Generation Architecture Fast Networking Fabric Storage Tiering Solid State Storage
  • 18. Benefit: Support for Multiple Languages Intalio|Cloud is not limited to a single proprietary language. Salesforce.com Intalio VisualForce Java JavaScript .Net PHP Python Ruby Scala X#
  • 19. Benefit: Database Scalability Intalio|Cloud offers a scalable database architecture. Salesforce.com Intalio 1GB of data storage/account 25GB of data storage/account No extra file storage/account 250GB of file storage/account 5MB limit for document No size limit for documents Single table join in reports Unlimited table joins in reports 2,000 custom objects Unlimited custom objects Many execution limits No execution limits Reference: http://www.salesforce.com/us/developer/docs/apexcode/Content/apex_gov_limits.htm
  • 20. Benefit: Next Generation Architecture Intalio|Cloud’s architecture helps reduce costs and improve performance. Design Benefits High Memory Density Increased Performance Solid State Drives Better Scalability InfiniBand Network Fabric Improved Fault Tolerance Virtual Machine Migration Higher CPU Utilization No Single Points of Failure Lower Costs of Operations
  • 21. Benefit: Fast Networking Fabric Intalio|Cloud leverages InfiniBand for improved performance and reliability. Extra Large Bandwidth (40Gbps vs. 10Gbps) Improves performance of distributed storage system Accelerates live migration of virtual machines (VMotion) for better resource allocation Enables higher frequency of system-wide snapshots for data backup purposes Very Low Latency (1.3μs vs. 9.4μs) Required for memory virtualization (Remote Data Memory Access) Enables database applications to scale-out beyond one blade server Improves performance of distributed storage system Interoperable with 10 Gigabit Ethernet Supports Ethernet over InfiniBand (IB) and FibreChannel (FC) over InfiniBand (today) Supports both 10 GigE, IB and FC over single media (2010) Enables unified network fabric (less cables, less switches, less single points of failure)
  • 22. Benefit: Storage Tiering Intalio|Cloud tiers blocks and files to improve performance and lower costs. Block Storage File Storage Used for structured content (database data) Used for unstructured content (documents) SAS Switches Compute-Storage Blade Pairs High-Capacity Storage System NAND Flash SSD Storage Devices HDD Storage Devices RAID 6 (stripped set with dual distributed parity) RAID 6 (stripped set with dual distributed parity) Direct Attached Storage over PCI Express bus Direct Attached Storage over redundant SAS Failover and scalability provided by LeftHand Failover and scalability provided by LeftHand Up to 3TB per pair and 24TB per rack Up to 280TB per system and 560TB per rack
  • 23. Benefit: Solid State Storage Intalio|Cloud leverage solid state storage for improved performance and reliability. SSDs are orders of magnitude faster than HDDs Improves database performance for both READ and WRITE operations Improves CPU utilization rate by removing the I/O bottleneck Alleviates the 20% I/O overhead created by CPU virtualization (VMware) SSDs are more reliable than HDDs Reduces risk of data loss Reduces downtimes Reduces system operations costs SSDs are cost effective for database applications SSDs can be used for database storage HDDs can be used for file storage HDDs can be used as backup and archival of SSD storage
  • 24. Summary The 3 ideas you should take away from this presentation. All the benefits of cloud computing... Deployed in your data-center... Fully managed by Intalio.
  • 25. The sky is the limit. www.intalio.com